after Apple announced its earnings for the first quarter of 2020 The numbers were surprising in terms of profits, and the iPhone 11 is the best-selling phone in the first quarter of this year. After the decline in sales in 2016 for the first time, Apple no longer achieved record sales as before, so much so that it is now announcing profits only, less the number of devices sold, so how did Apple move from declining sales in 2016 to Increase it in 2019.


The beginning of the decline in sales of the hardware sector

Before going into talking about the iPhone 11, we must mention the reason for the decline in sales of Apple, which began in 2016 when the company noticed a slowdown in sales not only for the iPhone, but for the Mac and iPad as well, because of that, Apple announced in 2018 that it will not disclose the number of devices sold and will mention the profits Just. This is in order to avoid bad press, such as sluggish Apple sales, or that Apple suffers.

To solve this dilemma, Apple wanted to increase its sales by focusing on the Indian and Chinese market. As for India, Tim Cook visited India officially for the first time in 2016, hoping to take customs reductions that the company must pay to increase its sales, but the Indian president did not agree. As for the Chinese market, the iPhone has become a sign of luxury there, and many Chinese consider it to be too expensive for no reason. Most of the basic applications for the Chinese user are on cheap Android devices at a quarter of the iPhone price.


The high prices of Apple products

Coinciding with the beginning of the decline in sales, the prices of Apple products since 2016 have started to increase. Regardless of the launch of high-priced products or the increase in prices of products after updating them, such as the Apple Pencil, iPad Pro, Magic Mouse, and MacBook Air, let's focus on the iPhone specifically because the hierarchy of its price increase was insane. In 2016 Apple launched the iPhone 7 at a price of $ 650, then in 2017 Apple launched the iPhone 8 at a price starting at $ 699 and the iPhone 8 was not the primary device for Apple at the time, but the iPhone X, launched by Apple at a price of $ 999, but Apple did not stop here in In 2018, Apple launched the iPhone XS Max at a starting price of $ 1099, and Apple launched the iPhone XR with it as an average phone at $ 750 higher than the price of the iPhone 8 when it was launched, and it became to the user as if Apple would increase its prices every year forever.


IPhone 11 launched

In 2019, Apple made a smart and unexpected move, announcing the low-end iPhone 11, naming the basic device 11 Pro. The iPhone 11 came at a price of $ 699 less than its predecessor, the XR. The iPhone 11 came with small differences from the Pro version, especially for the average user, so when you go to any store, it will be clear that the iPhone 11 phone is cheaper than most high-end phones with the Android system, and due to unofficial statistics from Apple, the iPhone 11 surpasses sales of the iPhone XR by 15% in the United States. Up to 18% in China This increased sales were not expected Especially after the trade war launched by America on China, China responded in kind, so sales of the iPhone 11 were not expected to increase under these circumstances. This proves the strength and success of this device. Even in India, after Apple decided to build a factory in India to manufacture the iPhone to avoid customs duties, the price of the iPhone 11 decreased by 45%. This decrease resulted in the result that Apple’s share in the Indian market doubled to become 2%, perhaps not a great number, but it is amazing to happen in one year.


To conclude

The iPhone 11 made this difference, unlike the iPhone 8, for example, because it came with small differences from the Pro version, and to call it iPhone 11 to let the user know that this is the latest product for Apple, and the iPhone 11 came at a low price after most of the phone companies increased the prices of their upper-class devices as well as competition This device will be difficult for Android companies, so even if one of these companies offered a phone with a camera, strong performance and modern design at this price, it would not be the iPhone, which is one of the most luxurious smartphones available.

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Apple Explained

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