It was a long way before Apple became one of the largest technology companies in the world, but it did not reach the summit once, but rather suffered crises that almost led it to the brink of collapse before returning stronger than before, and during the past ten years there have been many important moments in the history of The American company, in which we will review the 10 most important stations, passed on Apple.
The first Apple Watch
Many technology companies launch new products regularly, but for Apple, it is different because they not only reveal new products but also advertise products that can improve users' lives, and this is exactly what the Apple Smart Watch did.
The Apple Watch is the most popular in the world with many amazing features that make it the best for the company's users, but that is not all, there are many documented cases of the Apple Watch in which it was able to save many lives.
Batterygate Crisis
Of course, not everything Apple did in the past decade made the company look good in front of its users, there is the Batterygate problem, which appeared when the American company intentionally slowed down processors for old versions of the iPhone that had battery problems in order to avoid frequent shutdowns, but Apple faced Backlash and angry waves from users prompted it to replace batteries at reduced prices and added tools built into the system to improve battery life.
Apple is worth a trillion dollars
One of the most important achievements made by Apple during this decade, its ability to become the largest company in the world in terms of market value, which reached a trillion dollars, and Apple maintained this achievement for about two years, then Microsoft and Amazon exchanged the title, but Apple returned to acquire it as the largest value Market until it lost the title to Aramco.
He refused to create a back door for an iPhone
After the San Bernardino accident, which claimed the lives of many people in America, the FBI asked Apple to help create a back door through which the perpetrator's iPhone could be accessed, but Apple did not comply with the order because it gives the privacy and security of its users priority, and this decision was decisive. At a time when we are witnessing all the penetration of user data without a problem.
Launching new services
In the wake of the stagnant sales of smartphones around the world and the decline in sales of iPhone devices, Apple decided to launch a group of its new services such as Apple TV Plus, Apple Card, Apple Arcade and others, which contributed to reviving the American company's treasury, even a little, until the phones market improved again. Many analysts believe that Apple's services may outperform iPhone sales in the future.
Apple's new headquarters
Apple decided to establish a new headquarters for its employees and has already opened Apple Park, which is located in Cupertino and can be described as a marvel in terms of design, which resembles a spaceship and occupies an area of 175 hectares and will house about 12000 employees of the company and this giant building is in memory of the creative founder of Apple founder Steve Jobs.
Siri digital assistant
Every technology company has its own personal assistant, as Samsung has the Bixby assistant, while Amazon has Alexa, and Apple has not missed the race to launch its digital assistant, Siri, which first appeared in 2011 on iPhone 4S devices, and Siri was at that moment the only one of its kind available on a smartphone, and with Siri offers great features, but there are some assistants that overtake Siri in some areas such as Google's digital assistant and Alexa from Amazon.
Apple AirPower Wireless Charger
One of the most embarrassing things that affected Apple was the sudden and unexpected cancellation of its AirPower wireless charger. The decision to abandon the AirPower charger came after months of waiting, and the American company announced that it had abandoned the wireless charger because it did not meet its own high standards. According to reports, AirPower suffered from a problem of overheating. During operation.
IPhone 4 launch
Apple may have launched its first iPhone in 2007, but the true start of the iPhone and its dominance began in 2010 when the iPhone 4 was launched, which came with a wonderful design and amazing features, and after those years, many Apple fans still remember this amazing device. Which came with a high-resolution screen, a selfie camera, and distinctive performance, while other Android smartphones were preparing for their debut.
Departure of the founder of Apple
Finally, we finish our list of the ten most important things that Apple has passed through during the last decade The departure of the company’s founder Steve Jobs, who was considered by many to be a prominent and creative figure in the technology industry, and all that Apple has achieved and achieved up to the present time was originally due to the genius of Steve Jobs, and Jobs had resigned from his position as president An executive of the company in 2011, leaving it to Tim Cook to lead Apple after him. Six weeks after Cook took the post, Steve Jobs passed away, but everyone still remembers him because he left a great legacy that we still see today.
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Steve Jobs inspires Apple and Apple inspires other companies
Creator Elon Musk, president of Tesla and Space X, is inspired by creativity and ways of thinking from Apple, and he mentioned that in one of his interviews based on the "think Different" theory.
Creativity does not mean perfection or first place
Creativity is the creation of a style, an idea and a method that is feasible
Creativity is that you master what you do
Creativity That everything you do is clear and easy
This is what Steve Jobs was doing, who took care of the smallest details to the point of madness
Thanks for the interesting article
One exasperated Apple product prices ask you and says
Apple will collapse and the end is near 😀
A decade's journey of success and the skyrocketing rise of premium and premium products deserves recognition.
The apple taught me a lot ..., it became for me the school of creativity and the pioneer of the philosophy of real thinking and innovation, which made many of the mixtures mere grumpiness, and the escalation of their discordant whims of the apple was topped by wisdom and good technology and advanced with arms and miles and perhaps more.
We are waiting for more fun and charity in work, and we hope to catch up and see that we have institutions like the dazzling and continuous progress of the apple.
Thanks to the one who has mastered and the best, thanks to the one who ascended and never looked back. Thanks to those who taught and learned
Thanks my apple.
My brother, but thank you for your distinguished comment. The love for apple remains forever.
The current contract expires on December 31, 12 !!