Samsung sent a strong and clear message to the world through its products that it presented last week, that "innovation is not dead" and that there is still something new. It is also surprising that some reports indicate that the Chinese company Oppo will present for the first time advanced technology in the camera of its next phone. Will phone companies enter competitions that will lead to amazing new innovations? What about Apple? Did she have to wait to be pressured and pushed to introduce something new?
It can be said that the biggest innovation in smartphones from Apple in recent years and a lot of controversy around it was "price". This is something that most of us find very clear. Going back a little, we find that Apple abandoned the principle of using the phone with one hand, and introduced phones with large screens, partly due to the pressure on Apple from offering Samsung phones with large screens, and then Apple added some new features, on top of which is the Face ID system and augmented reality. The Animoji and Mi-muji in addition to abandoning the Home button, beginning with the introduction of the iPhone X in 2017 and after that, the appearance and appearance of the product itself did not change much, which greatly affected the delay in sales of the iPhone in the recent period.
This is in addition to the very slow sales of smartphones in general, for reasons such as slow promotions and the great similarity between smartphones, as well as the great convergence of current technical specifications compared to the generations immediately preceding them. This and other reasons make it imperative for manufacturers to try hard to introduce eye-catching innovations that attract users to try these newer models.
It is known to many that Samsung, last Wednesday, unveiled some important products, on top of which is the Galaxy Fold, in an attempt to convince consumers that the future is bright for both new innovations and the company itself. Certainly, this event did not pass peacefully on Apple, as attention has turned to it as Samsung's first competitor, awaiting a convincing response to Samsung's innovations, and thus increased pressure on Apple, as it has to respond not in the same way, but stronger than that. Will Apple this time succeed in introducing something new that steals the spotlight from its rival Samsung?
Ben Stratton, analyst at Canalys, told CNN Business, "Samsung, by introducing its Galaxy Fold, made Apple look in an unenviable position, and Apple looked very bad besides this, and Samsung made a great marketing tool." In addition, Samsung has proven itself to be a constantly developing and innovative company, and as a result, it has made itself ahead of its competitors, who seem to be very slow about it. ”
With this high price of $ 1980, it is expected that the Galaxy Fold will be produced in small quantities and is likely not to achieve large sales. But analysts say it is a big response to Apple, which has not provided the "wow" factor for a long time.
Rod Hall, an analyst at Goldman, an American multinational financial and investment services firm, one of the most famous banking institutions in the United States and the world, said, "We see that folding screens are a compelling factor, not only that, but also a great challenge for Apple, which may find itself." It is unable to reach the flexible OLED technology at the present time and that Samsung may stay ahead in this field for at least two years until it faces similar competition.
In addition to the foldable phone, Samsung has launched the Galaxy S10 5G, the latest version of the best-selling Galaxy S series, and is the first phone to support 5G networks. This is other than the advanced ultrasound fingerprint scanner technology built into the screen. As well as the ability to charge other phones from the same phone.
Apple may not have a foldable phone despite having a patent on it. This is apart from the reports that support 5G technology may be delayed for 2020, so Apple had to present new devices that are still worth buying and have an attraction for consumers and investors alike.
It is worth noting that in the first quarter of 2018, Apple announced a 15% decrease in iPhone revenue during the holiday seasons. At the time, CEO Tim Cook pointed to the reasons for this, including foreign exchange rates, a battery replacement program, and a decrease in support provided by cell phone networks for smartphones, which in turn led to a decrease in sales of iPhones. Another reason is Apple's increasing focus on investing in the services sector, such as offering more TV programs and launching and subscribing to news services.
Oppo, a Chinese company, continues to advance and innovate
Oppo continues to innovate and introduces the first phone with a 10x optical zoom camera with a XNUMXD camera, which will be launched in the second quarter of this year.
The phone is equipped with three rear cameras, the basic 48-megapixel high-resolution camera with a focal length of 16 mm, followed by the ultra-high-resolution camera also at an angle of 120 degrees with a focal length of 28 mm, as for the third camera, it includes a telephoto lens with a focal length of 160 mm and thus the image is enlarged About 10 times. This is apart from other advanced specifications, led by 5G technology and others. You can watch the video:
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