In January 2007, Steve Jobs stepped up on the stage and talked about a new form of smartphones that Apple is presenting for the first time, which is the iPhone. But is this the first time that Apple shows a "phone" in its conferences? The answer is no. Two years ago, Jobs stepped onto the stage as well, to reveal a phone, but it was not produced by Apple, but by Motorola.
ITunes was and still is one of the most important sources of income for Apple, it is now included under it the software store and even the latest music services are also within iTunes. So Jobs thought from the start that it must be available iTunes on phones, and indeed in 2004 he announced the signing of an agreement with Motorola to transfer iTunes to it. In September 2005 Jobs officially unveiled the ROKR E1, a joint collaboration between Apple and Motorola, and Jobs called it the "iTunes Phone". It had an iTunes player and you could make a list of 100 audio clips with it, and that number was huge by the standards of a decade ago. Watch Steve Jobs reveal the phone and its features. Watch Steve Jobs reveal the phone:
The phone was of modest specifications even for its time and did not achieve any success, which prompted the two companies to stop it. Less than a year and a half later, Steve Jobs unveiled the first true iTunes phone, the iPhone
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