The Apple conference has just ended, and Apple has met expectations with the launch of the 4-inch iPhone SE, as well as the new generation of iPad, the iOS 9.3 system, and finally the clock frames. This is Islam's iPhone coverage of the conference.

The conference ended; Hello iPad Pro 9.7 and iPhone SE

The conference began with a short video provided by Apple to celebrate its 40th anniversary, which will be on April 1, and the video quickly featured the names of all Apple products in its history, whether devices or different applications.

The conversation moved to the Apple crisis with the US government and how the iPhone is an extension of us and our lives, and it is sad that they face a problem with the US government. Tim thanked all the people and companies that declared solidarity with Apple and stressed that they have a great responsibility towards their customers, their privacy and their data, and that they will not give up this responsibility in a clear and final declaration that Apple will continue to the end in the case.

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After this stepped up help Tim Cook in the field of the environment and talked about the contributions of Apple in preserving them, then began to give examples of this matter and stated that Apple has a plan that aims to have 100% of its operations using renewable energy and this means all stores and offices. And they reached 93% in America and 100% in 23 countries. In Singapore, for example, Apple deployed 800 panels on rooftops. Also, Apple's data centers and servers are 100% running clean power.

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And the talk about cans of Apple products and that they will destroy the paper that comes from the trees, so Apple decided to protect the environment and take care of forests and spread it. “Apple sees a forest the size of 1000 acres” and Apple’s goal is to produce more trees than the consumption of its paper products.

And because the products themselves consume environmental resources, and of course the recycling processes are consumed and wasted as much as the percentage they produce, so Apple Labs developed Liam, a robot for the company.

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Liam can professionally disassemble and separate components of the iPhone.

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In this way, the iPhone turns from one device to different components, which can be recycled and used again.

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Watch an official Apple Android trailer

With Apple talking at the beginning of the conference about the environment and its keen interest in it, it would like to get the message that Apple is a company that takes great care of people and the planet on which they live, and that it is not like other companies, it is only concerned with profit.


Then talk about the sector and medical services provided by Apple, and Apple unveiled a new system, namely CareKit, and the update of HealthKit and ResearchKit applications and services.

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Apple aims to develop research in the field of many diseases and stated that its technologies have helped in the work of the largest research on Parkinson's disease, in cooperation with a number of new research centers.

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Apple Watch

Tim Cook mentioned that the Apple Watch outperformed all its competitors and became the best-selling smartwatch in the world, and it also ranked first in the world in terms of “satisfaction” of its users.

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Then Tim Cook announced the launch of a large number of new tires, starting with colored nylon, sporty, leather and metallic tires.

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Tim Cook also revealed that the price of the Apple Watch was reduced by $ 50 to $ 299 as a starting price instead of $ 349 previously.

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Apple TV

Tim Cook's update on Apple TV and how it changed many concepts and mentioned that there are 5000 applications now designed to work on TV and make it achieve the biggest sales in the history of TV. Then Tim reviewed a few apps in the TV Store.

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Then he talked about the benefits of updating the Apple tv system and that it will add new features such as folders, the ability to dictate voice with Siri, watch cloud images, live photos, and use Siri in the software store.

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Tim mentioned that the update will be available today.

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IPhone SE

Apple mentioned, surprising to everyone, that during the year 2015, in which the iPhone 6 was sold and at the end, the 6s appeared for two months, Apple achieved sales of 40 million iPhone 4-inch devices (meaning the iPhone 5s), which is an amazing number, there are 40 million people who had 6 and 6 5s and they chose XNUMXs. So Apple decided to revive this size again and introduce the iPhone SE

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The new iPhone comes with the same design as the old iPhone 5s, but with the advantages of 6s and it also comes in 4 colors:

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The iPhone SE comes with a stronger battery up to 40% compared to the 5s and the A9 processor, which is the same as the iPhone 6s, which is faster than the iPhone 6, of course.

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In terms of the camera, the new iPhone comes with the same 6s camera, which is 12 mega and includes the pixel focus feature, screen lighting for selfie photography, the ability to shoot 4K and all the 6s camera features that we know.

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The device also comes with support for Wi-Fi and LTE networks much faster than the support in the 5s and provides the ability to buy using Apple Pay as in the iPhone 6 and 6s, a feature that was not available in the 5s.

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The iPhone SE does not support the 6D Touch feature, so it is "almost" the only feature that is "almost" unique to the 399s from it. As for the price, Apple decided to be the cheapest in the company's history, which is $ 16 for the lowest version, which is 449 GB (we expected $ 499) and the highest version will be $ XNUMX (exactly as we expected).

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The application will start on March 24 and is available by the end of the month in the main countries. Apple plans to spread it quickly so that it will be available in 110 countries within two months, that is, by the end of May. The UAE will be one of the countries that will get the phone with the beginning of April at a price starting from 1,649 dirhams. .

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IOS system

Apple stated that the iOS 9 system achieves impressive results, with its share reaching 80%, while its closest competitor, Android Marshmallow, has a share of approximately 2%. She added that the iOS 9.3 system has obtained the largest number of trial versions in the company's history and that it will be available for download as of today.

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Then he listed the advantages that we know, such as the night mode feature, which adjusts the colors of the iPhone screen to become calmer and warmer so that this relaxes the eye and facilitates sleep. And the ability to lock the notes application by a password.

In addition to suggestions in the health application to download applications that support its features, an update to the news application, improvements in the car system, education for the iPad, and other advantages that we have explained in detail and will talk about them in detail in the coming days.

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The update to iOS 9.3 has already been released, but due to pressure on Apple's servers, it may not be available for some.


The new iPad

Phil Schiller, Apple's Marketing Director, updated that the iPad Pro achieved unprecedented sales and the largest percentage of its users came from Windows devices, not Apple (meaning Microsoft Surface owners) and he explained that this is wonderful. There are 600 million Windows users in recent years who are targeted customers for iPad Pro devices In order to achieve this, they decided to present a new version of it, miniature 9.7 inches, because this size has so far achieved 200 million devices sold in 5 years.

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The iPad Pro 9.7 size comes with the same advantages and strength as the iPad Pro 12.9, starting with the type of screen used that has become better, providing 40% light reflection, I say at the same time 25% higher illumination and 25% greater color saturation, and this leads to a significant improvement in use in various Circumstances Apple stated that these "reflection and luminance" numbers are the highest and best in all tablets.

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And Apple revealed the introduction of a new feature exclusive to the iPad Pro, the size of the 9.7-inch called the true tone display, and this feature works with two light sensors added to the iPad and they work on analyzing the lighting and colors around the iPad, thus adjusting the colors of the iPad screen itself to provide similar lighting, for example if you are in white lighting The iPad screen will be strong in the same way, and if you are in a place with warm lighting, the colors of the screen will be modified (we will explain this in detail later, but now we can say that it adjusts the colors and not the intensity of lighting).

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In terms of performance, Phil Schiller revealed that the new iPad Pro comes with the same quad speakers and the super-processor A9X, which surpasses its graphics processor on some Xbox devices in the market. This provides the possibility of use in any field.

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The "Hey Siri" feature has been added, a smart keyboard for this size, support for the Apple Pencil and all accessories for iPad Pro.

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A similar rear camera has been added to the iPhone SE with all its features, starting with the 12-megapixel camera, live photos, 4K photography, and 63-megapixel panoramic photography, and the front camera has become 5 megabytes and has a flash feature for the selfie (which lights up the screen).

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The new iPad Pro comes in four colors, which are silver, gold, gray and rose gold, with three storage capacities, and their prices are as follows:

  • 32 GB capacity at $ 599 for Wi-Fi and $ 729 for the network version
  • 128 GB capacity at $ 749 for Wi-Fi and $ 879 for the network.
  • 256 GB capacity at 256 GB at $ 899 and $ 1029 for the network.

iPad Pro 9.7 Price

These are the prices of the large iPad Pro, after adding 256 GB

iPad Pro Price

The iPad will be available at the end of this month.

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Then Apple concluded the conference by talking that this would be the last conference held by Apple at its headquarters and that the hall from which he is speaking now witnessed the birth of the products of its giant, the most famous of which is the iPod as well as the software store. Tim said that starting next year, Apple's conferences will be at its new headquarters.

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There is a conference in June and another in September, but they will be outside headquarters, but Tim is talking about holding a conference at Apple headquarters itself.


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The Apple conference has ended, and we waited, (my friend), to find out more about everything new that Apple presented at this conference.

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What do you think about what Apple revealed at the conference today? Do you intend to buy the new iPad Pro or iPhone SE?

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