There are reports that the demand for the iPhone 8 has become less, and with the low sales rates of the iPhone 8 in this period since its launch compared to previous iPhone devices that were launched in a similar period, this led to a drop in Apple's stock by about $ 4 a day, or 2.5. %.

Many analysts and investors also questioned Apple's strategy, which led to the interference of this phone with the new iPhone X, which greatly affected iPhone 8 sales.

The CEO of Rogers Communication, the largest mobile network in Canada, said that the desire to order the iPhone 8 and iPhone 8 Plus, which began selling last September, has decreased, and this may be evidence of weak sales of the iPhone 8 before November 3 when the iPhone launched. IPhone X.

In a study presented by Localytics on more than 70 million iPhones, in order to determine the percentage of iPhone 8 devices used in the past month, and to compare them with previous iPhones, which were also launched one month ago. The study was applied to the devices used only and the percentages were applied to them, as it is difficult to conduct the study on all devices that have been sold and have not been used yet. The study showed that the demand for a standard iPhone 8 or that the usage rates are somewhat close compared to previous iPhones used in the same period, and we must take into account that the pre-booking of the iPhone X has started, which has already affected the sales of the iPhone. - iPhone 8.

Localytics data for three previous iPhones that were launched one month ago compared to iPhone 8 came as follows:

IPhone 6 (5.8%) and iPhone 6 Plus (1.2%) combined together, 7.0%

IPhone 6s S (3.4%) and iPhone 6s Plus 0.9%, together with a total of 4.3%

IPhone 7 (3.6%) and iPhone 7 Plus (1.5%) combined together, 5.1%

As for the iPhone 8, the results were as follows:

IPhone 8 got 1.0% of usage after the first week

◉ iPhone 8 Plus - 1.4%

◉ The total iPhone usage was 2.4%

 

The interesting point here is that iPhone 8 Plus was 1.4% almost equal with iPhone 7 Plus 1.5%, ahead of iPhone 6 Plus 1.2% and iPhone 6s Plus 0.9%.

 

It seems that the demand for the iPhone 8 is fairly consistent in the first month with previous iPhones launched in the same period. We must take into account that the iPhone 8 is in a confrontation with the iPhone X, which will inevitably affect the volume of demand for it.


Apple says that pre-orders for the iPhone X are beyond expectations

The pre-orders of the iPhone X began yesterday, as Apple achieved massive sales in a few minutes. These orders will be shipped within five or six weeks and are estimated to be delivered on December XNUMXst.

And Apple issued a statement saying that customer orders were outside expectations, and Apple said in this statement:

 We are happy to receive requests for iPhone X (the smart phone of the future), and we can see from initial indications that customers' requests exceeded expectations. We are doing our best to put this revolutionary new phone in the hands of every customer as quickly as possible, and we will continue to receive orders online, and the iPhone X will be available in Apple retail stores on Friday, November 3 from eight in the morning, as well as with our partners and retail partners all over the world.

Brian White, an analyst specializing in a statement obtained by MacRumors, said that "the demands on the iPhone X are close to the requests that Apple obtained upon the launch of the iPhone 6 Plus."

"An estimate of Apple's current charging times of five to six weeks is a sign that demand for the iPhone X is exceeding investor expectations," said Gene Munster, a longtime Apple analyst.

Munster Gene created a graph showing changes in estimating charging times for iPhone X during the early hours.

And it was reported earlier that what slows the production of the iPhone X is the assembly of the TrueDepth camera as well as the sensors for the Face ID fingerprint system. For these reasons, analysts said that there will be a severe shortage of supply until next year, and there are expectations that there are only 2 or 3 million devices available at launch.

It is worth noting that Apple has stopped announcing sales results for the first week since last year, as demand exceeds the existing quantities, and the company is no longer a barometer for investors and customers.

As for those who missed pre-orders, they may be fortunate enough to get the iPhone X from Apple stores on November 3. So it is advised to go to the stores early so we are likely to see long lines several days before that day.

Were you expecting that iPhone 8 sales will not be greatly affected by the launch of the iPhone X at a later time? Did you pre-order the iPhone X and when will it arrive?

Source:

forbes|macrumors

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