Steve Jobs was one of the three founders with Apple Wozniak و Ronald WayneHis practical personality and his continued love for his work is what made him a leader of Apple and a brand of the company. When Jobs became ill, he gradually left the task For Tim Cook Then Tim became CEO of Apple less than two months before Jobs died. Over the past 5 years everyone has talked that Apple is dead and Tim doesn't have the skills to drive it. Is this real? How did Apple change in the era of Tim Cook?

How Apple has changed in the era of Tim Cook

The world's largest company

When Tim Cook took over command of Apple in 2011, the company's stock was valued at nearly $ 54 and rose to $ 109 (Apple shares were split and these numbers are the equivalent). Also, the value of the company rose by $ 230 billion under Tim Cook alone, as it was worth $ 346.4 billion and rose to $ 576.2 billion, meaning Apple's value increased by 65%. As for when comparing the market share of smart devices, we find that Apple's share decreased from 14.1% to 12.9% due to the increase in competitors (companies and not an operating system).

5-year chart

Apple products may not look the same to us as before, whether it is hardware or operating systems, all of them have become more open before and this led to the shift that Tim Cook made for Apple. All this is measured in numbers, as Apple became the largest shareholder company in the world, during his period Apple broke the number Benchmark in the fiscal quarter results First 2015 Which was the largest in the history of joint stock companies in terms of quarterly returns.

In 2011, which Tim Cook received at the end of the wheel of Apple, the company was selling 57 million iPhones annually, and during this year that has not yet expired, Apple sold 166 million iPhones, and it is expected that Apple will end this year selling 214 million any - iPhone, where Apple was selling 6.4 iPhones within one second in 2015.

Expand further

Tim Cook also cared about expanding Apple’s surroundings, doubling the number of everything. When Tim Cook was appointed, Apple had only 60 employees. This year, they have 110 employees. Tim Cook was not satisfied with expanding Apple internally, as Apple now has 463 stores, compared to 357 stores around the world in 2011. Tim Cook also cared about the Middle East and North Africa and was interested in expanding in Arab countries. We may not see this in terms of stores and their abundance in the Arab world, But many of us noticed that customer service has become Arabic, and we may see Apple expanding its stores in the rest of the countries.

Also through Apple's expansion, during the last 18 months, Apple has purchased more than 24 companies, most of which are emerging companies that Apple buys in order to improve its services, such as Apple buying carriers to improve their maps.

Flickering creativity

02-Watch

Apple is known to create life-changing products for its users. During the presence of Steve Jobs, we were waiting for the next Apple product how it would be different, until we were waiting for a completely new product and we had hope that Apple would launch a different product because simply we got used to that from Steve Jobs. But after his departure, it didn't come to our imagination that Apple would launch a new product. And the first product Apple created during Tim Cook's leadership was Apple Maps, which made everyone frustrated with Apple. Then Apple presented us with its watch, which we hoped would be better than that in terms of design and performance, but of course the watch's sales and revenues prove its success, but is the success of the watch due to it being a product from Apple?

Apple is trying recently to break out of the ordinary, as Apple introduced a small iPad, iPhone of different sizes, and in reports that Apple will add a new version for the next release.

Apple is more social

Tim Cook's attempts to change Apple's social status have been demonstrated in the last two years, so one of Tim Cook's goals was to be Apple more than a technology company. In Apple Jobs, Tim Cook tries to have gender equality. And recently in the US presidential election, Tim Cook entered his name to collect donations to support a presidential candidate.

Also, Apple has become a milestone in protecting privacy, when the FBI applied to Apple to open one of the terrorists' phones, which if Apple accepted it could have destroyed it. But Tim Cook refused, making Apple more social by protecting its customers.

And to complement Apple from the social point of view, Apple is making donations to hospitals and universities to provide services that benefit health, such as the RED project. Previously, under Jobs' leadership, such things would have been impossible.

What do you think of Tim Cook's performance during his five years at the helm of Apple? Do you wish that Apple would change it?

Source:

financialpost

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