Apple officially announced that it had changed its application store rules to allow game streaming services that allow people to play video games over the Internet in a manner similar to how movies are broadcast on Netflix, and this means that the company has effectively reversed its previous position against allowing game streaming services on iPhones and iPads, especially after To be criticized Microsoft This ban, but now the company has begun to respond. So what is new provided by Apple and why does Microsoft continue to object?
Apple changes the laws of the software store
Apple says the new rules will allow apps that connect to game streaming services such as Sony's PlayStation Now, Microsoft's Xbox xCloud, Google's Stadia, and Nvidia's GeForce Now.
But there is a note that Apple will not allow game companies to publish applications such as film and television companies, but rather will require game broadcasting companies to provide an application for each individual game on their service, and Apple will then review it just like any of the other 1.8 million applications in the App Store.
As a result, people who want to use the game streaming service will find the games related to these services in the Apple App Store along with reviews and ratings like any other application and therefore when they open the game application, they will likely contact the broadcast service and be allowed to start playing, but this also means that if they are The subscription service offers hundreds of games, and each one will need a separate application to connect to that service.
It is worth noting that Apple said in its new instructions that: “The games offered in the direct broadcast service subscription must be downloaded directly from the application store and must be designed to avoid duplicate payment by the subscriber and should not harm non-subscribed customers.”
Knowing that this step is considered an acknowledgment by Apple of the way people change the way they interact with entertainment, for example several years ago, game subscriptions represented a small part of the industry and were provided by a few companies, but at the present time and with the development that we have become, game makers say that they have realized An opportunity to help people access old games in new ways including through subscriptions, game streaming, or some groups while at the same time generating significant revenue.
Of course, this step confirms the power of Apple in the games industry. Although the iPhone and iPad are not usually considered traditional video game devices, these devices are used by more than a billion people in 175 countries, and there is no doubt that games are among the most common things that they do. People on devices This makes Apple devices as well as Android devices an attractive opportunity for console makers such as Microsoft, Sony, and Nintendo.
For reference, these new rules from Apple are under implementation before the company launches my program iOS 14 And iPadOS 14 for iPhones and iPads officially, and Apple is expected to announce a new group of iPhones soon, which feature a new design and ultra-fast 5G wireless speeds, and this is great as developers and technology companies say that the promised 5G speeds make streaming games on the go. Better possible.
Microsoft: This is not a practical solution
For his part, a Microsoft spokesperson said that Apple's decision is not sufficient and does not lead to changing the bad experience of its users because it is simply the idea of “broadcast” gaming applications that you can move between tens and hundreds of games directly from within the same application just as it happens in songs and movies, no one is asking them to download Independent application for each movie, for example; The spokesman added that Apple, for example, asks the user to download 100 applications, for example, for 100 games in the cloud. This is not a good experience for users to "get hundreds and thousands of icons instead of one".
History of the emergence of game streaming services:
Game streaming services first appeared in 2010 when services like OnLive and Gaikai proved they could stream a game over the Internet, and later both companies were bought by Sony, which started PlayStation Now in 2014 and has since grown to provide many services. In this regard.
Recently, Microsoft, Google, and Nvidia, the chip makers, have offered their views on the technology supported by subscriptions, purchases of individual games, or a combination of the two. Access over 14.99 games on Xbox or PC, plus the Xbox Live Gaming Social Network.
Indeed, the company launched early access to the service for Android devices, but last August Microsoft said that Apple's app store rules prohibit game-streaming services and therefore cannot run on iPhones or iPads, and Microsoft said in the text that “Apple is the only public platform that denies consumers the cloud games. And subscription games services such as Xbox Game Pass ” But as you can see, today Apple started to change its rules.
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