How did Apple transform from a partnership between two friends written by a third person who would go on for days with them to become a giant company that is the largest in the world? A partnership between the genius of Wozniak's manufacturing and with him a brilliant speaker and marketer named Steve Jobs, so how were the rules of work in Apple, the company, manufacturing, production, projects and investments? The secret is someone named Mike Marciola.

[8] Geniuses who made Apple: Mike Marciola

He said Steve Wozniak About him: Mike Marciola's role in Apple's success surpasses my own role as the founder of Apple.

Pre-Apple

Mike Marciola is an American investor of Finnish origins who graduated from the University of Southern California's School of Engineering and received a master's degree as well. Then he began working and investing in companies and quickly made millions of equity stakes in Fairchild Semiconductor and Intel and decided to retire at just 32 years old.

Mike Marciola at Apple

After the success of the Apple I device, which was entirely manufactured by Steve Wozniak -this linkAl-Thanani wanted to expand and manufacture the Apple II device, and they had a liquidity problem, so all they sold was less than 200 devices (this is a good number for Apple's Apple 1, the first personal computer). Here Steve Jobs thought of Regis McKenna, who was responsible for marketing the first Apple device and who introduced him to "Don Valentine", an American investor and businessman known for his support for many emerging companies in the American Silicon Valley. After Jobs met him, Valentine was not enthusiastic about the Apple project, but he turned Jobs into a friend of his retired work, Mike Marciola. Here, Steve Jobs managed to convince Mike of the idea, and here Mike decided to do better than Steve Jobs imagined.

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Mike decided to return from retirement and become Apple's No. 3 employee - his wife opposed the decision and told her that he would work with them for only 4 years - and then provided Jobs with a quarter of a million dollars “Imagine the amount in 1977,” including $ 80 direct investment and $ 170 loan from him For Apple. Then he researched and persuaded Michael Scott to become the first CEO of Apple (we'll talk about it in the next part) and then Mike turned Apple into a company and put a lot of rules and laws for it and how employees are trained and worked himself in the trainer job as Mike worked as a programmer in the company as well As a “Hardware Testing Officer” he was responsible for checking new Apple devices and also shared some ideas with Steve Wozniak in hardware development. In 1979 he supported Jef Raskin's project and idea to manufacture a new type of personal computer, and was opposed by Steve Jobs, as Jobs had a failed "Lisa" Apple project - see Failed Apple projects- Indeed, the new project has evolved into what is later known as "Macintosh".

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In 1981, CEO Michael Scott resigned, and he himself took over the CEO position of Apple, becoming its second president, and continued in this position until Jobs persuaded John Sculley - see this linkBy leaving Pepsi and coming to Apple, Mike returned to becoming an employee of the company. In 1985, Mike became Apple's “Chairman” and in the conflict between Scully and Jobs, Mike chose to stand with Scully, which led to the dismissal of Jobs, as we explained earlier in the article by John Scully. In 1993, Apple's sales plummeted, and Mike pressured Scully, persuaded him to resign, and helped hire the next CEO, and then the next. Until 1997 and the return of Steve Jobs to Apple. As we all know, one of the basics of Jobs’s return was not to continue in the company by someone who opposed him or stood against him and caused him to leave Apple in the past. With this, Mike left Apple in 1997, meaning he continued 20 years at Apple, not 4 years as he promised his wife.

Beyond Apple

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After Jobs' return, Mike left Apple and founded the Echelon Corporation, a company that currently specializes in networks and smart homes, as well as in the field of electricity in several countries, "electricity meters" and has 27 million users in Italy. It also invests in a lot of companies. Mike Scully is 74 years old as he was born on February 11, 1942.

last word

It may not be clear to many why the role of Mike Marciola is so important, but life differs from ideas and you can review our article -Why Brilliant Ideas FailYou will know that an idea by itself is not successful. The owner of the idea is skilled at a point. And in Apple's case there was a hardware genius, the other a tactful speaker and an accomplished negotiator. But how do you manage employees? How do you deal with the media? How to design your ad? How to convince a bank to finance your project? Where do you locate your company headquarters? Dozens of things that need a person or people with experience to complete the project. Being skilled at cooking is not enough to open a restaurant. You must know how to calculate costs, how to manage employees, store goods, deal with suppliers, and observe health conditions. This was Mike Marciola's role as he came to Apple and found everything and what he did not know. He funded the company with a quarter of a million dollars so that they could bring someone who could do this.

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What do you think of what Mike Marciola did? And do you see that without it there was no company called Apple?

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