It can certainly be proven that the iPhone was the product that made Apple A $ 2 trillion companyThis is a fact because Apple already sells a lot of iPhones (more than $ 65 billion as mentioned in the last quarter of the financial report, and these are sales Only a quarter of a year). But the moment the iPhone devices are not the best smartphones, they do not have the best cameras, screens or batteries, and there are devices that may be better than the iPhone, but people love iPhones, why?

People also love the iPads, Macs, and everything Apple produces, yet none of these are Apple's most valuable products. For that matter, it is not the most important thing that Apple sells. The most valuable thing Apple sells is trust.



Before we explain why it is worth asking a question: Is Trust Really a Product?

To answer that, it is important to understand what people are actually buying when purchasing a product from Apple. Take the iPhone for example, they definitely buy a device with glass, aluminum, an A14 processor, and cameras. When people buy something from Apple, they buy an experience, they expect the company to offer something to please them.

They expect that when Apple says that the experience of this device is great, that its performance is distinguished, and that these features work efficiently, Apple is sincere and gives a user experience that exceeds even expectations. They trust Apple to deliver real promise and real benefits, and they don't have to understand things like Universal Binaries and Rosette 2 To see if their applications will run efficiently.

They expect it to "just work", which is why when nothing works as expected it is very disappointing, which is why so many people talk about the way the company runs the App Store, and the many restrictions that Apple puts around its devices.

People expect more when the trust sells.

They expect that what they buy will respect their privacy and will not attempt to monetize their personal information. Some might argue that the thing that separates Apple from its competitors - its core brand value - is actually privacy, but we don't think that's necessarily true. We think Apple's push to make apps respect your privacy is another aspect of how it has continued to build an enormous amount of trust with its users.

If a product is something the company sells, then what Apple sells - and the experience its customers buy - depends entirely on trust. And this turns out to be more valuable than any product the company might sell.

Trust is always your most valuable asset. It's the only reason why anyone would freely give you money in exchange for the thing you make - because they have confidence that they will do what you say. They are confident that you will fulfill your promise.

If you don't, or if you break your promise, you lose confidence - and it is very difficult to earn again. This is why people don't like Facebook. This does not mean that the application is particularly bad, it does not mean that people do not like to communicate with their friends and see pictures of their families, they do not trust the people who make Facebook and that they have their interests most importantly in mind.

Apple is not perfect. There are a lot of things we wish Apple could do differently. However, ultimately the best thing Apple always does is build trust with its users.

Do you really trust Apple, and do you think trust is the most valuable product Apple sells? Discuss with us in the comments When can we lose confidence in Apple?

Source:

inc

Related articles