In recent days, the limelight has been on the features of the iOS 14 update that we mentioned in This article و ThisThe truth is, the matter did not stop at these new features or updates, but there is something extremely dangerous and complex, which is that Apple is working to narrow the screws around the issue of privacy for the benefit of the user, and to control more tracking and data sharing, and says that this is in the interest of the user first and foremost, considering There is more transparency about this, and this may be a nightmare for other companies such as Facebook and Google, how is this?


There is no doubt that the main victim, as a result of what is known as the privacy suppression in iOS 14, so far are the apps that track you online. Where Apple announced that in order to be tracked by these parties, those applications must request explicit permission for that. Chief among those companies are Facebook and Google.

These things have already been stressed in the current version of Apple's operating system, iOS 13 with the ability to better control the data that apps collect, but turning off ad tracking is buried in your settings.

When iOS 14 launches in September, all of this will change, and users will be able to see how each app separately tracks them and the data that app collects.

As part of this, if there are applications that follow you through other applications, such as using Facebook to subscribe to a game or application, then a notification will appear informing you that this will allow the application and its websites to share your information and data. Here, your data will be used to deliver personalized ads to you.

Knowing this, Apple will allow people to choose between “Allow Tracking” or “Ask App Not To Track” options.

It's great news for users, but it's a potential nightmare for apps that make money from targeted ads, like Facebook and Google, and of course you'll find large numbers of Apple device users blocking this tracking.


Apple does not make money from your data

Apple makes money selling software and services, not user data. This is what Apple stresses repeatedly until it coined the slogan "What happens on the iPhone stays on the iPhone"

You do not need Apple to sell your data or profit from it, and you know that Google and Facebook are interested in tracking you online and getting your data to target you with their customized ads. There is no way to track you except by that, as you, a user of Apple devices, rarely think of buying Android devices, unless you are targeting the higher categories.


Google competes with Apple in the issue of privacy!

Google is already competing with Apple to show users that it also cares about privacy. Indeed, Android 11 came with a bunch of new privacy features. Meanwhile, it is not a coincidence during WWDC, Google announced several controls to help users control their data from being disabled or even deleting, but in the end Google replaces the form because it takes advantage of user data, and Apple does not.


IOS 14 update awesome for users, bad for app developers?

Last year, Apple's iOS 13 was just the beginning of a nightmare for Facebook and Google when the operating system drastically limited the data these and other apps could collect. Now with iOS 14 and Safari blocking Google Analytics according to Search Engine Journal, now Apple takes privacy one step further.

The truth is, this doesn't have to be a nightmare, not everyone will stop tracking, and Apple isn't the only way for apps to collect your data. But even so, this big change in privacy for iOS 14 has the potential to make the life of Facebook and Google even more difficult.

Privacy is not the unique selling point of Google, as people buy Android devices with the ability to customize it as they like. As for Apple, it is related to the quality of building applications, what is the right thing for the user and what is wrong that is not in his favor, and this exists within the walled garden that protects its devices, programs and services.

Do you think that Google and Facebook will be negatively affected by the iOS 14 update? Let us know in the comments.

Source:

forbes

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