Why are tech companies interested in benefits and products for children and students?

Observers of recent technical conferences see an increasing interest from companies in children and students. For example, Apple held a special conference for them and revealed advantages in the field of education and reductions in the price of the iPad for students - see Apple conferenceAs for Google, part of its previous I / O 2018 conference was dedicated to them, starting with making the child deal with Google Assistant in the language and method of request, not the matter; And the addition of features in the upcoming Android P that enables parents to control the children's use of devices and other advantages. Of course, we do not forget Amazon, which offers a series of products for children, the most recent of which is a version of its assistant, Dot, for children. What is the secret of this matter and why concern for young and children?

Important clarification

When any company takes a technical step or launch a product, it has many reasons, some of which are direct and clear, and others are within a long-term plan. Apple is the most famous company in applying this method, as it launches a feature now, for example, to be used later after two years in a product. So in this article we will guess the reasons behind this interest: That is, it is an analysis and an estimate of the reasons and not an announced news from the company. And the mentioned will be some of the most important reasons, not the only reason.

Attractive customer

Children are an easy and very special customer, and companies can convince him of some fun and advantages from making him acquire the product, so you find the laws of some countries, especially Scandinavians, criminalizing the launch of advertisements targeting young people. Although the child is not the one who makes the final purchase decision, and he is not the one who will pay the price of the product, at the same time they have a power factor. We are the parents, if we are told that such a product will improve our skills, we may buy it and we may postpone this decision and say, "Do we have time for this!" But if we know that the same product can improve the skills of children, then here it will be a decision most likely to buy. It is not surprising that if you go back to the statistics on holidays, you will find Apple devices at the top, and analyzes say that they were the favorite gift for children.

Future loyalty

The current conflict between Apple and Android has become so complex that the annual rates of corporate acquisitions almost do not move significantly, and the annual average of movement is usually 1-3%. Apple has customers, the majority of whom have constant loyalty with the company, and the same goes for Google. Statistics indicate that approximately 90% of customers remain with the same system, especially with Apple. So the magic solution is a brand new client. He is the child and the young student; Imagine a 6-year-old interacting with Apple devices. Do you expect that after 10 years of dealing with Apple and using it in various matters, he will suddenly decide to move to Google? And vice versa. Mostly we buy what we are used to, and you find someone who owns the iPhone and curses Apple, but when you ask him why you do not have Android, he says to you I do not feel comfortable with him. Imagine this happens with us when we, as the elderly, began to enter the world of smart devices, so what about the child who was brought up? It is total loyalty and absolute loyalty to you

Free lobby

The term lobby means pressure groups. And we published several times the sums and millions that companies are spending to form this lobby against the government. To understand how the lobby works, in short, it is that Amazon, for example, wants to expand the use of drones in delivery, but the US Department of Transportation and Transportation refuses. Here, Amazon appeals to certain companies and pays them millions of dollars to form a lobby. In short, what these groups are doing "officially and we have nothing to do with what is illegal" is to spread calls to influence the importance of aircraft delivery in order to form pressure on the "member of parliament" there. And because in the West there are "elections" for all positions, here the candidate will seek to exploit the popularity of the "Let there be drones" advantage and tell his voters that if he wins, he will force the government to accept this advantage. Consequently, the electors put pressure on the government, and a certain feature or command is supported. This is a very short cut of what is happening, but this is a very oversimplification. But what does it have to do with baby products.

Once again, children are our beloved ones. Imagine that we see Amazon, for example, provide several advantages for them, and we find our children develop thanks to what Amazon has provided. Here, subconsciously, we too will love this company that cares for our children. Imagine, for example, that you find an official who attacks the company we love and wants to punish it. What would our reaction be? Just like the lobby, which is to support the other who is not hostile to the company of our children. Free lobby and even a lobby you get paid from.

A societal responsibility

This is the only stated and explicit reason that companies say. It is known that every company is supposed to have a societal responsibility towards the people and citizens in the place in which it is located, and this matter even though it hides a lot of commercial matters and tax benefits, but actually it is an ethical duty for companies to do. This point, we do not need to talk long about it because companies are doing extensive publicity for themselves in this field, and you will not find an Apple conference that is devoid of minutes in which Apple brags about what it does for society, improving the lives of individuals, protecting the environment and other things that mean that this company cares about what is around it. Just look for the company name with the phrase CSR next to it.