The Apple conference ended minutes ago, and it was completely identical to all the rumors that we talked about. Where Apple announced the iPhone 7 and the second generation Apple Watch and canceled the traditional audio cable port, which has a capacity of 32 and 64 GB. Here's a summary of the conference.
Apple started an unconventional beginning that we are not used to, the conference started with a video of James Corden, an English comedian, who was accompanied by Tim Cook, and he drove him to the conference headquarters, and the singer Pharrell joined them on the way until Tim arrived at the conference headquarters.
As usual, Tim began by listing Apple's power and global reach:
• The Apple Music service has reached 17 million users.
• App Store 140 billion apps have been downloaded so far.
• A growth rate of 106% compared to YOY figures.
• Apple's software store achieves double the revenue of its competitor, "Google Store."
• Most of the applications in the store are games, with the number of games reaching 500,000 "half a million" games.
On the mention of the games, Tim Cook announced a surprise, the arrival of the most famous game in history. Super Mario game to the software store
Apple hosted the president of Nintendo to talk about Mario and its experience in front of everyone. In the end, he announced that it will be available in iOS 10 during the holiday season "end of the year" and later it will reach other system stores.
Tim Cook returned to the stage and spoke that Apple decided to develop the education system by launching the so-called ConnectED. It connects schools and students to each other. It now includes 114 schools with 4500 teachers and 50 students working and revealed an initiative for students entitled "Anyone Can Program" within the system Swift Playground to be released with iOS 10.
With talking about writing, Susan Prescott went up to the source, "Apple's Vice President of Product Marketing," and talked about a new feature that joins the iWork system, which is group editing where more than one person can work on one file and modify it at the same time. I mentioned that this feature will work on Mac, iPhone, iPad and the web together.
The new generation of Apple Watch
Tim Cook is back on stage and starts talking about the Apple Watch.
He mentioned that in 2015 the list of the top 10 most earning watch companies were all traditional watches until the Apple Watch appeared and defeated them to become the second most profitable watch after Rolex. Then Jeff and Limes came up, who we all know is in charge of the entire Apple Watch project.
Two years after the release of the first generation of the watch, the time has come for the second generation to see the light with only slight changes that do not touch the essence of the basic design of the watch, after copying stainless steel, aluminum and gold, Apple added a new version, which is a watch made of white ceramic.
One of the main features of the new watch is its water resistance to a depth of 50 meters, where the watch can swim freely, it is completely water resistant, as Apple has allocated many features for swimmers so that the number of calories that were burned during the use of the watch, the number of rounds that the swimmer took, and other details For swimmers and swimmers in swimming pools or in open water bodies. Its loudspeaker removes water from it after using it inside the water.
Also, an S2 processor was added that is 50% faster than its predecessor and processes graphics twice the speed of the old version, the screen brightness has been improved to be twice the old screen, and according to Apple, the screen of the new generation of Apple Watch has the best screen brightness of any other device that it manufactured All this for It works efficiently under the sun's rays without affecting the color efficiency of the screen.
The big addition to the watch is the addition of GPS location services to the watch so that it can work independently from the iPhone while practicing sports or any activity that needs location services so that developers can of course use it.
The Apple Watch was supported in the popular Pokemon Go game, so that now the game can be played without the need to open it on the iPhone. Through the watch, you can make eggs hatch, collect gifts from the bookstop, and find out about Pokemon near you. The update will be available at the end of the current year.
New faces and bracelets for the watch were also announced, new Hermès bracelets were announced, and a new version of Nike was added with a face dedicated to him under the name Nike +
So what's new in the Apple Watch 2
• Fast dual processor
• Screen twice as bright
• GPS support
Water resistant to 50 meters
The price of the watch starts at $ 369 for the regular versions and the Nike version, but Apple did not forget the previous version of the watch, so it upgraded its processor and added the processor for the new S2 watch, while reducing the price to $ 269.
IPhone 7
Tim Cook is back on stage and says it's time to talk about the best-selling device in history. The iPhone, which has achieved more than 1,000,000,000 selling devices, “one billion.
Then Cook quickly updated about iOS 10 and its advantages that we know, after which he said that it is now time to talk about the new generation of iPhone, which is 7.
Apple reviewed a quick video of the iPhone showing the glossy black design of the iPhone
Then Apple Marketing Director Phil Schiller came up on stage to tell us on the iPhone and said that it has 10 completely new things.
① First feature: Design In this feature, Apple introduces a serious color called "Jet Black", which is made of highly polished glass, and on the back is an Apple logo made of "stainless steel" and a hidden antenna "There are no traditional lines." This new design comes with 4 additional colors, which are gold, rose gold, and silver, as well as a matte black color.
② The second feature is the button screen: The screen button has been redesigned and developed to become more responsive, fast and customizable with the enhanced touch feature that works with the new "vibration" tablet engine, which opened its own API. That is, any developer can adjust the vibrations.
③ The third feature is water resistant: Apple has added protection against water and dust with a protection standard of IP67
Fourth feature camera: This is the biggest change in the iPhone. In terms of size, the camera remained 12 mega, as in the iPhone 6s, but with improving the exposure three times and improving the aperture to become f / 1.8 "This means more light images" and 6 internal lenses.
The flash has become quadrant and gives 50% more luminance than the current flash in the 6s, and has added new light sensors. Apple has also added a special image processor
Apple talked about a new technology or system called IPS, and it analyzes images to improve it, and it performs 100 billion operations in a period of 25 milliseconds. The new image sensor is 60% faster and 30% higher than its predecessors.
Apple added the optical stabilization feature in live images as well, as well as allowed modification and improvement to them. IOS 10 system with iPhone 7 will allow capturing RAW images. The front camera has been improved to 7 mega.
As for the iPhone 7 Plus, it has two 12-megapixel cameras, not one.
The camera includes all the advantages of its sister in the iPhone 7, and in addition to that, exclusive new features, as the two lenses come with a wide angle and the other with Telephoto technology, which every professional photographer knows.
The camera includes an unprecedented feature for Apple, which is the possibility of 2x optical zoom, and for those who do not know the optical zoom does not lead to any damage to the quality of the images. Apple has added a button for this zoom in the Imaging program. The traditional zoom is up to 10 times.
Another feature in the camera is that it recognizes people and thus focuses on them and defocuses on the background, depending on the ISP technology and its aforementioned processor. This will make it appear who you want to photograph much better.
⑤ Fifth feature: The screen (yes, all of the above was the fourth feature), as Apple made the iPhone screen 25% brighter and better in color display and works with cinema quality standards.
After this feature, the director of the design department at Instagram went up to review the camera and filters on the photos.
⑥ The sixth featureThe sound, in which Apple announced that the iPhone 7 has two speakers on the edges at the top and bottom, and this makes the resulting sound "stereoscopic" and its weakening.
⑦ Advantage Seven: Headphones, Apple announced that there are 900 million Apple cable accessories in the world, so it decided to support them by canceling the 3.5 port and introducing a headphone that works with the Lightning port, and Apple added an adapter to the traditional port.
And to talk about canceling the port, Apple stated that it decided this matter for three reasons. The first reason Before talking about the first reason Phil Schiller showed a picture from 100 years of a telecom company employee with wires in front of her traditional audio port.
Phil mentioned that the first reason is that the audio cable can work from the charging port, so why should we put two ports that do the same job. The second point is to provide a place to introduce new technologies in instead of preserving an outdated one. The third reason is to develop sound technology and try it out in a new way.
Phil Schiller commented that abolishing the traditional outlet takes courage to do so, and Apple has that courage to make this decision.
⑧The eighth feature: The wireless after we saw that Apple considered the headphone output an invention that has become primitive in our time and that space must be provided for other more important things in the iPhone. The benefit Apple, what if I wanted to charge the phone and use the headset together ?!
Therefore, this new product is a tacit admission from Apple of the futility of the solution that it provided and presented a new wireless headset bearing the name of AirPods, which bears the design of the traditional EarPods, but without any wire, and adds new technology in it, as the headset carries a new processor named W1 to provide the best wireless connection to the iPhone.
The headset also carries several sensors, including it to recognize which one of the two headphones is used, and the watch is sensitive to touch so that the touch has an important function to control the headset such as answering calls, operating Siri and controlling the volume.
The headset works 5 hours per charge and 24 hours if the headphone box is available, which is already a charger for the headphones and stores energy in it for use outside the home, and also supports fast charging where 15 minutes of charging provides 3 working hours per hour, and Apple also provided new models of its Beats headphone Same technology but with Beats design, headphone price is $ 159.
⑨ The Ninth Advantage: Apple Pay, Tim said that it has received an update to add new countries, including Japan, as transportation in Japan will support this feature next month.
The tenth featurePerformance: Performance, and finally Apple talked about performance, as Tim mentioned that the new processor is called A10 Fusion, and it includes 4 cores, including two that achieve 40% higher performance than the A9 processor on the iPhone 6s and double the performance of the A8 on the iPhone 6. The other two processors are responsible for monitoring performance and need The device is energy and thus they can work with 20% energy. Thus, Apple ensures that the processors only work as needed. This makes the iPhone 7 120 times faster compared to the first iPhone.
Speaking of the GPU graphics engine, it has become 50% faster than the A9 and 3 times the speed of the A8, but compared to the first iPhone it is 240 times faster.
And Apple explained that the new A10 processor with these capabilities becomes the most powerful processor in any smartphone in the world
Of course, we cannot conclude the conversation without mentioning the battery, as Apple announced that the iPhone 7 offers two hours higher performance for calls than the 6s, while the iPhone 7 Plus offers an hourly higher performance than the 6s Plus.
Going to capacities and prices, Apple has announced the next
IPhone 7, 32 GB, at $ 649
IPhone 7, 128 GB, at $ 749
IPhone 7, 256 GB, at $ 849
Black color only with available in 128 GB and 256 GB capacities
• iPhone 7 Plus 32 GB at a price of $ 769
• iPhone 7 Plus 128 GB at a price of $ 869
• iPhone 7 Plus 256 GB at a price of $ 969
Apple announced that the iPhone will be available in 28 countries, including the UAE, "good news."
And next month, it will be available in a batch of new countries, including Kuwait, Saudi Arabia and Qatar.
As for iOS 10, it will be released next Tuesday, September 13th
As for the headset, it will be available at the end of next month
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