Apple made acquisitions throughout the year quite quietly. We may have heard little about it or mentioned that news on the sidelines in our weekly article. In this article, we will mention the acquisitions that Apple made during this year. And what is the purpose behind these continuous operations to acquire any other company, especially the emerging company? Follow us
It is noticeable that Apple rarely confirms acquisitions. It is satisfied that it buys small technology companies from time to time, and does not disclose the purpose of that purchase or what plans Apple intends to undertake. This changed the details of the purchase process and its timing, all of which are often vague.
Buddybuild
Buddybuild, founded in 2015, has been providing tools for developing applications and sharing this with users so that they can experience and monitor application performance. On January 2, it was reported that Apple had already acquired that company and the Buddybuild team joined the engineering group for Xcode in Apple to provide tools for fully developing iOS and support the Xcode platform as the primary goal behind that process.
Silicon Valley Data Science
It was founded in 2013 and is headquartered in Mountain View, California. On January 19, it was reported that Apple had acquired SVDS, a consulting firm in the field of data science, strategy and analysis, especially advertising-related analytics. The company has provided analysis of major corporate data regarding expectations, operational efficiencies, customer relationships, and more.
It is noteworthy that it was not a complete acquisition, as the company said that it had hired a few dozen employees from that company, and the most important of them was the company's CEO.
Texture
Apple confirmed on March 12 that it had acquired Texture, the world-famous distributor of digital magazines. That enables you to access the best magazines in the world through a comprehensive catalog at a monthly price through its popular application Texture Through the subscription service for digital magazines. At the acquisition fair, Eddie Q of Apple said, "Apple is committed to good journalism and from reliable sources, as well as magazines that produce material that is attractive to users." The acquisition of Texture is one of Apple's largest acquisitions of 2018. Premium prices have been slashed to $ 10 a month and its Windows app has been shut down. The goal of that deal is expected to be Apple's continued focus on the news app, in which Apple is expected to launch its subscription service as early as spring 2019, based on the Texture platform.
Akonia Holographics
On August 29, Apple announced that it had acquired Akonia Holographics, a start-up focused on making lenses for augmented reality glasses. That company was founded in 2012 and has obtained around 200 patents for various technologies, most notably augmented reality glasses. That company raised at least $ 11.6 million in financing. But the value of the acquisition has not been announced. The goal of that deal is very clear, which is Apple's great interest in augmented reality technologies and their development.
Shazam
Chazam was founded in 1999 by two students, Barton and Engelbrecht from the University of California. Among the advantages of Shazam is that with one click on the phone or computer screen, you can know the name of an unknown song, the name of the singer, information about him and the album, as well as the dates of his concerts only by listening to the program to the song or melody. This depends on how that application works through audio fingerprints and other complex mathematical operations. The program can capture the unknown song or voice, then analyze the data from among millions of songs and then arrive at the required information.
Apple officially acquired the Shazam service in November 2017 without announcing the value of the deal, but many sources confirmed that the service cost Apple about $ 400 million, and Apple indicated that it was very happy that Shazam and its talented team joined it, confirming that Shazam is one of the applications. Most popular on the iOS platform. It also did not hide that it has huge projects with this application in the future, such as its integration with iOS and Apple Music, and its integration with Siri.
Spectral
Spektral is a Danish startup specializing in image and video programming, artificial intelligence and machine learning in the field. The deal was said to be worth about $ 30 million, although this figure has not been confirmed by Apple. It was actually done in 2017 but news of the acquisition did not appear until October 2018 when Apple confirmed this. He believes the goal behind the deal is to implement Spektral's technologies in the camera app on iOS as well as in other things like Clips, Final Cut Pro and iMovie. In the previous image, artificial intelligence was used to change the background of the scene.
Dialogue
October saw buyouts that weren't necessarily full-fledged takeovers. One of that is Dialog, a semiconductor company that has worked with Apple for a long time as part of its supply chain. On October 10, Apple and Dialog announced a multi-year agreement to acquire licenses and patents for power management chips to extend battery life. Apple will pay a $ 300 million advance as part of the deal and will pay another $ 300 million in purchase agreements over the coming years. Moreover, Apple announced that it intends to employ about 300 Dialog employees who previously worked on Apple-related chipmaking projects.
Asaii
On October 15, it was announced that Apple had acquired music analytics firm Asaii. However, it later emerged that Apple did not actually take over the company, but instead hired its founders.
Silk Labs
On November 20, Apple was said to have acquired Silk Labs, a company founded in 2015 that is interested in employing “lightweight” artificial intelligence and employing it in consumer products such as smart home surveillance cameras that it released in 2016 that included facial and body recognition technology, as well as It can analyze and recognize multiple faces and even recognize pets. And since Apple is a big supporter of the use of artificial intelligence, the acquisition of that company has been sought.
Platoon
The final Apple acquisition was announced just two weeks ago about Platoon, which was founded in 2016 by Denzyl Feigelson who has worked for Apple for more than 15 years. It is a company engaged in discovering, developing and supporting musical talent.
Conclusion
Certainly not all of these acquisitions have been made by Apple, as there are other operations that take place behind the scenes that are not disclosed at the time. And it appears from those processes that Apple is primarily concerned with data, analytics, and the use of artificial intelligence in everything.
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Apple is a giant in everything, and the reason is that the iOS program is not shared by any of the mobile companies with regard to the program and applications. As for its acquisition of companies for two reasons, the first is for monopoly and not allowing companies to compete
Secondly, development in all areas, the most important of which is artificial intelligence
All this made Apple's competitors preparing opportunities to take advantage of them, especially Chinese companies, in light of the trade war between China and the United States, and it is striking that it seems that Apple has realized the matter and fortified itself in order to fight the battle with its rivals while it is heavily armed if it so will.
Apple buys a company
When she senses that she has something
Distinctive or new technology may benefit
Later ,, kind of adventure
And daring, exploring the future and looking forward
To introduce new ideas
But this usually only happens
For startups or
Small it is easy to acquire
And it's complicated for medium-sized companies
Or the big one
Also
By acquiring companies, it gets rid of
Who paid the patent fees
It is monopolized by her alone
This is Apple, it's the mysterious future, strength, technology, and ability to be reckoned with
What I liked most about Apple is its support for students
By making iPad and pen available at reasonable prices
Apple, if it entered the field of creativity in it
I am surprised Apple has all these companies and the system feels like Nokia is complicated, something weird, unbelievable in the mind
Hey, brother
Your words are not right. Apple's system is very easy, it remains better than the Android system. There is no arrangement in the whole system with some of the most difficult things. People complain about the Apple system that it is complicated and what they know they put a tone for the iPhone This is not correct. You can put a ringtone to the iPhone without Jailbreak and no computer in an easy way in many things in the Apple system, they do not know how to do something, but they have an alternative, tricks and experience from the same person
The Nokia system is close to the Android system. The two system is open, and there is no privacy comparable to the Nokia system with iOS. The Nokia system has become extinct from a long time ago.
Buy Yvonne first and talk later !!!!!!!!!!
Strained Android mentality on the other 😂
My brother Ramzi, you are always bombing the front with surface-to-air missiles, woe, who talks about your apple, my brother
I like Apple's constant quest for improvement and development, and this may be the reason for all these acquisitions.
But on the other hand, the reason may be Apple's monopolistic tendencies, which are also known to the same extent.
Whatever the reason, Apple's competitiveness, professionalism, and drive will always be amazing to me !!!
Thank you, iPhone Islam
I like Apple's way of thinking, especially in young men. I noticed that it was very interested in it and encouraged them to teach programming and provide support for them. Thank you Apple
Thank you
Thank
As for the application of Shazam, very sweet and uncle I use it a lot, especially when he hears the voice of my beloved. This application tells me this sound does not exist in the world and is unparalleled. Today I have goodness and authority
God willing, health and wellness in your heart, Apple, swallowed many companies, and the other tells whether there is more and hopefully what Samsung and Huawei swallow, and with the employees Oh cover we got locked up tonight and he was going to swallow me without salt or spices
And
What I like about Americans is to support creative little teams..your creativity is lost for them
Acquisition has two limits, the first is monopolistic and the second is investment
And both of them are to maintain the forefront in the market and monopolize new technology that may lead to its decay or its emergence with a new creation, with the intention or non-intention of the monopolist, but the apple does not tend to decay much like Facebook and its sisters do, such as the acquisition of Instagram and put it under the cloak
Financial strength has a great impact, and it appears that there is a specialized team searching for young people in the market that affects the apple
We may notice that the focus on programming, manufacturing, programming and development is open to its innovations
The problem with the innovative content we possess in the Arab world is very limited, and we make us wonder about the lack of that, perhaps for well-known political and economic reasons.
Is there an exit from this tunnel?
The solution is to develop an educational and innovative environment to support youth and take their hand towards the future
Starting with the updated teaching methods and ending with government and private support
The idea first, application second, and sale third
This is an open invitation for Yvonne Islam to allocate time to establish an innovative incubator due to their accumulated experience, professionalism in design and commercial support, if there is a trick.
👏👏👏👏👏
Shikraa Yvonne Islam
😂 You next could take over your team 😂😂😂
😭😭🤪🤪
Unfortunately, your words are correct
Yvonne Islam had a development team
Google seized it if my memory was to use 😭
I think it buys these companies first to support them in their services and provide the best, and secondly because Tim Cook's policy is to buy ready-made ideas and implement them and a profit goal as well, so buying these companies makes Apple's market value high.