Have you ever thought about the answer to the article title "Why are original accessories and devices so expensive?" You might answer now "because of course it is a high quality product." This is absolutely true. But what do you think if I told you that specialized centers estimate the cost of parts of the iPhone 5s with a capacity of 32 GB is only $ 207, while Apple sells it for $ 749. As for the Galaxy S5, its cost is $ 256 and its price may be more than $ 700. If we move to the world of accessories, we will find the difference more clear. So why is the price difference so big between the cost of manufacturing and selling in original accessories and appliances?

Why are original accessories and devices so expensive?

There are many, many reasons for the noticeable price increase, and each year part of the difference causes this noticeable price. These are the most important factors:


trade mark :

The most important thing in controlling prices and the most important thing in the field of buying and selling, which determines the price according to the reputation of that mark. The most important thing that makes sales larger is the brand placed on it, and the more it is from a bigger and more famous company, the higher the demand and thus the price. You can refer to our previous article for Trademark Impact via this link.


The hidden cost of the products

The cost of the iPhone 5s 16 GB parts is $ 199, this is the price of the parts only. But there is more additional cost like

  • The cost of shipping from parts factories to Foxconn in China and then shipping to the place of sale.
  • The cost of damaged devices, whether in the manufacturing process or shipping.
  • The cost of ads and advertisements that cost billions.
  • Operating cost, labor, point of sale, and company employee salaries.
  • The cost of the warranty that Apple replaces the defective devices during the warranty period "agency" for free.
  • Scientific research that leads to access to these products, for example Apple spent 4.5 billion dollars on research and studies, Microsoft spent 10.4 billion and Google 5.8 billion dollars in 2013.

All of these things made the real cost of the iPhone more than $ 400, meaning that the hidden things cost the same as the device itself.

But this does not mean that all the cost and price increase will be justified. Sometimes there are reasons for “exploitation” by companies for some things, and accordingly the prices rise, and these are the most important factors.


High quality and elegance

Touchpad

The quality, elegance, strength of the product and its dazzling design, makes these accessories, regardless of their price, worth the acquisition, for example Apple is often interested in the design that attracts the customer, which provides a comfortable use experience and gives a luxurious character.

If your company offers the best product in terms of quality in a particular field, then here it can increase the price because those looking for quality will acquire you regardless of the price.


Warranty and aftersales service

A point mentioned above, but we wanted to single out a paragraph for it to be clear. Many companies provide after-sales services and warranty, so in the event that you purchase an accessory from Apple, a phone from Samsung, or a headphone from Beats, you will feel safe because you bought a product from a trusted company, and if any problem occurs, you can easily go to the stores of this company and replace it. These things will require the company to take a malfunctioning device and give you a new one. Of course, the companies send the defective device to the factories to be repaired, but it is here, although it became completely new and was refurbished in the same factory, but the companies have to sell it at a reduced price and it is called "Refurbished".


Unique products:

Apple-Magic-Mouse

To offer a unique and unrivaled product, here you can fully control the price. For example, when Apple introduced the MacBook devices, the world dazzled the touchpad that supports multi-touch with distinctive options that serve the user and make him feel as if he is touching the screen with his hand and controls it as he wishes. This gave Apple a point of advantage in which it was able to raise the price because it is almost unrivaled in this matter.

The same thing was repeated through the mouse and also the magic touch pad, as Apple called them as "Magic Mouse & Trackpad", as they presented a unique experience in controlling, moving and using the computer, it really does not resemble any mouse or touchpad found in any other computer.


Customer need

apple-ipad-cases

Another point that works with the same previous logic is the customer's need, just as companies play to provide a unique product that has no competitor, and also the best quality product. The time has come for the most important point in accessories, which is the customer's need to protect his device. After you bought a device, it cost you hundreds of dollars. The first thing you think about is how to preserve this device so it can last longer and protect it from scratches and breakage. And also buy an additional charger for your device. Some people may resort to accessories with prices that may be less than $ 10, and here they may not be the cause Your device is burned In the case of the charger or the cover, but of poor quality materials and also of poor shape, it will be destroyed after a few days. Or there is another option

Yes that's right. Turn to buzzing companies to buy a reliable charger or cover for your device that has a "luxurious" look and does not waste the beauty of your device. Here, companies take advantage of this need, offer their products at a high price, and buy them.


A word from iPhone Islam:

At iPhone Islam, we aim to make the reader know all the mysteries. When a product is presented, we tell it all the details, and when a legal conflict occurs between companies, we tell him the reasons for this conflict - see this link For the issue of Apple and Samsung - we also dive into companies to tell how they think - review the thinking of tech companies part One وpart two - And also how she manages her relationship with employees - see this link-. In this article, we reviewed how companies evaluate the prices of their devices. It is not our goal to tell you to buy from here or there, this is your decision, but we just wanted you to know how you buy how this price is evaluated.

Did you imagine how many factors affect product prices? Do you see Apple as one of the companies that exploit the customer’s attachment to it and set high prices, or are its products of quality worth the price paid? Share your opinion

Article author | Abdul Rahman Khairallah

Sources | Wiki | gsmarena

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