We often talk about technology companies such as Apple, Google, Samsung, Microsoft, and others, and we mention their latest systems and devices that they provide and how to benefit from them, we criticize some of them and praise others. And now many of us know how to make the most of these companies' products. But can we only take advantage of them by purchasing products? Can we benefit from their way of thinking and transfer it to our normal life?

In the following lines, we will analyze the performance of companies and explain how they think and how they plan, why empires such as Nokia and Blackberry collapsed, Apple and Samsung rose, and most importantly, how you benefit from them in your ordinary life or your work. At the end of the article there will be a “summary and note” that we recommend reading because it will clarify some important matters.

Evolve or else you will die

the story: 5 years ago, Nokia was controlling the world of traditional phones, and the BlackBerry company in smartphones, and the matter reached the point of complete confidence in the leaderships of the two companies. BlackBerry did not bother with this rising "iPhone", and the president of Nokia refused Andy Robin's offer to adopt His new "Android" system, which he sold to Google. Now Nokia sells for $ 7.2 billion to Microsoft, after 6 years ago its value was more than $ 125 billion. And BlackBerry offers it to buy offers for 4 billion dollars, after it was in June 2008 an estimated 83 billion dollars. What is the secret behind this collapse.

the lesson: God's law in the universe is that it is always in motion. If you stop moving, this does not mean that you are static, but rather that you are retreating because the universe will move around you and leave you behind. BlackBerry and Nokia have built into the achievements and stopped developing with time, and as a result of this it ended and became a thing of the past. Therefore, you must always develop yourself and learn something new, and if months pass without adding anything to your abilities, know that you have gone back, and if a year passes without development, be careful, you are now dying.

Thinking outside the box

the story: On January 9, 2007, Steve Jobs went up on stage and talked about a new product, the iPhone. The world made fun of him, especially Steve Palmer, the CEO of Microsoft, who in all of his words meant “from a madman who might buy this iPhone.” This is because Steve Jobs destroyed everything. They know him at the time. He removed the large keyboard and replaced it with a touch screen. Of course, there were touch devices at the time, but Jobs said they would not be like them and we would not use the "Stylus" pen. And we all know the rest of the story of the iPhone and its change of the world to this day.

the lesson: There are people who once laid down the rules of the world we live in now, and they are not "God Almighty." This means that there could be something better than what they put in place. When Jobs thought about phones, he did not put restrictions and did not say, "In order to make a phone, it must be with buttons." Or works with a pen ”. Just think of how to create a phone and free itself from all restrictions, and here the surprise comes.

If you encounter any problem, do not say “I must solve it by walking this road” Do not restrict yourself to a path, but only think about solving it. And remember that Only dead fish swim with the stream.

No absolute enmities

the story: From the company that Apple depends on in the manufacture of its wonderful new A7 processor? It is one of the companies that provides Apple with Retina displays for MacBooks. It is the Korean giant. ''Samsung“. The same company that is considered an enemy of Apple and a competitor to all of its devices, as well as the same company against which Apple files dozens of lawsuits and fines hundreds of millions of dollars. What is the secret and how Apple thinks about cooperating with its enemy? How does Samsung accept the sale of processors and screens to improve the performance of Apple devices?

the lesson: If we know that Apple sells more than 250 million smart devices annually (iPhone, iPad, iPod touch and TV) and that the cost of the processor is $ 20, meaning $ 5 billion in revenue, in addition to our Retina screens and others, we will know why Samsung accepts the sale to Apple, because it will not find a buyer with this. Size in the world. If we know that Samsung is the largest manufacturer of processors in the world and the second largest manufacturer of mobile device screens (after LG), we will know that Apple will not find anyone who can keep up with the magnitude of its sale, as Samsung does, yes, currently it is trying to rely on LG and Sharp for screens and TSMC in processors, but it takes To a long time. This is what we benefit from companies. You should not make your enmity to a person or party reach the point of inflicting harm on yourself by making a hasty decision to cut off, and always remember the effect that says “Love your lover here, what might one day be, and I hate your hate here what it might be.” Your lover someday ”

Success is not always

the story: In September 2012, Apple’s share price reached $ 702 after an 8-year journey of semi-continuous climb, and now the price is between $ 500-550, so what is the secret for this? Apple sells more iPhones than ever before, the same thing with the iPad, the market share of Mac devices is the largest in the history of Apple, so why is the stock no longer rising as it was before?

the lesson: Sometimes we can achieve some success in someone, then we rely on this achievement, and I do not mean by the corner what I mentioned in the first point (evolution or else you will die), as you will continue to develop the point that brought you to success, but in reality you did not present new ones, you are selling the same product (advanced) To the same people, then you wonder why you lose? !!! In order to win more, you must offer something new, and presenting a new one means risking time, effort and money, otherwise you do not complain. Unfortunately, this is what happened with Apple. In 1998, Apple introduced the Mac, and in early 2001 iTunes and its end the iPod, and at the beginning of 2006 the MacBook and its end introduced the Apple TV, and in 2007 the iPhone introduced the iPhone, and in 2008 the software store appeared, then the Macbbok Air, and in 2010 the iPad appeared. Then it stopped introducing a new iPhone, yes, it developed the devices and provided a miniature version of the iPad as well as the iPhone, but there is no real existence of anything new and without the new, do not be surprised if you back down.

Your development of your capabilities is wonderful and important, but sometimes it will not be enough to progress and you have to acquire new skills to open additional markets for you.

Conclusion:

1

Always strive to develop your capabilities and do not rely on being the most powerful of those around you, if you do not develop your capabilities, you will end up like Nokia and BlackBerry.

2

Besides developing your current skills, you must acquire additional skills each period in order to be able to launch in new areas if you find that your original field has reached a dead end.

3

If you encounter any problem, think outside the box by making your goal to find a solution to the problem and not your goal is to walk in a specific path (your goal is the goal, not the path).

4

Do not let your professional or personal enmity cause you to harm yourself. If someone is causing harm to you and there is also benefit from it and you want to get rid of it to stop the harm, then you should look for an alternative to it first.

5

The lessons learned from the way companies operate you can apply them throughout your life, whether with your family, work or community without restrictions, except that the matter that you will apply in it violates religion and morals.

What do you think of the thinking ways of big companies? Do you think it is really useful to us? Would you prefer us to publish? Part two To display the rest of the methods? Share your opinion

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