Apple is the first in sales of smart watches, wireless headsets and flagship phones

In previous periods, some results for Apple and other technical companies for the year 2019, specifically for the third quarter, were evident, but these results were sufficient for us to take an insight into the current situation of the smart phone market, smart watches as well as smart phones, which are markets that Apple has dominated for the current year. How did this happen and what are the details?

Apple dominates the leading smartphone market

A report released by the agency CounterPoint, which specializes in conducting market research, states that Apple controls a very large portion of the leading smartphone market - and this is because all Apple phones are somewhat pioneering - this is where Apple dominated 52% of the market share For flagship phones / high specifications compared to 48% that Apple was controlling in the same quarter of the previous year.

If you are wondering, the second place is occupied by Samsung by 25%, while the third place is for Huawei by 12%, however, these results are only for the leading phones as mentioned above, especially since Samsung and Huawei produce dozens of medium and weak phones annually.

To clarify, the report classifies any phone over $ 400 as a flagship phone; The basic Apple phones that achieve the majority of sales are more than $ 700, while Apple competes in the category ($ 400 to $ 700) with only three phones, namely the Xr at $ 600, the phone 8 at $ 450 and 8+ at $ 550, but most sales remain for the iPhone 11. $ 700, 11 Pro is $ 1000, and 11 Pro Max is $ 1100.

As you can see from the picture, all of LG and OnePlus controlled 2% of the leading phone market, compared to 8% for the rest of the companies such as Oppo, Xiaomi and others.

As for this, another graph shows the tendency of users to acquire flagship / expensive phones between 2018 and 2019

Apple is the most profitable company in the world of smartphones

Again with CounterPoint statistics, which showed that Apple is still the most profitable company in the smartphone market this year, this is where the company is investigating 66% of the total profits from this market While it only generates 32% of its revenue! The reason, as you can guess, is the high prices of Apple products.

More surprising is that this statistic comes without taking the fourth quarter into account, and it is one of the most quarters in which Apple achieves sales and profits due to the holiday season, on the other hand, and as you can see from the following picture, Samsung has occupied the second place with approximately 17% of profits This market.

Apple dominates half of smartwatch sales globally

A period ago, a report was issued by Strategy Analytics, a company that specializes in analyzing the markets as well. This report revealed that overall smartphone sales in the third quarter of 2019 reached 14.2 million units, an increase of 42% compared to the previous year. Camel 6.8 units, or about 51% of total smartwatch sales This compared to 4.5 units in the previous year, to remain Apple's dominant smart watch market.

Apple ranks first and second in sales of wireless headphones!

Once again with CounterPoint and those who have released a report explaining that Apple is in control of 45% of the headphones market At the moment, while Xiaomi only claimed 9%, Samsung controlled only 6% of this market.

The funny thing here is that Apple has dominated the first place, while Beats and owned by Apple have dominated the second place, to be the two places for Apple, as the company sold about 15 million units of its headphones in exchange for 3 and 2 million units for Xiaomi and Samsung respectively.

What else?

Apple is achieving great success on different fronts, but things aren't always rosy! The company, for example, lost its chances of occupying second place in total smartphone sales worldwide, as Huawei strongly and adhered to its position, as well as Apple has encountered a remarkable in the Chinese market in the previous period, which we will share with you in a future article.

Sources:

Gizchina / Gizmochina / GSMArena / PhoneArena