“Why? Why is Apple always innovative? Year after year, it is more innovative than its competitors, even though it is just a computer company, just a computer company like other companies, it has the same experiences, the same skills, the same agencies, the same consulting and the same advertising, so why appears As if it had something different from the rest? Simon Sinek
Simon SinekHe is an American author of British origin, motivational lecturer and marketing consultant, who discovered a pattern of thinking followed by inspiring leaders, innovative inventors and pioneering companies such as "Apple", a pattern that changed his view of how things are going in this world, a pattern that is consistent with his successful followers unlike the rest of the people. ...
The idea of the golden circle
Simon Sinek explains why some organizations, leaders, or companies are more capable of inspiration than others?
What - what?
All people and companies know what they are doing.
How - How?
Some of them know how to do this, whether with different bidding, different pricing, or different specifications
Why - why?
But few of them know why he is doing what he is doing
And here when we talk about “Why”, we do not mean what they do is only for profit; This is an inevitable result, but here we are talking about what is their goal? What is their cause? What is their belief? Why are they present in the labor market?
Most of the competing companies adopt their thinking strategy from outside to inside the golden circle, unlike Apple, which relies on a path that starts from inside the golden circle to outside it.
Competitors think this way:
What:
We make great phones.
How:
It is beautifully designed and easy to use.
Why:
Do you want to buy one?
Apple thinks like this:
Why:
Apple believes it is challenging the status quo, and is thinking differently.
How:
Apple's way to challenge is to create products that are quality and aesthetically pleasing, easy to use and easy to learn.
What:
And this just so happens to be “Apple” making great phones. Would you like to buy one?
This different way of thinking makes you buy from “Apple” and not others. Apple always starts with “why”, not “what”. People don’t buy “what.” You don’t buy great phones because they’re just great. They buy “why” you do what you do With it, people want to believe what you believe and be part of this message.
People don't buy what it does, but buy why it does what it does
The goal should not be to do business with everyone who needs what you have, but rather to do business with people who believe in what you believe in. If you do not know why you do what you do, then how do you want to be inspiring and make others believe in what you do. And this is what Apple does with us. The reason for our love for its products is not only to buy them and show them off, but because we love what you do. We love the message, service and creativity that you provide to us. It knows why it issued this product in this way, or these specifications, or With this method of use, but others do not know that.
For these reasons, "Apple" is superior to other competitors, and this is the magic "Apple" recipe.
To follow Simon Sinc's idea of the golden circle:
The author of the article: M. Suleiman Al-Mashmoom - Kuwait
Thanks, but more explanation please, because I did not understand anything related to the idea of the golden circle.
Golden circle
Can I buy the battery only from the Apple store? I have to bring the iPhone with me to the store
I see that the majority of opinions are negative, meaning that you have not benefited from this wonderful article.
If you look back at the article, you will find that it is a lesson for us on how to develop ourselves, move forward with our ideas and goals, and succeed in developing our future projects.
Your words are correct, my brother, young man But only for individuals to develop themselves, but as a user I buy from companies something that benefits me and is most of my requirements and needs available 🙂✨
Apple believes in its idea and always implements it and has a principle unlike other companies and has many reasons to bring out this product unlike other companies.
Apple now relies on these ideas and principles to market its products because despite the problems in the hardware and system that it suffers from, it is progressing and earning more dollars because the user believes that Apple will not leave him and that it is certain that all this is an occasional case and Apple will return as we promised it 👍👍
In time, Tim Cook Apple profits tremendous
So far Tim Cook is a successful CEO 10/10
Apple last 6 months sold 132 million
😳😂
Something crazy to be honest
The publisher of the article, we notice the great bias of Apple, and it came to you that you even deny some of the company's mistakes and failures ..
Even some of the things that Apple imitated or stolen from others considered them patents for Apple.
As such, you are ready to work with Apple if I open the door for you.
This is what I notice in most of the articles synchronized with intent bias for Apple ..😳
The article is taken from a foreign writer and is clear at the beginning of the article, and I put a video for it at the end of the article, and the writer wrote his opinion at the end of the article ... My brother, please do not read the article carefully 🤔🤔
Are you sure you read the article carefully and with complete understanding, or did you start immediately after the title on the comments button ??
My brother Mourad
Happy brother
The article has a lot of frivolity and praise, and for Apple, it thinks in a very secret way that does not spread to the public, probabilities and theories.
I have looked at this type of practical scheme, but whoever notices that there is another measure, which is Apple surfing, and any company that is based on the contribution in order to rearrange its business must take a risk in some of the pillars of its plans because the problem is the weakness of the dazzling factor, and this is what causes the shareholders to complain and the circulation of the media Recently, news was reported that experts expecting the death of the iPhone X and Apple may stop the design or stop the production process for the current iPhone X, and I responded to this news and said that the stock market determines the validity of this news. Something about artificial intelligence or something terrible, and you are forced to publish plans through experts to increase confidence in investors, and iPhone X will continue because of the weakness of competitors, and now companies are waiting for Apple to determine the market because why and how is this if Apple were following this approach, it would not take a risk in the price of iPhone X because people complained if where. To study what people have in their pocket of money to buy iPhone X Apple here, I decided to dive into temporarily to arrange papers because the development department is the one who determines everything, marketing, production, etc. And God knows
Honesty Apple is not innovative
All its features that we see are available before it in other phones
But Apple has strong marketing, so that if it appears a feature, even a simple one, they call it a revolutionary feature.
Nor year after year, we do not see innovations
I caught the iPhone 4 years ago, and the iPhone today, there are no differences, or rather innovations.
On the other hand, grab an Android phone 4 years ago and an Android phone after 4 years "without specifying the manufacturer." Come see the big difference, whether in the software or hardware.
I remind you, if I downloaded a new Apple phone this year, with two SIM cards, it would be called a revolutionary mobile 😂😂
It is true, my brother Abu Faris, I agree with you 😄
Tim Cook does not know innovation or creativity and never gets tired on the subject, things last with him Lin getting old, like the shape of the iPhone, from the iPhone 6, which is the same shape Yadoub separates them
And if a cell phone comes with two slices, then the truth is that it is revolutionary for us because we are tired and we are asking Apple for two SIMs instead of the one that comes with you, and you have two mobile phones and your data is dispersed between them, but because your iPhone can only accommodate a single chip
Thank you to the author of the article, the noble brother Suleiman
And thanks to Yvonne Islam, who welcomes the articles of the distinguished guests
The day before yesterday, I caught several old iPhones. I looked at them well while I contemplated the new iPhones next to them, turned them over with my hand and contemplated their differences well.
The old iPhones were in the era of Steve Jobs
And the new era of Tim, of course
I asked myself why old iPhones are of better quality? Still the best? And it's still hit like the best phones? Although the new iPhones exceeded them in stages ?!
Why are the old systems proverbial? Many wish her return? Although it does not contain half the advantages that we have now in the new systems ?!
Although the old iPhones and their old systems are now really "old" and do not contain the advantages as now, the leadership remains for them and remains the best example of Apple's ingenuity and has a large share of memory! Although it is no longer very sophisticated!
I think that the era of thinking from within the golden circle existed in the era of Steve Jobs, alone he was captivating his users even though he liked complexity and restriction.
Apple during Steve’s era had its own distinction, uniqueness, and a special creative world unlike him in another company. In Steve’s era, you would see queues and campers on the sidewalk for only several days to buy any product issued from Apple. Despite the complexity and strict restriction that was severe in his era, most of the users were completely satisfied, and even consider that this is what Apple's own, and that others do not understand Apple's wonderful policy!
Now, the matter is different despite the availability of most of the advantages and high capabilities! Tim is not like Steve, and thanks to this article I have made sure that Tim thinks like any other company, the important thing is to sell his product and with safety, the important thing is how he makes more money
Apple's new policy is draining its customers more than it gives them, there is a neglect of the user on the part of Tim Cook and Apple in his era, as most of us feel the connection between him and his phone as it was in the era of Steve, there is something missing from Tim I do not know how to formulate it or explain it clearly, but it was there With Steve. With Steve, there was a lack of some features and a refusal to fulfill some of the users' requests, such as a large screen request like the rest of the phones, or as a simple request such as providing a smart pen for Apple, and despite Steve's abstention and mockery of some requests or disclosing his complete abstention to meet something "like the pen, for example, he used to say God created 10 fingers, and it is better than the pen. ”However, satisfaction and contentment on the part of the users prevailed for the most part.
But with Tim, most of the requests became available, and there was no satisfaction from the users, because there was little complaining and dissatisfaction.
Therefore, I see that any praise, reverence or admiration for Apple should be attributed to Apple in the era of Steve, the age of Steve is the whole golden circle from beginning to end, it is the age of creativity, innovation and excellence, but now the matter is badly different. Therefore, your beautiful article and the opinion of the lecturer Simon is correct and correct only if it is directed to explain the magnificence and creativity of Apple in the era of Steve only.
Thank you again, dear brother
I enjoyed reading your article a lot
I hope to read more for you
Nice, my sister Nour, and I completely agree with you that Apple is no longer the previous Apple that we used to admire, Apple inspired Steve Jobs. As for what is the difference between Jobs and Cook and why the situation has changed, I can answer your question with an assurance that the old devices that were issued in the era of Jobs were wonderful and pioneering In its time and in that technical era, it is natural to admire it, but the difference between the two men, which led to the decline of Apple now and complained by many of it, lies in my opinion in the following points:
Modularity: Stereotyping and lack of development prevailed in the current era of Cook's era, whether at the level of design, which many became weary of after it was repeated for four consecutive years, or at the level of hardware and system features, and this was not happening during the era of Jobs, which was characterized by rapid change and development as I mentioned.
- Greed: The policy of greed prevailed in the current era of Cook, whether in terms of exaggeration of prices that are accompanied by modesty of features and changes, selling separate accessories such as headphone connection and fast charger with exaggeration of their prices as well and reducing the size of storage with devices to two sizes only instead of three to push the user to buy the largest volume above his need and the highest price, and thus More profits for the company and the inclusion of the iPhone Plus with features higher than the regular iPhone, such as the two rear cameras, to push the user to prefer him and buy it at a higher price, thus achieving greater profits for the company, and everything I mentioned did not happen during the era of Jobs.
Quality: In the era of Jobs, quality was better and higher, whether in terms of hardware, its strength, its luxury, its durability, or in terms of the system, its stability and stability, and if you reviewed the previous iPhones, you would find them more luxurious, durability and quality than the iPhone 6 and its following, which came at a lower level in terms of beauty and luxury, in terms of quality and more vulnerable To breakage, which has also increased strongly with the current iPhone 8 and x
As for the system, it is undoubtedly that in the era of Jobs it was better, more stable and stable, and we did not know the problems of updates and slowing down of phones and other scandals that we now live in from time to time, even if the advantages of the system were less at that time, but at that time this was the technical ceiling and the development that was reached It was a great system and thank you for your nice and helpful comment 🌹
It is absolutely true, my brother Majid👏🏻👏🏻
I explained what I wanted to explain completely in just four differences, which are really what Tim misses completely.
Thank you very much 👍🏻🌹
I want the iPhone up to $ 2000, and some day will buy it
With Tim Cook will arrive, do not rule out
The seller knows the price, the buyer knows the value .. !!
Wonderful article
And great information 👍
Well done, iPhone Islam, a wonderful article. I am a user of Samsung phones so far, but I was wondering how Apple succeeds despite the high prices of their products and I love you because you know why you launch such a professional application. You are like Apple. Creative. I hope you are always creative.
Honorable brothers iPhone Islam Where is my comment not published ??
Wonderful and convincing because it is scientific and it mimics the mind, and we really love it because of the message it provides and never, and actually Apple knows what is the basis for settling and the article is an artist who does not * fall * and any words in mints like the second sites, I salute you and my respect for everyone from the site and the followers
This is the key to success for every manager of a company that has a product and wants to compete with it in the market. You must realize what you want from this product, not for profit and for the spread
Excellent article explaining how companies invest in psychology in building their philosophy and marketing their products.
Frankly, we have benefited from the article tremendous benefit, and those like me describe me
Why did Apple slow down the iPhone ??
How did Apple slow down iPhone ??
Why Apple benefited from slowing down the iPhone ??
Why doesn't Apple provide original iPhone parts at its authorized dealers, such as screen, battery, etc. ??
It is true, I agree with you, brother Abu Karim, questions are really embarrassing for Apple, which do not really reflect its way of thinking, and it is not what this researcher said about his nonsense, but styling words as a praise agent is easy
Theorizing words from the researcher to praise Apple and further promote it and thus more and more profits, it is known that there are many researchers and study centers in the West that pay for it and publish research for you that makes your company the inspiring creative extraordinary company even if your company sells matches (matches) !! This researcher may be one of them, and we cannot be sure of that, but we can confirm that neither he nor anyone else has any evidence for what he said that Apple uses this method of thinking. Thinking is something hidden for any person or company, and we can only know it through decisions, procedures and actions that it takes and the policy that And if we look at Apple, it takes the same decisions and actions of other companies in terms of trying to develop its devices, sell more of them, and achieve more profits, even if Apple is lagging behind others in the subject of development in recent years, whether at the level of design that has become repeated four years in a row or at the system level ... And Apple is currently alone in its policy of greed and exaggeration of prices it is currently pursuing, such as selling mobile accessories separately to achieve more huge profits !!
So, after what I mentioned above, which many users agree with me, from where did the researcher, may God protect him, infer that Apple is pursuing this creative, inspiring way of thinking ??! Or is it just propaganda and theoretical philosophy to make money and deceive people !!? Any person or company that produces something can say that we do this not just for profit, but because we want to develop from the current situation in such-and-such, even if he does exactly what others do, but it is worse than them in several matters !!
On the one hand, on the one hand, on the other hand, where is the creativity, inspiration and innovation that the researcher talked about? Is it in the OLED screens that Apple devices only knew in the current iPhone, several years behind its competitors, or is it in the fast and wireless charging feature that only came in the current iPhone and lagged many Years behind its competitors as well, or is it in the dual-chip feature, which Apple devices have not known yet, despite its introduction several years ago by competitors, or is it in the iPhone camera, which is still less than its competitors, and the expensive iPhone X price did not make it the best camera in smartphones !!
Many important matters that Apple lagged behind. What innovation and inspiration have we talked to, veteran researcher !!
Apple has a fingerprint button as well as competitors Apple has waterproof devices as well as competitors Apple has a smart watch as well as competitors Apple has the feature to unlock the phone by face as well as competitors, albeit in a different manner, but it performs the same purpose Apple has tablets as well as competitors and measured on that all the company's products but The competitors have surpassed Apple in most of the specifications in the devices, and Apple remains only its only point of strength at present, which is the system .. So about what inspiration and innovation do you talk and philosophize, O charlatan researcher !! Find another way to fame or gain other than this nonsense that you are uttering, so people are no longer stupid to be able to pass your empty words on them !!
Sorry for so long and thank you 🌹
I liked your words more than the article above
The article does not concern me nor does it mean any follower here
As usual, Yvonne Islam, at this time every year, has very boring articles
A period when there is no product or nothing to talk about
They translated this nonsense
I talk to you while I use one of the company's devices
Waiting for note 9😍😍
Thank you, brother Ramadan, the Note 9 is expected to be a wonderful device 👍
This is your analytical article in it from the truth, but do not look at the reality of development made by competitors, where is its impact on people except that it is a development of adornment, and we must acknowledge Apple. You do not need experts to market it to convince me and convince you of its strength, but rather to persuade investors and she says to them be patient and do not rush to judge us, we are looking because the investor One of the most prominent conditions for the investor’s survival is that profits do not fall to less than 100%, profits must reach 200%, and you know that the profits that investors make in the world now are 15%, which makes investors patient with Apple, which has properly preserved A very high level in light of this global austerity on spending
It is not true, my brother Arkan, but Apple needs to convince me and convince you as users before anyone else. Customers, reputation and sales are the real capital of any company. And to maintain the success, which will not be except by preserving its customers and their continued purchase of its products. As for the profits of 100 and
200% is distributed annually, as it is a very large percentage that neither Apple nor other investment companies give. Profits usually range between 2% to 20% at most, and very rarely reach this percentage. Thank you.
I didn't understand anything
Thank you 😅
But my brothers, Apple's policy has started a very frightening policy
And what confirms my words is one of your previous articles 😟😟😟😠
People don't buy what you do, they buy why you do what you do
People do not know until you say why you do it. Barrage depends on a policy. You need this and you did not know about it, and we offer it to you and you say yes, I need this thing very much and I cannot live without it
Apple and do not know what Apple 😍
Really, the golden ring
Great article Thank you