The iPhone 4S was announced and most of us were frustrated. We want a brand new iPhone and Apple wanted minor internal updates, why didn't Apple satisfy users? Does Apple, like us, think feelings or numbers?

Who will buy the new iPhone? And if you own the previous generation, will you buy it or not? And what is the quality of buyers? And where did they come from? Is the market really disappointing? Wow .. Frankly, these questions are always a concern not only for the selling company, but also for all companies to study the market.

One of the companies made a market opinion survey to study these matters even before the iPhone 4S was officially released, and the results were as follows, regarding a question about who are the buyers and what are the categories, and the result was ...

  • 44% of iPhone 3 users said they intend to switch to 4S
  • 42% of iPhone 4 users reported their intention to switch to 4S
  • 24% of BlackBerry users say they intend to switch to 4S
  • 12% of Android users say they intend to switch to 4S

In other words, the expected buyers will be approximately 71% of current iPhone users.

Also, by asking smart phone users of all kinds, 50% expressed that they will not buy a new iPhone for 24 for yes and 26 is not sure.

We know the traditional obsession with Apple and its products in the West, because we see queues in front of Apple stores, where 18% know that they decided to camp in front of Apple headquarters to get a new phone ...

 

After the announcement of the iPhone, a survey was conducted with two vital questions
Did you feel frustrated with the new iPhone? And if you were frustrated by the specifications, what frustrated you the most? And was it the previous iPhone users or all the users that disappointed?

In the case of smart phone users in general, 71% expressed no feeling of frustration, compared to 17% who wanted 4G technology, 11% wanted a new design, and 7% wanted a bigger screen.

In the case of current iPhone 4 users, the level of frustration was greater, with 53% of users saying they were disappointed, 12% wanted a bigger screen, 21% wanted a new look and 29 4G technology

Then came the launch day of the iPhone 4S

4 million iPhone 4S devices were sold in less than 3 days - the actual time for stores is approximately 36 hours - meaning that the sales of the new iPhone are approximately 1000 devices per minute, which is a record that is almost double the sales of an advance and is almost the fastest selling device in history ... And the statistics continued, and Apple found that 73% of new iPhone buyers are previous owners of the previous iPhone - the previous statistic expected to be above 71%, meaning that the market, as they expected it, happened.

Looking back on when the iPhone 3G was introduced, it was 38% of iPhone users, and when 3GS was introduced it was 56%, and when the 4GS was introduced, it reached 77%.

So Apple knows what sales will be if it introduces the iPhone 4S, and knows what it will be if it introduces the iPhone 5 and knows which one is the best at this time, all this is nothing but planning based on scientific and marketing foundations, and feelings are not involved in that, Apple is a huge company and studies every step well. You make.

Here we tried to put forward a new way of thinking, and that things are not always as they seem, and that the science of statistics is very advanced, and it is the basis for the progress of companies, and our hope is to learn from them. 

the source retrevo

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