A few days ago, we talked about our expectations for Apple in 2016, what it will present, and what are the most prominent changes expected for the company - see this link-. And because the technology world is not only Apple, so we offer this article to learn about the changes and products expected from other companies.

A look at the world of technology in 2016?

Google and the N system

Google-Android-N

Last year, Google introduced its latest system, which is the sixth version, known as Marshmallow. The system is considered the best Android update, as the company focused on the two main weaknesses in Android, which are performance and privacy, and we talked about this in a previous article -this link-. A follower of Android 5.0 updates and its brother 5.1 and followed by 6.0 will know that Google has really started taking care of fixing Android flaws. Where 5.0-5.1 focused on designing the system to make it more beautiful. And in the 6.0 update on performance and speed. This explicitly means that Google knows the weaknesses of its system and is outperforming iOS. And the leaps that Android recently achieved make you eagerly wait for the next Google conference this year (May or June) to know what will be the new field in which Google will focus, whether to reduce the superiority of iOS in it or to develop exclusive advantages for Android.

Samsung continues to teeter

Samsung

Samsung has been facing a big problem for more than a year, as it suffers from a complete collapse in sales of all sections of the Samsung Electronics branch, which represents more than half and sometimes a third of the revenues of the Samsung Group as a whole (which includes shipbuilding companies, banking transactions, pharmaceuticals, chemicals, etc.). This year, Samsung sacked a number of senior employees and reduced the salaries of other leaders. As for the person in charge of the "most affected" phone sector, his salary was reduced from 10 million dollars to 2 million only. Samsung now achieves half of its sales around the world from the Middle East and North Africa region, but reports began to indicate that even in this market there is a decrease in sales, which indicates that the company has a real problem. During 2016, the crisis is expected to continue, although the company will work to reduce its effects by compressing costs and reducing the number of new devices.

During the first quarter, the company will introduce the S7, which is expected to be the last soul of the company, as it will present its maximum technologies, starting with the processor, memory, storage capacity and the screen, so that some news talks about adding Samsung a sensor to monitor the eye (albeit technically difficult) to be a fingerprint of the person like movies Science Fiction.

China is expanding

xiaomi-huawei-lenovo

During the past year, the three Chinese companies (Huawei - Lenovo - Xiaomi) dominated the market shares that others lose, but the surprise was that Xiaomi became number 5 in sales in America at Christmas and surpassed giants such as Sony and HTC, although Xiaomi does not actually exist. Directly ”in the US market. Huawei and Lenovo swept the Arab markets and reduced the share of Korean and Japanese competitors. During 2016, the trio will continue to expand in the Arab world, and it is expected that Xiaomi will officially start supplying its products in the Arab countries.

Nokia attempt to return

Nokia

One thing many tech enthusiasts are anticipating is the return of Nokia. What many people do not know is that Microsoft did not purchase Nokia in its entirety, but only its phone sector. It is said that there is a clause in the sales contract that prevents Nokia from providing devices for a period of time that is rumored to end in 2016, and the company will return again to provide devices during 2016, and this time it will be Android devices as we saw in its N1 tablet, which has achieved good sales in China and some other markets . Will Nokia be able to return, especially after years of restructuring, whether selling divisions like Here, closing other divisions, selling or closing headquarters, or even acquiring companies like Alcatel?

BlackBerry in a new dress

Blackberry

BlackBerry probably deserves to be called the Old Never Die. The company suffers from a collapse and continuous financial problems for 5 years, and the matter reached closing sectors in it, dismissing the heads of the company, and thinking about selling it completely. But suddenly BlackBerry decided to return, but with Android phones, to be side by side with BlackBerry phones. The Canadian company says that it offers safe versions of Android as it comes with BlackBerry services as well as without any services and applications for Google. Indeed, we saw a good phone and the company president commented that it is not the only one and there are more BlackBerry Android phones to come. Will the company be able to return with a new face and dress? Or will BlackBerry die and be swallowed up by either Microsoft or a Chinese company like Lenovo, as it did at Motorola?

From tournament to extras

If the tech world were a movie then Sony, HTC and LG deserved to be the competitors in this field. Companies that for years were the best and strongest and one of the champions in this field, but now are suffering badly:

Sony: Despite the high sales of Sony, especially after its wonderful phone Z5, which according to some reports has the best camera in phones, but the company still suffers from problems in production and manufacturing that made some expect to stop providing phones and sell this sector to a Chinese company. This was denied by the Japanese company more than once. Sony denies selling and denies stopping offering phones, and at the same time, it is unable to make real profits.

Sony-Xperia-Z5

HTC: The phones of the Taiwanese company are perhaps one of the most beautiful Android phones in terms of design and the quality of the device itself. But it suffers from many problems and a huge series of collapses that have made the company on the brink of bankruptcy more than once, although each time it escapes from this terrifying ghost. 2016 will be a decisive year for HTC’s future either to return or bankrupt.

HTC A9

LG: The Korean company is much better off than Sony and HTC, where its recent phones have achieved good popularity, but the Chinese competition has made them not achieve success in the market of cheap and medium phones and focus now with the top phones in which their G4 phone achieves good success. Next year, the G5 will face a difficult challenge, whether from the Chinese or the Z6, or the Samsung phone, which it hopes will bring back to life, the S7, and of course HTC’s last hope for the A10, which makes LG in a difficult situation next year.

LG-G4

Microsoft’s Unclear Future

Microsoft

Since Satya Nadella takes over the chair of Microsoft the company has usually lost lives under its former boss, Steve Palmer. Without fear, it provided support for all Apple devices, including the iPad Pro, their Surface competitor. Then it provided apps on Android. Now the company explicitly says that it will play on all lines, as it will continue to develop and offer Android Lumia phones and Surface Tablet, and at the same time, it will not deprive Android and iOS users of its services, thus ensuring that it is the winner in the end. Next year, Microsoft is expected to seek to reinforce its primary weakness, its software store, to introduce more top Lumia phones, and to do deals and businesses to market its devices. Perhaps Microsoft is the most ambiguous about its future, and does not know whether it will succeed in becoming a major player again?

What do you expect in the world of technology in 2016? Will you come back Nokia and Blackberry? What about the future of Samsung and Microsoft? Will Google be able to make a leap in Android?

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