[5] Geniuses who made Apple: Tim Cook

Any large institution or successful business is not the product of an individual effort, but rather the result of the collective work of many people. So we decided to talk about personalities who influenced the history of Apple and contributed to the company reaching its present form. We started with Steve Wozniak, co-founder of Apple.this link- Then from our present, Craig Fedrigi, in charge of iOS and Mac systems -this link-. And Apple III founder: Ronald Wayne. Then with the marketing genius Phil Schiller. In this article, the most important person in Apple at the moment. CEO Tim Cook.

All Apple followers know who Tim Cook is, as he is the person who has run Apple for 4 years and during his reign the company has become the largest market value in the world. During his reign, Apple released new devices such as the Apple Watch, iPad mini and iPad Pro. Who is Tim Cook, when did he start with Apple, and how did he become the president of the company.

practical life

Tim Cook began his career at the mother of the technology industry in the world at IBM, where he worked for 12 years, was in charge of the company's warehouses in North America and then director of operations in the company. Then Tim Cook got a job offer to move to Compaq as vice president of the company, and 6 months later he got a strange job offer from Steve Jobs.

After the return of Steve Jobs to Apple, he began to search for leaders for the company, and indeed he appointed Phil Schiller in marketing and Johnny Ive as a designer for the company, but he still had a fundamental problem in the company's product lines and here he asked Tim Cook to join Apple. Tim Cook commented on this request, stating:

“It was a strange request, all the math and logic, and all of my friends advised me to reject Steve Jobs’s offer. From a practical and financial point of view Compaq is superior to Apple, but after my meeting with Steve Jobs and less than 5 minutes later, I decided to ignore all logical thinking and rely on my intuition that told me that it was a great business opportunity. To work with geniuses ”

Tim Cook has been appointed as Apple's vice president of operations, and whoever does not know this position is responsible for all production lines, merchandise, warehouses, their availability, and more. Early in his career, Cook found that Apple had problems with factories and here he decided to make the fiercest decision in Apple's history. Close the company's factories, and Cook commented on the matter, “It is as if you are running a dairy factory, if the products are not always fresh, then there is a problem.” Cook decided that instead of Apple managing factories and production problems, there are dozens of companies already running this matter and even competing with each other to provide the best All that Apple has to do is watch and search from the victor in the struggle for the best, in order to buy from him "the rule of buying a slave is better than raising him." Indeed, this happened and Cook was able to sign contracts at unprecedented prices with companies and skillfully managed the process of providing parts for the iPhone, iPad and iPod. Collection and shipping around the world.
After Steve Jobs fell ill in 2009, Tim Cook began to obtain the position of interim CEO of the company and worked as deputy to Steve Jobs during his absence, and in 2011 Tim Cook was announced as CEO of Apple due to Steve Jobs’s illness that forced him to leave the company. The company ”.

Tim Cook is in command

Cook formally assumed the position in August 2011, began modifying the company slightly in the life of Steve Jobs, then decided the first major change in leadership by dismissing "forced resignation" to Scott Forstel, head of the iOS department after the failure to launch Apple Maps and decided to divide the tasks of Forstel between the various departments of the company so Johnny got Eve is in charge of designing the Apple system, and Craig Verdige has got the system development, Eddy Q on maps, Siri, and Bob Masfield on hardware and engineering sector. Then there were a lot of changes in Apple's leadership. Tim Cook also followed a policy of accepting the requirements of the market and was the reason for the introduction of the watch and the iPad small and large.

Scientific and personal life

Tim Cook acquired shares worth $ 378 million in 2011 upon the appointment and realization of historical sales of Apple, then he received $ 4.1 million in 2012 salary, $ 4.2 million in 2013 salary, and $ 9.2 million in 2014 salary, and his wealth from Apple shares is estimated at $ 120 million and other shares that are not acceptable. For immediate sale, "frozen for years" with a value of $ 665 million, meaning a fortune close to one billion dollars, but he said last July that he would donate all his wealth to charitable work, but after deducting an amount sufficient for the study expenses of one of his relatives. It is known about Tim Cook that he starts his work daily at XNUMX:XNUMX in the morning and that he has returned many social matters that Steve Jobs had canceled, such as the donation sharing system, which is a system in which Apple donates the same amount that any employee donates, and Jobs had canceled this order because Wasted money. Tim Cook visited the Foxconn factory and gave them half a billion dollars to improve workers' conditions and stop suicides due to poor working conditions.