Both are great, but which one is the best at managing Apple? Is it the genius Steve Jobs who excelled in transforming ideas into new products? Umm Tim Cook, director of operations and the right arm, who worked on a plan to save Apple, as he closed Apple factories all over the world and was satisfied with importing the components of his devices from the best company, contenting himself with a profit margin that brought him to the top of the pyramid. Both bosses have their own ideologies for product innovation, marketing strategy and customer satisfaction. And if you are a good Apple follower, you definitely know many stories about these two geniuses and their respective strengths and weaknesses. But which of them helped Apple so much to succeed?
There is no doubt that when the two men worked together they managed to transform Apple into a giant, refined and weighed company. Despite this progress, many critics predicted the death of Apple and the end of its legend with the death of Steve Jobs in 2011, especially after the handover of Apple's leadership to Tim Cook. In fact, this criticism and these fears of the collapse of Apple are still reverberating to this day, despite the fact that Apple is one of the most powerful and profitable companies in the world.
But we do see Apple fans looking back at the past with pink eyes, and saying, Where is the giant Jobs? If he was alive, this problem would not have occurred, nor that crisis. There is no doubt that Jobs is tech savvy, but was his time Apple's best time compared to Tim Cook? The following is an evaluation of Apple's management executives at several points.
The first round: Apple's financial performance
In 1996, Apple's maximum market value was $ 3 billion. When Steve Jobs left the CEO position after 15 years, in 2011, the market value of Apple was $ 347 billion. This represents a staggering increase, nearly 116 times the market value. At the same time, Cook took over the $ 347 billion company in 2011. Under his wise management, Apple had a market cap of $ 922 billion last month. It could reach a trillion dollars this year if it increased only 2.7.
However, the circumstances that prevailed during Apple's tenure as CEO are different for both presidents. Jobs deserves all the credit, for he is one of the foundations of Apple's arrival as it is. Under Tim Cook, Apple jumped to become the most valuable company in the world, and even desperate to constantly defend this title. Also, a company with a value of 1 billion and increasing 4 billion, meaning it becomes 5 billion, this makes it 5 times its size, while a company with a value of 100 billion if it increases another 100, this means only doubling. Small and medium businesses can grow by huge numbers, but large companies cannot. Imagine that Apple is worth 347 billion and count 116 times, then that means 40 trillion dollars, and the national product of each of America and the continent of Europe, and with them Japan.
The second round: Apple's troubles
Who ran Apple with the fewest problems? Neither president has faced major scandals such as what happened to Microsoft in the antitrust or the data leak scandal on Facebook, and the explosion of Samsung devices, which everyone knows near and far. But the matter is not without major problems that both presidents fell into, not amounting to scandals.
As for Jobs, his involvement in the stock dating problem, the iPhone 4 prototype problem, what is known as the Antennagate problem and the network disconnection when holding the phone in a certain way, you can review this the article Concerns about working conditions with Foxconn, as well as app store censorship.
For Cook, the problems included the launch of disastrous Apple Maps, the FBI and privacy crisis, the curvature of the iPhone 6, allegations of tax evasion, and most recently the issue of reducing the performance of the iPhone due to the battery.
Looking at these problems, it turns out that Tim Cook has the least of them. For example, Apple's insistence on maintaining user privacy in the face of the FBI has put Apple in a good position over time. Even Tim Cook has justified the downgrade as a clever trick to keep a stable battery and phone performance for the longest possible period of time.
The third round: Apple's social relationships
Recently, we have seen an upsurge in various media outlets talking about Apple's relationship with the environment. This is because it is the most valuable company in the world, and it must contribute in one way or another to environmental issues. In the era of Steve Jobs, we didn't hear about notable philanthropy, or environmental issues, or even human rights.
In the era of Tim Cook, on many issues related to privacy, he talked about restricting immigration to seven Muslim-majority countries. He also worked to make Apple rely on solar energy 100% to preserve the environment, as well as Apple in the Cook era cared for people with disabilities.
In short, the cook works under the slogan “Make the Earth a better place,” and that's pretty cool.
Fourth round: Apple ads
Apple, led by Cook, offers great periodic ads. He also did smart marketing campaigns. The principle of "think differently" was very clear even in Apple's advertisements for any of its products, past and present. The "Get a Mac" campaign is still remembered by many, even a decade later. And the campaign "iPod and iTunes" in which Apple provided a dance shadow over the music and a very simple background. And the massive "Apple Switch" or "Convert to Apple" campaign. Apple's ad campaigns are still featured and produce highly polished marketing.
Looking at the ads, we can say that Jobs' ads were the most popular, popular and controversial ones. As for Tim's ads, they focused on professionalism, so none of them stuck in their minds.
The fifth round: industrialization hurdles and costs
Apple almost went bankrupt before Steve Jobs returned to it. But things were not good even after the return of Jobs, despite his genius, the company was suffering from financial chaos, and out of control costs, including reasons due to manufacturing. And everything about the company's business model seemed to be wrong until Cook came, in the position of the scope of operations and at that time, he suggested to Jobs to close Apple's factories and contract with the best manufacturers of hardware components, and he settled with a profit margin from them, which had a positive impact on the great development that we see today.
In the era of Tim Cook, the problems are almost summarized in this matter in the fact that the demand is greater than the capacity of the factories, which is a problem indeed, but it is hoped by all the owners of companies.
Sixth round: new products
Apple continues to introduce new products under the leadership of Tim Cook, as he made a major change in the shape of the iPhone and its components, beginning with the X. As well as bold steps that have been taken, such as removing the buttons. Soon the Apple Watch, the first new flagship line invented under Cook's leadership, became the most popular watch in the world. AirPods, Apple Pencil and HomePod were also introduced. And other products.
As for Jobs’s tenure, over a period of 15 years, the iMac G3 was introduced in 1998 and later the iMac G4, and so was the iBook, the MacBook Air. As well as iPod, iTunes Store, iPhone, App Store, and finally the iPad.
Under Cook's leadership, Apple maintains control over the quality of its products, releasing some great devices every now and then.
The seventh round: failed products
In this tour, you can review more than one article on the iPhone Islam site Here Or from Here Or from Here But the era of Tim Cook did not see Apple entering any field or product, and the company decided to stop it after that.
The Eighth Round: Apple's rivals
Who faced the toughest competition? When Steve Jobs returned to Apple in 1996, Microsoft was at its peak. Google also began to rise in the early 2000's. Today, the company faces greater challenges, and on top of those challenges is Samsung, especially in the field of smartphones.
Conclusion
It is difficult to separate and distinguish between Jobs and Cook, as each had a difficult task and serious challenges that required wise leadership. Jobs set the prototype that propelled Apple to this tangible development under Cook's leadership. Jobs is also a perfect leader of Apple when it was struggling to get back on top in the XNUMXs, and the result of this struggle, anxiety and exhaustion has made it the tech giant of this century. Cook is better in peacetime, and therefore his company is now more stable.
Steve Jobs: A genius who relied on product innovation; Innovation leads to impressive things, but sometimes it results in failed products. His method also depended on toppling the opposition and not paying attention to any secondary matters, such as the rights of workers, the environment, and others. His rule is: I will present something special to you, and if it fails, this is because you did not understand it and not because it is not special.
Tim CookUse a successful approach, which is to play on the products needed, present the product that people want, reduce shocks and strange matters, and avoid failure; He also took care of workers and employees and returned the system of donations that Jobs had stopped under the pretext of wasting Apple money. Its rule is to get the best profits with the least problems.
What do you think of Apple Presidents Tim Cook and Steve Jobs? Aside from the feelings that often decide the competition, which one you think is more successful at leading Apple? Let us know in the comments.
Sources:
| igeeksblog | cultfmac | forbes
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