With the increasing dependence on the Internet, our lives have turned digital, and we have seen many violations committed by major companies to access their users 'data and sell them to third parties or even target them with advertisements, and this is why there is a question currently on the minds of iPhone users, is it really Apple sells its users' data or provides it to a party Third, we will provide you with the answer in this article.

Does Apple sell its users' data to companies?


What's the story

Before we answer the article's question, we will first talk about the data that Apple collects and compare it with what Google does, and then we will know how Apple uses your data, and this combination will be the answer to the article's question "Does Apple sell its users' data."


Data Collected by Apple

apple-data-collection-explained

Just like any large technology company, Apple collects user data from its devices and services, and if you go to the company's website and read Apple's privacy policy, you will find the type of data that it collects.However, unlike Facebook and Google, which can be described as two monsters that feed on data Users, Apple collects less data, but not because it has a good heart, but has chosen to use that data differently.

From the picture you see, you will notice that both Google and Apple collect similar data, but the privacy policy will tell you how to use, and while Google uses your personal data to display ads tailored to you directly, Apple does it in a slightly better way, what do you mean? I mean, Apple isn't showing you targeted ads, but rather it puts you in slides where certain types of ads are shown.

You haven't got the idea yet. Let's take an example to explore how Apple uses your data. Suppose you use the Apple News app to follow and read news about fashion. Apple puts you in the segment of people interested in fashion. When that happens, you will see more fashion-related ads in the app. That means. Apple will show you relevant ads, but it does not target you directly, unlike Google, which once you know that you are following fashion, you will be targeted directly with all types of ads, whether for fashion or other things related to fashion and others. That is, on Apple, you will see fashion ads, but in Google, it will be more dedicated to the topics that I talked about, specifically in fashion, brands, and others.

 According to Apple, a segment is not created unless there are more than 5000 users who have similar interests on the application, and of course this number is very small compared to the company's user base, which exceeds one billion people.


Does Apple collect your data?

The answer is yes, Apple collects your personal data and uses it to provide you with personalized ads, but it is easy to unsubscribe from personalized ads by going to Settings> Privacy> Apple Ads and disable those ads. Note that you do not stop the ads, but rather the personalized ads that put you in ad groups. This means that you will also see ads, but they may not be suitable for you.


Does Apple sell your data?

Even if you prevent ads from running, Apple still collects your data, and here is the most important question: What does Apple do with your data if you reject ads, does Apple really sell your data? The answer is no, Apple does not sell your data to advertisers from third parties, as the company exclusively has the ability to display ads for you on the app store and its applications, but it does not sell that data to third parties. But Apple clarified that it may share some data with parties such as a telecommunications service provider to activate your account or any application you choose to share data with.


Point of view

Search Google

Google and Apple may collect your personal data and use it in advertisements, but they do not sell it to third-party advertisers, but this does not make them good, if they do not sell your data to advertisers except that advertisers pay them in order for their ads to appear on Android and iPhone devices. However, advertisers cannot. Knowing who you are and anything about you.

An example to better illustrate the picture, suppose that McDonald's wants to display ads for a new meal, the best audience for this ad are food lovers who review recipes on Google or read food blogs on the Apple News app. Thus, McDonald's will pay Apple and Google to display its ads to food lovers from Android and iOS users - Fone, but he will not know the identity of these users because Apple and Google do not share that data with third parties, they exploit it for the best exploitation and this is the secret of their success.

So neither Apple nor Google sell your data directly, but they sell numbers. There are more than one billion iPhone users and more than 2 billion devices that depend on Google services, so Google or Apple do not sell your data, but they sell the fact that you are one of their users.

Do you really think Apple is selling your data? Let us know in the comments

Source:

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