All the major companies move their factories to China, and some of them have completely stopped manufacturing in their home country and have become totally dependent on Asian factories, but is there not a special high-quality production for China? We all know that Samsung has its origin, factories and management in South Korea, and HTC is a Taiwanese company par excellence, but even the two previous companies manufacture some of their devices in China, so what does China produce? We may have submitted earlier A strong Chinese phone with the name "Meizu" But this time we are talking about a company that the Chinese know as their Apple, which is the "Xiaomi - Xiaomi" company.


The company that the Chinese know well and see as the next "Apple", and the founder and CEO of the company has become "Steve Jobs" for the fans and customers of the company. The company may not be known around the world, but in China it is a name that no one overlooks. Reuters provided a detailed report. About the company and its founder came with it: As is Apple in the United States and many countries of the world, “Xiaomi” can attract the attention of all China and stop its movement when it announces a new product. It is not reprehensible that Chinese employees ask for leave from their work in order to be able to get the new device From Xiaomi, and according to Reuters also, Xiaomi founder "Lee Jun" follows the Steve Jobs school even in fashion, and he wears blue jeans and a black shirt whenever he appears in public.

In the same interview with Reuters, "Li Jun" said that Chinese media consider him "Steve Jobs" of China and that he sees this as a wonderful compliment, but at the same time it puts him under great pressure, and confirmed that "Xiaomi" is different from Apple. Established for more than three years, the market value now reaches 4 billion dollars, and it produces only smartphones in very small quantities and all phones are sold through the Internet, the company is achieving impressive success in the Chinese market, which is the market that accommodates any quantity of any devices and demands more, but it always provides Limited numbers of each device, so why? The company's way of selling depends on creating a good atmosphere around it, so everyone becomes interested in owning its products, but it offers small quantities and sells it through the Internet, so everyone cannot get it, and whoever gets one of the devices transfers his good experience to others, so the desire to own a device grows.

The company's latest device is called "Xiaomi MI-2" which is very similar to the iPhone 5 from Apple and the Galaxy S3 from Samsung, but it is less than half the price of either of the two devices in China, and it comes with a 4.3-inch screen size of 720 * 1280, which means a color density of 342ppi. It is higher than the iPhone and the Samsung S3 and it also comes with a quad-core processor 1.5 GB, which is higher than the one in the two devices as well, and a random memory of 2 GB, which is double that of the previous two devices and similar to that of the Samsung Note 2 and finally an Adreno 320 graphics engine, which is better than the user in Note 2, Galaxy S3 and all these specifications are priced at less than $ 400 and also runs Android 4.1.

The good performance of this device and its value was noticeable in the Chinese market, which is growing at an amazing speed, but obtaining the MI-2 is still very difficult. The company producing "Xiaomi" released only 50,000 copies when it was launched on 30/10/2012 and in less than two minutes, all copies were already It has run out, and so far, despite the high turnout, the company has only offered 300.000 copies, which is a very small number for the Chinese market, but it keeps those who use "Xiaomi" distinguished, and this is the main similarity between the company and between Apple. Popularity and desire among consumers to own its products, and thus its products will be sold before until it is offered, and a company that follows this policy will not seek to offer its products outside China until it creates this state of waiting for its products and desire for them.

Do you imagine Chinese companies growing in a way that makes them a threat to Apple and Samsung?

Source:cnet

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