Apple has a long history of trying to fine-tune information about its products and culture. Apple issued notes warning its employees not to leak any information about the company. Indeed, Apple has arrested many employees over the time on charges of leaking sensitive information about the company, as many of them were punished by expulsion from the company. Despite these warnings, and those sanctions, Apple's secrets are still leaking to the public. So why do these products keep leaking?


Looking at Steve Jobs' tenure, we find that the leaks are almost non-existent. Except for the iPhone 4 leak, which is not really a leak, but rather an accidental act due to the circumstances of the accident. Where one of the engineers of Apple programs and applications named Gray Powell forgot the iPhone 4 at a bar in a public place after drinking a German beer in Redwood City, California, this is a novel, and in another novel, Gray claimed that his phone was stolen from him. This engineer was tasked with field testing the phone after he put it on the iPhone 3GS cover. Read more about this drama here.


Why increased leaks index after 2011?

After the death of Steve Jobs, Apple had sold 100 million iPhones, and since then Apple has sold nearly 1.2 billion iOS devices. Does this mean that the leaks have income to increase those sales? Says Michael Vogel One of the analysts in the matter of Apple: “It is likely that Apple deliberately caused these leaks in advance before announcing the new devices. How do you explain if 11 million devices were sold during the first three days of its launch?

Certainly, through the leaks, a sufficient idea was formed among customers and technology sites about the new devices. And remember, too, that Apple sold 7 million iPhones from the first original iPhones during the first year, and the devices were for sale on store shelves. In contrast, 11 million iPhone 6s were sold within the first three days of its launch. This huge disparity shows you that the more leaks, the more the product is sold, and vice versa, the greater the product and the greater the demand for it, the more leaks. You agree and disagree with this view.

One of Jobs's friends, Walt Mossberg, says Jobs was a radical "fanatic and violent" when it came to secrecy, and all tech bloggers knew this. But it seems that his colleagues did not share this thinking. You certainly saw how Phil Schiller disclosed with ease about the iPhone SE before it was announced, which would not have happened in the era of Jobs.


Is Apple still wary of the leaks?

Clint Potts (director of training at three Apple centers) believes that Apple remains very cautious about the issue of leaks. However, there are people who make a living trying to advertise the latest expected hardware features. Therefore, they closely monitor and search for gaps, and when they get something, even a very small one, such as only one picture, chart, or the like, they sell that information, and articles are published on hundreds of specialized websites. Analysts go out on television programs, talking about these expected devices and their features. Thus, this simple information generates a lot of money for many. Thus, this information and analysis about Apple devices is a free advertisement for them, and it is much better than spending huge money on those ads.


Leaks and stock price hikes

It is possible that this leaked information may contribute, in one way or another, to raising the company's shares and increasing the demand for it. This is what actually happened, as Apple shares hit a record high last Thursday, as soon as the date for the launch of the new devices is announced on September 12th. The share recorded more than $ 228. The great investor Warren Buffett last Thursday spoke to CNBC saying, “When the iPhone was launched at a price of $ 1000, it was greatly exaggerated, but now we see it with a lot of people. This means that many people do not care about the price as long as the product is strong and meets their needs and desires.

What do you think of the leaks before the launch of the new Apple devices? Do you support the idea that it is deliberate from Apple? Let us know in the comments.

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