Apple's revenue is expected to decrease this fiscal quarter by nearly five billion dollars compared to previously expected. Perhaps this is due to the weakness of the economy in some emerging markets, or the saturation of rich markets, as mentioned earlier. Apple said it sold fewer iPhones than expected and did not upgrade the expected number. So why don't people upgrade? There are two possibilities. The first: they are switching to Android. The other: People keep old iPhones for longer. Why?
Decreased support for carriers
It was customary, especially in America and Europe, that the iPhone was bought by telecommunications companies through contracting a monthly installment. These contracts appear to have diminished. This prompted most people to keep their old phones for longer periods or wait for more offers. You can follow an article “Does Apple need to review its global pricing policy?“For more details.
Replace the battery at a cheaper price
After the famous slowdown in the performance of old iPhones, and forcing Apple to provide the option to control slowing down performance, the iPhone owner has the responsibility. Apple stated that once the battery is changed, the phone will return to its initial capacity and work at maximum power without slowing down. And since my old phone is back to life again and with full capacity, there is no need for a new, high price now.
Rising prices
There is no doubt that this year's iPhones are more expensive than others. Either because of the dollar price against other currencies, or because Apple wants to compensate for the lack of sales by raising the price of the phone. As a result, iPhone prices of all kinds rose over last year. In view of the expensive prices, whether the iPhone or iPad Pro 2018 or various accessories. This is a reason to stop the promotion at least for an additional year.
Older devices are getting faster with iOS 12
There is no doubt that whoever owns an iPhone 4 and works with iOS 7 and the same with 4s on iOS 9 and iPhone 5 on iOS 10, they all feel very slowly and not support many applications except by outdated versions. But if you have an iPhone 5s and a newer and you upgrade to iOS 12, there is no doubt that you noticed the difference in speed, performance, and support for the latest applications. This is undoubtedly one of the reasons people stay on phones that perform well.
Apple is designing the iPhone to last much longer
Lisa Jackson, a specialist in environmental affairs at Apple, said that Apple is making its products last longer and recyclable. One of Apple's main goals is to make the phone more sustainable. This undoubtedly affects the upgrade to new Apple phones.
Water resistance
Beginning with the iPhone 6s, even though Apple did not authorize this except in the iPhone 7, it turns out that these phones are water resistant. If it happens, your phone drops or some water drips onto it, once it is dried in an appropriate way, it will continue to work normally. You can read this article Link, And this article Link.
Old iPhones are a gateway to expressing feelings
Often times the old iPhone is donated or given to a family member or friend instead of a new iPhone. In the future, this method may affect the intention of these new people about upgrading their phones, but at the time, they do not significantly affect the new sales until after a year or two. Only those who donate will do the promotion.
There is no doubt that Apple is suffering from the historic success of the iPhone, and its growth will inevitably slow. It may reach the stage of not producing the iPhone again and being satisfied with what is currently present, and heading to another technological category. There is also no doubt among many, that Apple is far from failing, and major changes are expected to come over the next few years.
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