Apple announced new decisions to limit tracking and third-party ads in apps designed for children, according to a new report from The Washington Post. The decisions come after an inquiry from the newspaper about application developers who do not accept these changes and what is the way in which free applications for children work if these ads are reduced. So is Apple's decision in these restrictions on advertising, tracking, and data collection in children's apps right? What is the impact of this on the future of those applications? Why is Apple late in implementing its implementation?
Earlier this year, there were reports that Apple would limit tracking of third-party ads in apps that target children to better protect their privacy, and Apple officially announced these changes in June. It planned to implement these changes in September, but is now reluctant to do so to give developers more time to adapt to the new rules.
After an inquiry from the Washington Post, Apple said last Friday that it is now planning to delay changing those rules. "We will not retreat from this important issue, but we are working to help developers accept this situation," Apple spokesman Fred Sainz said in an emailed statement. "There is broad support for what Apple is trying to do to protect children," the statement said.
New App Store guidelines prevent children's apps from using third-party analysis services, which can collect lots of data about usage habits. As well as working to severely reduce advertisements in children's applications in order to help maintain their privacy, as well as those applications may not transfer data to other external parties. These guidelines now apply to new applications. Existing applications should follow this principle by September 3, 2019.
The impact of those decisions on kids application developers
There is no doubt that there are major concerns about these changes by developers, including Dylan Collins, CEO of SuperAwesome, A company designed to help developers bypass child privacy laws. "This will simply kill the kids app category," he told the Washington Post.
Said Gerald Youngblood, video game app developer Tankee For children, the Washington Post tells the Washington Post that Apple's new rules may limit Tankee's ability to display ads, affecting its decision to make the app free.
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Apple did not mention how many children's apps collect personal information about children, making it unclear how widespread the problem is. Instead of blocking all tracking and limiting ads, the developers want Apple to impose on all kids apps that use ads and analytics what is called a safety check.
But Phil Schiller told the Washington Post that Apple initially tried to contact developers and advertisers to ask them to remove inappropriate ads, but this approach ultimately failed. And Schiller said that Apple had spoken to some developers before implementing the new rules. "We have gathered enough data to make us implement these decisions in the right way," said Schiller.
In addition to preventing them from collecting data or displaying ads, developers face another problem, which is that Apple wants to limit third-party options. They say Apple's new restrictions will simply motivate them to start developing tech-made apps for adults, even if the users are children.
It is not clear how and when Apple will implement the changes it identified in June, and it is also not known whether or not the company plans to make adjustments before these new guidelines come out.
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