Steve Jobs once said, “People are smart, some people want to share more data than others. Ask them every time. Get them to ask you to stop asking them if they get tired. Let them know exactly what you are going to do with their data, and this is what ABut However, the CEO of the giant social network Facebook, Mark Zuckerberg, has been concerned for years about Apple and its CEO, Tim Cook, as the maker of the iPhone has had a great influence on the business of the social network, but a few years ago, the matter began to increase and Zuckerberg's anger escalated and reached a stage Boil until he said to his team, "We need to inflict pain on them," so that we learn in the following lines the story of the hostility between Mark and Tim and Apple and Facebook.

Cambridge Analytica

At the start of 2018, a major scandal broke out in which Facebook was involved and it was about leaking data from millions of users.At that time, Tim Cook, in an interview on national television, piled up his efforts to blame Mark and his company, saying that he would not have put himself and his company in such a situation, Mark countered that Cook's comments were too fleeting and superficial and not at all in line with the truth.
This was not the first time, nor would it be the last, that Cook's comments and actions provoked the anger of the Facebook founder, and late last month a fierce war broke out between the two tech giants over privacy and app tracking tools, and that confrontation revealed the simmering hostility between the leaders of the two companies alongside their contradictory vision about the future of the Internet. Apple has positioned itself as a protector of digital privacy, with criticism of the social network, Facebook, but indirectly and without naming it.
All of this is annoying on Facebook, which believes that Apple has exceeded its limits in a way that threatens its existence and what lit the fuse last month, a new privacy tool that the iPhone maker intends to introduce that will further restrict Facebook's ability to collect data, and in the investor earnings call, Zuckerberg accused Apple of being Interfering with how Facebook applications work, while Cook, without naming Facebook, gave a speech on the Internet condemning the conspiracy theories that some have spoken about due to the algorithms that Apple intends to launch to prevent the tracking of user data.
Who dominates the Internet

It can be said that the visions of Facebook and Apple are increasingly divergent and inconsistent. Facebook wants to utilize user data in the most effective way possible while Apple wants to attract users to its own device-focused world and by marketing itself as a privacy-focused company, the outcome of its battle with Facebook could affect The types of user data that can be obtained when surfing the Internet.
Also, the war of words and ideas in courts, regulatory bodies, and user decisions will play a strong role in that raging war between them, and about the privacy policy that Apple intends to implement, a Facebook spokesperson said, “It is not about two companies but rather the future of the free internet. Small companies, application developers and users will lose according to the rules. The new Apple is not, as Apple claims, about privacy, but rather about profit. This is why Facebook will stand up to Apple on behalf of all companies and developers affected by Apple’s new policy and its anti-competitive behavior, ”Zuckerberg said,“ Apple has every incentive to use its dominant position on the platform to intervene in how Our applications and other applications work.
Cook and Mark

The two men are very different in terms of personality, Mark is 36 years old, a Harvard graduate who was dreaming of the end of privacy as a social norm, while Tim Cook, 60, a very private man, moved to work at Apple as a specialist in supply chain logistics and for Zuckerberg, Facebook built on the concept of radical openness and is determined to keep its company at the center of events with free services supported by targeted ads. As for Tim Cook, who took over the management of Apple after its founder Steve Jobs, he plans to create a user experience free from any unfair tracking of user data and privacy, and this is why in his speech on Monday. Global privacy, Cook said, "If the work is based on misleading users, on exploiting data, or on providing options that are not choices at all, then it is not commendable - rather, it deserves to be fixed."
War of words

Late last year, 2020, Facebook announced that it would join the legal battle waged by Epic and its Fortnite game against Apple, and in the same week, the social network placed ads on the most famous paper newspapers attacking Apple and accusing it of killing competition and Facebook portrayed itself as standing in front of Apple in defense. On small companies in the world, and with the beginning of last month, Mark indicated that the privacy changes that Apple is planning will affect the growth of millions of companies around the world, but Apple does not care and intends to implement a privacy policy to protect users from the greed of companies such as Facebook, which Tim Cook said: "No A social dilemma can be allowed to become a social disaster. ”
Point of view
The raging war between the two tech giants will continue, and as we say again and again, “When you do not pay for the commodity, know that you are the commodity.” Facebook provides you with its services for free, and the price is your data and your privacy. As for Apple, the commodity is privacy, protecting your data and making you profit from it. Apple is in our best interest for us users.
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