The soul does not tend to what it has drawn ... and asks for something other than what it knew ... and imagines it in the new as a kind of want ... and if it does not find its goal, it encounters another new.

Thus, with the launch of a new phone every year, and its specifications surpass the specifications of the previous device. Then the necks fill up, and hearts turn and long to possess this new. And the search and perusal begins, and you look at the old phone and the mouthpiece says when the new takes your place? From here start groans and complaints from the old phone, it is heavy, lingering, the whole system is problems, I am afraid to lose my patience and hit it in the wall, the phone gets stuck, and the arguments and justifications begin, all of which are introductions to get rid of the poor phone, which is what you endure until a while. Then it was decided to sell it at the earliest moment! This is if your phone is lucky. And if he does not join him, he will definitely face a bad fate. Either he falls from you to the ground and crashes, or you do not pay attention to him and you may leave him stolen or even lost.

This, in short, is what happens in ourselves if a new device is released. And you will be surprised if I tell you that a study has been carried out on that topic, because the topic is not a matter of merit saying or narrating words. The whole topic is related to the psyche and has an experimental study in the Department of Psychology at major international universities.

According to a study from the University of Michigan, America, this is a psychological issue, but rather a core of psychology, as you try yourself to justify buying a new device that is more sophisticated than before, and if only it is limited to that, that is, you only want to upgrade your old device, so this is nothing in it. No wonder, but it is surprising that the soul is trying to justify buying the new device at the expense of the old device.

The study came under the title “Don't be neglected however - that is, the old device - the availability of updates to a specific product increases the abnormal behavior towards appropriation,” it was published in October 2017 in the Journal of Shopping Research.

"When we lose or crash a phone, we ask insurance companies to somehow cover that damage, and we pay for services like," says assistant professor of psychology Josh Ackerman. AppleCare To cover these damages, and during that - that is, the warranty time - we find accidents are few, and the warranty period may end and the warranty does not go to it in the first place. During this study, we discovered something strange that when Apple or Samsung launches a new device, the incidents of breakage and loss of the phone increase!

Josh Ackerman says, “Our explanation for this was that when people wanted to upgrade their devices, they did not care about their devices that they had, but rather neglected it most of the time, and that they cause damage to these devices or lose them easily with the financial loss in that.” This is subconscious. .

He also says, “Many people have a very strong desire to provide justifications for obtaining the new product even if they have good devices and work efficiently, and this seems very clear when a new phone is issued, especially when it is attractive and has wonderful capabilities, then they look for tricks and try to convince themselves to obtain The new device.

Then they start talking to themselves, “I'm bored with this phone, it doesn't work as well as before. Then they do not care about their phones and leave it in the car or even drop it on the ground and it crack or damage, then they find a convincing reason to buy a new one.

It is strange if you ask people, are you vulnerable to this kind of psychological state? They categorically denied it, and if we asked them about their opinion of those who do such actions, they said that this type of people is crazy and I do not do that at all.

So we have to look at ourselves honestly, have we caught up in such matters before? If the answer is yes, then this is good. Perhaps we feel that we have not acted properly towards our phones or old devices, and this of course has a bad effect on the soul. What if we changed these justifications to better justifications? What do you think if you donated it? Or even at least I sold it and traded in it. This will definitely have a good effect on the soul, and you will be satisfied with yourself a lot.

Now tell us if you think this study is true for you, or will you deny it as most people deny؟

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