I read many articles accusing Apple at the end of its conference to announce the iPhone 7 of not being able to innovate and innovate, and some went to have mercy on the days of Steve Jobs and how Apple was in his reign, and it is thought that Apple has not presented a new dimension. This article answers this question specifically, "Where is the innovation in the iPhone 7?" Which was presented in an article “IPhone 7 ... When innovation and creativity are absent from AppleWritten by Muhannad Daoud in the Arab Gate.

Is it really with the iPhone 7, innovation and creativity absent from Apple?

This quote promoted by Apple "Try not to be the successful man, but be the man with values" in its famous advertising campaign "Think differently" tells us how Apple works. Apple does not work on success but on value.

My dear brother neglected the values, and looked at success, judged the iPhone 7 as a tool and left the most important thing that was presented with the iPhone 7. It is not logical for a company to create a new device, so you look at the pause button and say where is the creativity in this button? The device should be looked at as a whole. And Apple's innovation was not at all in Hardware, but rather the integration and harmony of Hardware with Software.

Yeah; Apple's creativity from the beginning was not in hardware at all, but in this harmony, ease, flexibility and simplicity between hardware and software. When Apple introduced the iPhone 7, I did not look at the phone as a piece of metal. Rather, I looked at it while it was working with the latest innovation from Apple, "iOS 10", which is creativity by its meaning, and with the iPhone 7, this creativity increases and flourishes.

What is the benefit of Android phones that outperform the iPhone in hardware dozens of times, and between it and the Android system, an enmity that fights some for a little memory, there is a permanent conflict between the hardware of Android phones and the operating system, the more companies increase the efficiency of the device and add more memory and battery and make the processor The faster the operating system competes with it and the faster it consumes these resources.

There is no room for us to talk about other things like information safety, concern for the environment, health, education and people with special needs. My dear brother, I left the whole system and focused on something simple. You left more than half of the Apple conference in which you announced unprecedented things, as it might have been boring for you, and focused on what is new in the iPhone 7 and whether you will make the Apple iPhone 7 fly and rub your back, to be satisfied!

No, my dear brother, we are users of Apple devices, we enjoy the quality of this system, we enjoy the safe operating system, and we know that even the FBI will not be able to penetrate our devices, we enjoy Apple security updates that we can download immediately without waiting for months, and we enjoy that our old devices are equal to the new and most of us get The latest updates, we enjoy that the value of our devices is not affected much by the factor of time, we enjoy the luxury, and we enjoy the quality of everything Apple offers from customer service to the smallest button in the device.

Is this not creativity?

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More directly

Here is the answer to your question, "Where is the innovation in the iPhone 7?", The innovation in the iPhone 7 that it is the best device that works with iOS 10, and it is the fastest device in the mobile phone market, and that will remain for a while since the tests so far announce the superiority of the iPhone previous On the latest devices, let alone the speed of iPhone 7. Innovation in everything that iOS 10 brings us, including safety, ease, simplicity, and the best applications that work smoothly and beautifully with this system. The innovation is that Apple maintains and develops this system in steady and confident steps, and that it maintains values, not success.


In the end: I would like to remind you that the first iPhone, which changed the world as we used to know it to a new world, had no innovation or creativity except for the operating system that integrated the technologies that were present in several separate phones.

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Whoever believes that Apple is a company that makes phones and expects Apple to provide him with the best innovations in the world of phones, his belief that this is a mistake, Apple is a software and services company that offers you the best experience in the world of technology by integrating hardware with programming. Which is why it's the biggest tech company right now, and when it gives up on this and we see that it cares about the hardware at the expense of full experience, it will start to collapse like others.

Do you agree that Apple missed innovation and creativity?

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