For several months, millions around the world waited for the famous BlackBerry application "BBM" to arrive on Apple and Google stores. The company did not specify when it would be launched and left everyone in long-running speculation, and finally announced that it would be available on the Android store on September 21, then Apple on September 22. . And everyone waited until the 21st came and the application did not appear in the Android. Rather, it came to the "New Zealand" Apple Store, then "The Australian" and began to spread globally, and suddenly the application disappeared. So what happened yesterday evening and dawn today with BBM.

Everyone waited for the application in the Android store yesterday, but it did not arrive officially, but there was another leaked version, but in the Apple store only it arrived in New Zealand, then Australia and several other countries, including the United Arab Emirates, but at dawn this day, BlackBerry published a tweet on its official account indicating The process of spreading the application to various stores was stopped, and it published a statement saying:
Before BBM was launched on Android, a leaked version appeared on the Internet and we saw interest in it. More than 1.1 million users in the first 8 hours and without launch on the Android Store. But the unofficial version caused problems for the company, and we tried to address them. The BBM team will try to launch the app on iPhone and Android, but that will happen when it's ready. So we decided to stop spreading the application globally. Owners of the app who managed to download it to the iPhone will continue to use it, while unofficial versions of Android will be discontinued.
The above was a summary of the statement published by BlackBerry at dawn today to explain the reason for the disappearance of the application, as the company stated that it was the one who hid it, but whoever carried it will continue to use it. But what happened could mean a lot to analysts.
Is the failure due to the leaked version?

BlackBerry mentioned in its statement that the leaked version was the reason, but did the copy appear suddenly? The answer is no. The leaked version appeared a week ago and spread and carried millions and the company was able during this period to prepare for it, and 1.1 million users are not a number. BlackBerry has 60 million current users and targets 1000 million in Apple and Android, so is the entry of one million users a surprising number? The leaked version may already be causing problems, but if this happens, it is an indication of the failure of BlackBerry because it has not prepared for a problem from a leaked application that appeared a week ago. Also, the iPhone version that issued a lot of problems and malfunctions even that it collapses on iOS 7 as if BlackBerry did not know that there is an upcoming system to prepare for it.
The future of BlackBerry

A few days ago, the BlackBerry company revealed its expectation to achieve losses of nearly one billion dollars in the second quarter of this year, which exceeded expectations. This was followed by the company's decision to lay off 4500 employees from all departments of the company. This news comes with leaks that BlackBerry is in the stages of selling and has not been determined by the buyer, but the decision to sell has already been issued. Analysts expected that a decision will be issued to divide the company into two parts, the first for hardware and equipment, which will be sold to any buyer and most likely Microsoft, and the second part is operating systems and applications where BlackBerry continues as a software company that creates the BlackBerry system and sells it to any company as Microsoft does in Windows So, we see a Samsung and Sony phone with a BlackBerry system, and it also has a BBM division such as Viber and WhatsApp. That is why BlackBerry decided to publish the application on all operating systems to strengthen the position of the software company upon its creation, but its failure to manage the launch yesterday and the company's failure to specify an approximate date for the new release raised doubts. Can BlackBerry life as an app company, or is this the end?
Were you able to get hold of a BBM? How do you see the future of BlackBerry? Share your opinion
Source | blackberry | engadget



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