Facebook and Apple are not best friends. Each company differs in terms of personality and the way it deals with privacy, user choice and transparency. The two companies exchanged punches in the past, but the tension between them now has reached a boiling point, as the famous social network Facebook announced its rejection of the new privacy policies from Apple publicly and expressed So through the newspapers, she talks to the readers and tells them that it is a Robin Hood small business and will stand up to a company Camel Giant, of course, a desperate ploy is unlikely to succeed, but what caused this attack and why now.

Why Facebook declared war on Apple?


What's the story

Why Facebook declared war on Apple?

Apple has been talking about protecting users' data for years as it is always proud of privacy and believes that it is an acquired right of every user and it must provide the maximum protection for that privacy Why, because Apple offers you privacy as a commodity by providing a safe system for its users, while Facebook is its main commodity is you, and this is why Its mission is to collect the largest amount of information about you, as the giant social network has a lot of data about its users and then sells it to advertisers and makes billions of profits from ads that target them, but when Apple applies the new privacy policy on iPhones, the situation will be difficult for Developers, applications, and even the social network Facebook in tracking and collecting user data.


Apple's new privacy policy

Why Facebook declared war on Apple?

 The new privacy policy from Apple is scheduled to be implemented next year 2021 on the iOS operating system, and according to the new policy, developers will not be able to collect your data unless you agree ... Why! Because Apple will provide you with a choice, which is either to allow applications to access your data and track you, or not to consent, and thus your device's IDFA number will be hidden, and this means that you will not be targeted with personalized and relevant ads.


What will happen after applying the Apple update

Apple-Vs-Facebook

 Facebook relies on tracking and user data to target them with appropriate ads and without this information, the giant ad network run by Facebook will not be able to function as before normally. Most of Facebook's revenue comes from selling ads to marketers, as the social network achieved about $ 21.2 billion in advertising revenue in the quarter. The third of this year 2020, and this represents 99% of the total network revenue, and then the new privacy update from Apple will make more than 50% of its ad network revenue dissipate, and many developers and applications that rely on ads for profit on iPhones - Fone will be adversely affected.


 Facebook and Apple war

Why Facebook declared war on Apple?

 Apple's new policy means ruining the main source of livelihood for the social network Facebook, and here Facebook started turning the tables on Apple by announcing its rejection of these new updates, describing them as causing damage to applications and small companies that depend on ads for their income, but this is not all, after an attempt The excitement of the Internet on Apple, he went to the paper newspapers such as The New York Times, Wall Street and others. Through a whole page in those newspapers, he published two ads, the first entitled "We Stand in the Line of Small Businesses in front of Apple" and the second titled "Apple in the Face of the Free Internet."

We can conclude from the two ads that Facebook seeks to open fire on Apple from several fronts, such as developers, applications, and small companies, as well as regulators and legislators, as it targeted paper newspapers for this reason. He wants to send a message to the organizers that Apple will cause destruction to everyone, and there will be no free internet. Why ! This is thanks to its new policies that will force small companies to provide their services in exchange for income after Apple prevented those companies and applications from obtaining their source of income.


The enemy of my enemy is my friend

Why Facebook declared war on Apple?

The strategy of Facebook that he is currently working with is cooperation with Apple's enemies, as he explained his support for IPIC, the developer of the game Fortnite in its war with Apple, and announced that he would help antitrust regulators and legislators and support them in the case of the high royalty imposed by Apple on applications in its store, which amounts to 30% in return Every purchase takes place within applications, and the famous social network, which is the largest collector of user data in the world, will support small companies that will be affected by Apple's updates, as Facebook describes itself currently as a champion of prejudice and the poor, and that Apple is nothing but a fief that only wants to destroy others .


Point of view

Why Facebook declared war on Apple?

I would like to tell you that Facebook only cares about itself and the billions it reaps from ads as is the case with Apple, which is only concerned with its growth and getting billions of dollars annually from selling privacy to its users and does not think that Apple is a saint because its new policy is like poison in honey, you see it cares about privacy, but it will Application developers resort to providing their services in a paid manner because the ads have stopped, and then you will have to buy services or content and there will be nothing for free, and this means more in-app purchases, and then Apple will deduct its 30%, and so Apple will indirectly earn additional billions. It will appear to the world as a saint and protect users' privacy.

What do you think of the raging war between Facebook and Apple, share what you think in the comments

Source:

nYTimes

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