Over the past few years, Google has been paying billions of dollars to Apple in order to be the default search engine for all Apple devices, whether the iPhone or even the Mac, and it seems that the deal between the two companies may be almost over and Apple is preparing a shocking surprise for Google.
What's the story
It seems that Apple will ignite competition with Google and will not be limited to the Android and iPhone operating systems, according to a new report that Apple is working on its own search engine, as the report revealed some signs in the beta version of iOS 14 and iPad OS 14, where it became The system is able to completely bypass the default search engine represented by Google, as we find that the Safari browser displays direct search results.
Also, Apple's "Applebot" link tracker has seen some changes as well. It now displays pages in a similar way to the Google search engine and is able to arrange pages as is the case with search engines. This means that it does not depend on Google and instead goes directly to web pages. To be reached.
This is not all evidence that Apple is working on its own search engine, as the report indicated that the American company is already employing engineers specializing in artificial intelligence and machine learning in order to build its own search engine, which will be integrated into all of its different devices.
why now
There are many reasons that give Apple the desire to build its own search engine, first the possibility of ending its deal with Google, which means losing billions of dollars every year and if that deal ends, there is no other company that can pay the amount that Google was paying, and the nature of Apple that makes it always She does not want to depend on any other company forcing her to launch her own version.
In addition, the regulatory and supervisory authorities in many countries have begun to investigate the deals that companies conduct with the aim of eliminating competition, especially in the search engine part, and with the presence of Apple in the circle of accusations of practicing monopoly and preventing competition, Apple wanted to be free from all these accusations, so it may be Owning their copy of the search engine makes sense.
Of course, the engine for Apple will not be like traditional search engines, but will be included in all the company's products and will act as a dedicated center.
Point of view
For Apple to have its own search engine, a useful step for the company and its users alike, because Apple believes that the privacy of its users is an acquired right, so it will promote its engine as providing privacy and security by keeping everything inside the company and this is something that will appeal to users. But I wonder how Apple will overcome the privacy point وج Google penetrates our privacy and uses its data to provide customized search results for us. So how will Apple provide distinct and suitable results for you specially with respect to privacy and not being monitored and knowing your preferences 🤔 This is what we are waiting to watch.
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