Although Apple sold the iPhone, the iPad, and the Mac well in the past period, services constitute an important part of its profit. Rather, it is more important in a specific aspect, which is stability. As the iPhone is exposed to the lack of sales and their increase according to the products and the desire of the users. As for services such as software store, their income is constant and increasing, and this is one of the most important elements in the business world. So Apple decided to expand its services strongly in the last period through the music service, then Arcade, TV and News +. But with the exception of the music service, none of the other services have risen to the competition yet. How were Apple's services managed and why were they not achieving the desired success?
TV + service
Although competitors' subscriptions mostly start at $ 10 for streaming TV shows, Apple has decided that its service will start at $ 5. It also gave a one-year free service to the buyer of its new devices. And recently, it is giving it free to users of a discounted student subscription to the music service. But…
- Some users rate the service by the price: Amazon launched its video streaming service years ago. For a long time it was free for existing Prime users but not many used it. As happened with Apple, many qualified for its free service did not use it even for a long time.
- Offers not reached to competitors yet: Apple is new in the field of original shows (that is, those produced by the company) and did not make a noticeable production that attracts the attention of users around the world for a long time, as it hoped to do with shows such as See and attract celebrities such as Oprah Winfrey to attract viewers. Apple has also not contracted with other producers to display their programs as Netflix does, in order to attract users.
News + service
Apple already owned the News program, and its primary job was to attract users. He was providing news without the need to subscribe to advertising support. But it did not work with all of its features except in certain regions of the world. Then Apple launched its News + service, which collects news and paid articles from famous Western magazines. Indeed, the service attracted more than 200 subscribers in the first two days. Then subscriptions slowed down strongly. This was strongly demonstrated in several examples, such as:
- The number of subscriptions is so small that one of the major publishers, according to a CNBC report, stated that their monthly income from the service did not exceed 20-30 thousand dollars only. Much lower than expected numbers.
- Advertising revenue from the free service exceeds the paid service, according to another publisher. Of course, few subscribers. Other publishers have stated that the news service generates only 5% of the income that Apple promises.
Why? Well, the success of Apple News depends entirely on its iOS device user base. Since it does not provide the service on other systems. Despite the large and proud Apple user base, it is not easy to convince half of them to even subscribe to a new news service that costs ten dollars a month just because it looks good. They fetch news from major newspapers, ignore news websites, and are hugely popular in the news surfing sector on iOS and Android. Its choice of countries and available news providers is also severely limited.
Imagine that you cannot read Islam iPhone on the News + service. So what's the use of it? 😀
Arcade service?
Gaming service is hard to judge right now. It does not contain many defects. It has a large number of games exceeding 100. The quality of the games is great. Apple hardware is excellent for playing these games. And fans of games on Apple devices increase every day. The service may not have made much money yet. Because Apple didn't particularly brag about it in its latest financial report. But gaming services in general, even those provided by major professionals such as Xbox and EA, need time to form a loyal audience that is willing to pay monthly in order to use the latest games.
what's the problem?
Everything might look beautiful when announced by Apple. Everything is shiny. Everything is beautiful. But all of this is to be expected. Simply because Apple is a company that has a lot of money and can spend without an account. For example, TV + service was planned to have an initial spending of $ XNUMX billion, but has exceeded $ XNUMX billion so far. With no noticeable success.
The problem is that Apple may have returned to what it tried to do before after the elimination of Steve Jobs. Trying to make a lot of things. This is very difficult for any company, especially a company like Apple whose strategy has always been to focus on the quality of a few products.
And multimedia production is a different business
In addition to all of the above, and although Apple is one of the most prominent in the technology arena, it is not a multimedia production house such as HBO or Netflix. This type of business not only needs money and planning, but also needs experience in the field and management of a different kind. It also includes success and loss for a long time before the goal is finally achieved. Are Apple investors waiting that long after they are accustomed to rapidly profiting from devices, cloud services, and selling apps and music?
What is the solution?
Several solutions dart online. Even before the announcement of Apple's services. The best solution to improve your video service to the fullest is to buy Netflix. As it was rumored for a long time before the launch of TV +. And Apple also purchased Beats before its music service to gain their expertise. In order to serve the news, Apple might have to release an Android app and spread the service to more countries. And with more service providers. Especially from news websites and their incorporation into the application well.
But Apple appears to be thinking otherwise for the time being. Its solution is an all-in-one service with a single subscription that combines music, TV and news services. Thus, the company wishes to make the services more attractive to subscribers. It also provides cash to fund services that are not profitable on their own, such as news.
But how much will the combined subscription cost? Is Apple improving news and television services to entice users to pay the extra price? This is what we can see at the end of this year. But it is certain that Apple is facing stiff competition from companies specializing in these areas for years.
Sources:
Hello my friends. I am back. Since Apple announced its video platform, I said it is difficult for Apple to compete with Netflix and HBO. Why is it difficult for people to spend on more than one platform? The reason is the density of business and the lack of time for those who work and Apple solves this problem It has become a duty for Apple to produce a smart TV because as a user I suffer from a large discrepancy between the performance and specifications of the smart TV, just as I was suffering in the days of Nokia in applications, so we need a smart screen from Apple, even if its clarity is similar to the clarity of a regular iPad. It is important to find a picture standard similar to the iPhone, iPad and Apple You are interested in producing an audio system, such as that Apple develops its smart speakers, HomePod, to come with two sound channels, and I do not advise Apple to continue with the visual content broadcasting service because it is tired for it to focus on the iPad, it is a very wonderful device
Searching cities online is problematic
As well as in the map 😔😔😔
I have a problem with the application to my prayers. I cannot add my city. I tried all the options. I wish someone could help me
With regard to Apple's news service, I suggest that they program an application such as Sync, and it depends on the mechanism that has been synchronized with it, so that it provides various sources and different ways to get news from its sources in addition to ticks (Tags)
A Netflix subscriber and very convinced of its quality and content
There is no need to open a fee line again, no matter how little it looks
The same applies to the boys Playstation
There is no need to participate in Apple games
Black Day White Shark
Apple made a mistake when it left the Apple TV service without movies and did not contract with many companies, Apple had to open the way for companies to display their content for at least the next five years until they had respectable programs, series and films, either to open their career with an empty library except from several outdated series, this is a fall I did not expect it from Apple, it was at least to learn from Disney, which opened its service soon and is gigantic in content, Apple lost in this aspect if it did not remedy itself
As for the Apple Arcade game service, I expect the reason for its lack of popularity is the lack of enthusiastic games
All the games in gas games, intelligence and fun games
If there were action games, terrible open world games, games of high quality and accuracy, wars or races, and so on, they would be more terrible and attract many
Frankly, Apple TV Plus is a nice service and I like the original Apple products and I will subscribe to it
But the problem is that Apple does not contract with other producers to publish their films in the service, which makes the service difficult in the competition.
Use a Music subscription and try a game subscription
In fact, I have a free one-year subscription to the Apple TV Plus service, however I haven't even watched a single movie due to poor content… I have a Netflix subscription
I see it as a successful Apple TV as a content
I have a subscription to the TV + service for a year, but until now, I don’t know how to benefit from the service because any movie or series he chooses is required to pay an amount either to buy or rent !!!! So, if I have benefited from the annual subscription, can anyone understand me. If all, why do I have to pay in order to see it?
Losing focus on its products may have symptoms, but diversification of profit sources is required, especially as the market challenges are great to maintain profitability.
It seems that the one who designed these new services is just a programmer and does not understand the market for each product. For example, it has fought and is still fighting Hollywood Netflix, so Netflix has produced its programs, and this is really a new focus that needs more than XNUMX billion and I do not find anything to add in it unless it was a huge investment To nibble on the movie market with subscriptions.
Games should be a competition and it is difficult to win if there is no focus on a distinctive game such as FIFA and Baji, and this did not happen because, in my opinion, the one who made this service is just a manager of a software store and does not work professionally with the games specialist, its market and its fluctuations, apart from the terrible amount of creativity required to drag the hands of the players New addictive game with the logo of Apple 🍎.