In a speech delivered by Apple CEO Tim Cook during the announcement of the new AirPods- Pro headphones, he said that he used to see the world divided into two parts, one of which is steeped in wealth, who are of course Apple's customers and loyal users.

Tim Cook: Apple Users are Rich and Sensitive

This was the opinion of the CEO of Apple, trying to promote the new Apple headphones that were announced this week, and most likely he is trying to pass the prices of the new headphones, which are priced at $ 199, in addition to $ 249 for the wireless charging box of those headphones, believing that this price does not It constitutes an obstacle to the loyal customer of the brand, who considers him to be a high class.

The CEO added in his explanation and introduction of the new headphones that they effectively isolate the surrounding noise, but is this true?

In a previous experiment with the old Apple Beats Studio 3, the ambient noise cancellation did not work well, but was also quite boring.

Tim Cook

However, since the launch of the ambient noise cancellation feature by Apple, its use has become widespread, and its wearing has become remarkably common, so that it has become a sign that a friend may infer from his friend's mood, just enough to monitor the condition of his friend's earbuds if Was it in the active mode or not.


The CEO of Apple added, describing Apple customers that they welcome the noise cancellation feature, because they are sensitive by nature, and prefer to live in their private world away from the surrounding noise, so they will welcome the new version of the Apple AirPods-Pro and will buy it despite having previous versions. From the speaker, he sees no problem that an Apple user has more than one speaker.

Tim Cook

In the end, we can describe Tim Cook's statements that it is one of Apple's strategies (the welfare strategy) that it uses to market its devices and portray them as intended for the upper class in terms of cultural and social level, and this is why you find many middle and lower-class users are rushing to acquire the American company's devices for The most famous phrase "the luxury of an apple alone will suffice".

Do you think the majority of Apple users are really high-end? As Tim Cook sees it, share your opinion with us in the comments.

Source:

zdnet

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