Virtual reality technology VR as well as augmented AR is very popular in the entertainment aspect that Apple itself shows some games with it in its conferences. But if we look beyond gaming and entertainment applications, we find that there is an urgent need for each organization to spend some time thinking about how to exploit the AR library of augmented reality and use it widely in their businesses. Will this technology have a significant impact on the growth of the business sector in the near future? Or is it difficult to incorporate into business now?
When Apple launched the ARKit package for augmented reality, it did not receive a wide response and some tried it out of curiosity and played it many times on their fingers. And we mentioned in More than one article The future will be for that technology in which Apple invests billions. As this great focus and attention from companies on this technology and the work to develop it continuously, confirms that they aim beyond just using it in a game or an entertainment application. The interesting thing is that recently, the demand for this feature has increased by companies that are looking for new technological ways to reach and influence customers.
Companies flock to take advantage of augmented reality technology
Since Apple launched the ARKit package, some major companies such as IKEA for home furniture have immediately used it and have exploited it by creating their own applications. And recently it was used by Curry's London-based home electronics company. As consumers benefit from seeing their products in their homes before purchasing them, and thus there is constant communication and closeness between these companies and their customers. In this way, the old philosophy of retail is changed, as this environment became a place where the merchant and the consumer became allies through which people know their needs and meet their requirements. This is what made Apple offer it "retail" largely despite predictions that it will fail in this step. In fact, Apple has thus focused on the importance of the long-term relationship between it and customers.
By focusing companies on the direct relationship between them and customers, we find a company like STM that specializes in producing cases for computers, laptops, tablets and phones. It has launched an app that supports augmented reality on iOS and Android that allows users to actually experiment with bags and adjust them on their devices before purchasing them. Interestingly, the company claims that exploring products in this way increased sales by 30% online. This is especially difficult in retail, but it seems that electronics users love using technology for everything.
No problem with augmented reality technology
There are some industries, especially heavy ones, that it is difficult to offer pilot industrial units for customers to test. Therefore, Showpad provided facilities through applications that support augmented reality to allow heavy equipment experience, customization and fine tuning before its real arrival.
Thus, these services explore the work environment and what suits it, and a real understanding of problems and work to solve them before they happen.
Of course, the use of augmented reality will expand especially in medicine, education, communications and even air traffic control. It will become necessary for companies to integrate it in their dealings and build relationships with clients or between them and other companies. The market value of virtual and augmented reality is expected to reach approximately $ 142.4 billion by 2023, according to a report prepared by BCC Research.
Do you expect augmented reality technology to be widely used in business in the future? Will it be practical and useful? Let us know in the comments.
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It is still a cartoon-like technology and is useless until now. Just a bubble
Helpful in determining the qiblah
A beautiful technology and very important, especially for owners of large companies, but I expect that it has a few years before everyone can use it
A very wonderful article .. It reminded me of an old dialogue I had with some brothers about augmented reality technology :) Maybe it was with Brother Maher and Brother Majid, according to what I remember :). It is a wonderful technology and it will be more wonderful if it is used well in most commercial activities such as IKEA furniture and others .. I think that we will see it a lot in the near future in medicine, education, for example, and in various other fields. Until now I did not use the technology a lot, but rather I tried it the moment it was released several times, I am still waiting for the glasses for this technology from Apple specifically, I think it will give a more wonderful experience of the technology, and it will facilitate the experience of games, for example, where I can use both hands and the vision will be constant and not like seeing from the phone and it is It vibrates as I move around, and even in other fields like education, I think glasses will make experience in this area more practical as well.
Thank you, brother Mahmoud Sharaf
Thanks for this information
As for the augmented reality applications, beautiful, sweet and useful applications, but I use some augmented reality applications on my device. When I use it, my device gets too hot and drains the battery quickly from these applications. An application called fist 45. What is the reason for me? IPhone 6s🤔 happens like heck, not me