The year 2015 is the most difficult year in the history of smartphones and their industry, so the competition has become most intense between technology companies and the user's ambition and hopes are high, as he is not easily satisfied with any company and its devices. During the past days, technology companies revealed the sales figures for the past (October-December) months, and they revealed big surprises that clearly indicated the change in the map of the smart phone industry with the beginning of the new year.

A look at the world of the smartphone industry in 2015

Apple's awakening

Think-Different-apple

For years, many apple enthusiasts chanted, "Apple is finished and collapsed after Jobs and Tim Cook destroyed the company." Leave this talk aside, as Apple is living its golden age and has sold more phones than ever before -Check out this link for Apple's latest performance report-. And Apple is now perhaps the largest smartphone manufacturer in the world, reaching 74.5 million iPhones, the same number that Samsung sold in the same period, meaning that Apple was selling the same number of iPhones as it sold in Samsung, any smart phone, even cheap regular devices. Can Apple continue these sales aggressively? The answer is very difficult and logical for sales to decrease, but it is more important that it be more than the same previous quarter.

Apple is in a difficult position because it has now jumped above the ambitions of its fans, so can it continue?

Samsung's breakdown

Samsung

Samsung rose with the rise of Android, as it reaped the fruit as Nokia was adamant on its system and Sony was mired in confusion in its alliance with Ericsson. Samsung became number 1 in the world and removed Nokia. But it occurred in a long series of mistakes that we will talk about in an independent article a few days later, and the result of these errors was the collapse of the company's sales, Samsung is still achieving good sales, but in every quarterly report it announces more and more decline in sales, the most recent of which is the fourth quarter of 2014, which revealed a decline Samsung’s global share in the fourth quarter to become 19.6% from 29.6%. As for sales for the year, its share fell to 24.7% from 32.3%, which is a huge decline. In 2014, 1283 million phones were sold compared to 990 million in 2013, meaning an increase of 293 million devices, Apple reaped 40 million from this increase, while Samsung was not satisfied that it did not get a share of the increase, but sales decreased by 2.5 million devices.

We will single out an article to talk about the reasons for the collapse of Samsung and why it was unable to continue at the top

Chinese control

The year 2014 witnessed strong control and growth of Chinese companies, the most prominent of which were:

Xiaomi turns into a global giant

Xiaomi

Two years ago we were dispossessed An article on xiaomi We asked whether it was Apple China - we apologize at the time, we wrote Xiaomi and we did not pronounce the Chinese name correctly - at that time it was a strong and rising company, but in 2014 it did not become just a strong player but rather became a global playmaker, so the first surprise was their attraction of Hugo Barra. He was the vice president of Google and a spokesperson for Android conferences and became responsible for Xiaomi phones. What was the result ?! A huge explosion in sales, in 2013 the company sold 18.7 million devices, but in 2014 the number increased 326% to 61.1 million, which is the largest increase for a smart phone company in the world.

Lenovo-Motorola Alliance

Motorola_Lenovo

The Chinese giant Lenovo also achieved a big leap in sales after its acquisition of Motorola, where it reached and achieved a significant increase in sales, reaching 92.7 million devices last year compared to 62.1 million the previous year, to occupy the Lenovo-Motorola alliance - the third place after Apple and Samsung surpassing the names of the resonant Such as Sony, LG and HTC, who came in the sixth, seventh and eighth places after Chinese companies, Apple and Samsung.

The Chinese are now the masters of the game. Almost half of the smartphones sold in the world now come from Chinese companies

The adults continue with difficulty

At a time when Chinese companies have advanced, as well as Apple, other famous companies are facing difficulties in order to continue achieving their market shares, and the results are as follows:

SonyFinally, Sony managed to achieve profits and stop the series of losses, as it announced the sale of 11.9 million devices last quarter, up 11% from the same quarter. Will Sony be able to return to the stadium?

HTC: We were unable to get an accurate figure for HTC’s sales in the last quarter, but the companies ’overall business results indicated a return to profits and a 12% gain.

LG: Another Korean giant, LG, was able to achieve a rise in profits, as it sold 59.1 million phones, up 24% from the previous year. The numbers were good, especially sales in the upper echelons.

Sony and HTC managed to return to profits and stop the losses that were threatening them with bankruptcy, and LG continued to make big profits

China is the primary market

China iPhone

For many years America has been the largest market in the world for smartphones, but during 2014 China became the first undisputed, and the great surprise is that the first company in China was Apple, which some reports said had sold - not officially - the iPhone there is more than it sold in its homeland America. The surprise is also that Apple surpassed Xiaomi, which came in second place despite the growth in its sales that we mentioned above, then came in third place Samsung. Now, there is news that Apple will double the number of its stores in China during 2015

See if Apple will be able to continue aggressively in the Chinese market, or whether Xiaomi or Lenovo take the lead

last word:

Camel: I was able to achieve unprecedented sales, what Apple sold in 3 months more than Sony, HTC, Lenovo, Xiaomi and even Huawei sold in a whole year, which makes it the focus of attention and raises the ceiling of the aspirations of its fans.

Android: Android continued to lead steadily, but for industry companies, it became the global “Chinese” and Samsung collapsed, Sony and HTC began to stand again and stop the bleeding of large losses, which lasted for years. Will they be able to withstand the Chinese hurricane or return to losses ?!

2015 yearWe expect that Apple will provide historical figures, and Samsung will continue to decline in sales. The Chinese will continue to advance and eat Samsung's market share. Sony, HTC and LG will continue as normal companies providing products but not the market makers.

What do you expect for the world of the smart phone industry in 2015? And see what are the reasons for the collapse of Samsung sales? Why did the Chinese excel in this way?

Sources:

techcrunch | sony | gsmarena

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