In our article, we always list the successes of Apple, its new products, its expected release in the future, and the rumors of the upcoming iPhone and iPad. We would like to offer you something different in this article, which are products that Apple produced, but did not succeed, whether due to their weak capabilities, high prices, or even technical problems.
Important Notes:
- Projects are arranged according to oldest and newest, not according to lack of success.
- Failed means products that did not make profits or were quickly canceled by the company, as well as those that had major manufacturing defects that Apple recognized.
Apple device 3
It is the third device produced by Apple and that was in the year 1980, and the company was asking him to build on the impressive success of the Apple device 2, but it suffered from many technical problems. As Steve Wozniak, the founder of Apple, mentioned that his partner Steve Jobs was the reason behind the failure of this device to interfere in The design, where he insisted that it be made without any "fans" or vents, and that the cooling be using aluminum panels, but the device failed completely, as Wozniak stated that 100% of the devices sold were returned to the company for repair. This forced Apple to retrieve 14 devices in the end and stop selling it, and the device was priced between 4340-7800 dollars at the time of its sale in 1980. In a press interview with Steve Jobs in 1985, they asked him about this Apple 3 project and how much it cost, and his response was "infinite money." . Some estimate the total cost of this botched Apple III project at $ 60 million. At that time, the saying appeared, "Do not let the" marketer "do the work of the engineer," which means that Jobs is a successful seller and marketer, but a failed engineer.
* Jobs's dream came true in a MacBook months ago, when a fanless device was released.
Apple Lisa device
The 1983 Apple Lisa is one of the milestones in the history of technology. A huge Apple project costing $ 100 million for research and $ 50 million in production, and in the end the technical boom appeared, which is a personal computer with a graphical interface like the one we know (before that, personal computers had a line interface like the picture of the Apple 3 computer at the top). In addition to the computer, Apple revealed an incomprehensible invention of technology, the "mouse". Because the device was ahead of its time, Apple put it at a price of $ 10 thousand (which equates to $ 23.7 thousand now) and the result was failure, as only 10 thousand devices were sold, i.e. the selling cost was not enough, only the research that was spent on it. But there remains the computer that changed the concept of devices and that invented the mouse.
The first Apple laptop
The first laptop introduced by Apple in 1989 (a computer with a built-in battery). The defect of the device was its poor performance and technical problems such as the device’s failure to boot sometimes, in addition to its price, which reached about $ 6500. At that time, the concept of mobile devices was new to the market until it was launched very early and the market was not ready for this type of device. It is reported that the weight of the device was approximately 7.5 kilograms, which is about the weight of 16 iPad Air2 devices.
Newton
A device invented by Apple in 1993 for the sake of correspondence and it was working with a monochrome touch screen and a special system called NewtonOS was created and was aimed at the business segment, but it did not become popular and did not achieve a revolution as it was expected of it. Apple later admitted that it was a step towards the wrong direction, especially It was a very high price, and as part of Steve Jobs' restructuring of the company after his return, he decided to permanently close Newton's operating system in 1998. Some believe that it was the seed from which the iPad grew in 2010.
Macintosh TV
An attempt by Apple to introduce a new device but failed. The device is a computer and a built-in TV. The idea of its work is that you can move between the computer and the TV from the same device. You can press a button to turn the screen into a "computer" and another press on the remote control button to turn into a TV. The device was launched in October 1993 and failed miserably, as it sold 10 devices (its price was $ 2100 at the time) and the reason for the failure was that it was not an obvious thing, neither was it a high-performance computer nor was it a high-quality TV as well. Something "hybrid" between the two. So Apple decided to stop selling it after only 4 months.
Apple camera:
The first half of the nineties, Apple was collapsing, so it sought to offer anything to stand up again. The previous two products were released in 1993, and in the following year, or 1994, Apple introduced a new product, the camera. Although it was one of the first digital cameras at that time, it received few sales due to its poor ability and poor imaging quality. Apple released 3 models, 2 of which were made by Kodak and the last model from "Fuji", but all three failed and Apple closed the camera project in 1997.
Apple Pippin gaming device
A submerged device that most Apple fans and fans may not know about. It was developed in cooperation with the Japanese company Bandai in 1995. The device failed miserably because months before its release, Sony presented its masterpiece "PlayStation" for the first time, as well as Sega and Nintendo devices were very popular, so everyone ignored a gaming device that comes from a computer company that recently introduced - Its time - failed devices and that's Apple, as well as another company floundering, Pippin. Apple's expectations for the device were to sell 300 copies in the first year, but its $ 600 price, and Apple's confusion and game designers ignoring it caused a catastrophic failure as 42 units were sold, which ultimately led to the cessation of manufacturing the device by 1997 in Jobs's campaign to close projects. Failed (the game console project, the camera, Newton and other projects that Jobs shut down in the first two years after returning to the company).
These are not all devices, there is a part coming with more failed projects, so tell us if you know any other device to join the new part
Have you experienced any of these devices or heard of them before? Share your opinion.
Thanks to Abu Rayan for sharing the idea of the article
Sources:
macworld | pcmag | businessinsider
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