AirPods cut production due to declining sales, Apple fined $ 12 million, a statement from Craig Fedrigi about transparency of app tracking, Germany's antitrust complaints about transparency requirements, and other exciting news on the sidelines ...

News on the sidelines Week Mar 5 - Mar 11


Tim Cook: AirTags are not designed to track children or pets

After the AirTags were announced, Apple's vice president of marketing, Kaiann Drance, and senior director of sensing and communication, Ron Huang, talked about the tracking device, its design, and its privacy. Drance stated that he wanted the design simple and unique. User privacy is one of AirTag's biggest selling points. Apple confirms that AirTag uses encrypted networks, and neither Apple itself nor other third parties can read their sites.

Questions have been raised about whether the AirTag could be used to track children and pets, the response being that the company designed the AirTag to track items, not children. The executive suggests parents should use the Apple Watch along with Family Settings to locate their children. And if tracking pets, Drance says they need to be on range.


 It's still on track to release its mixed reality glasses next year

Ming Kuo analyst previously stated that Apple's mixed reality glasses, this is how they called it, will debut in the middle of next year, and in a new report, he emphasized that.

According to one report, the glasses will include more than a dozen cameras to track hand movements and two 8K screens with eye tracking technology. It is important to note that mixed reality glasses are not the long-rumored augmented reality glasses, they are called Apple glasses, which are due to be launched in 2025.


The new 12.9-inch iPad Pro is not compatible with the old Magic keyboard

Citing a document provided to Apple stores, the report notes that the new iPad Pro‌ is 0.5 mm thicker than the previous 12.9-inch model. Due to the increase in thickness, the new iPad will not work with the older generation of Magic Keyboard. While the 0.5 mm increase in thickness is small, the new iPad Pro‌ does not close properly when positioned with an older-generation keyboard.

The new 11-inch iPad Pro‌ remains compatible with the previous generation of magic keyboards.

With the new iPad Pro‌, Apple sells a compatible Magic Keyboard, in addition to compatibility with the latest and thicker iPad‌, and the availability of a new white option, it is believed that the new keyboard is the same as the previous generation.

The new 11- and 12.9-inch iPad Pro‌ that comes with a faster M1 processor, 5G, and the new 12.9-inch Liquid Retina XDR display will be available for order on April 30, but it won't start shipping until the second half of May.


Tim Cook urged Mark Zuckerberg to delete user data from third-party apps

At a private meeting on the sidelines of an informal meeting of technology and social media executives in July 2019 in Sun Valley, Idaho, Tim Cook urged Mark Zuckerberg to delete all user information his company has collected from third-party apps.

This meeting came in the summer of 2019 just as Facebook was embroiled in a massive scandal. The company came under intense scrutiny due to sharing information from more than 50 million users, without their consent, with Cambridge Analytica for use in political advertisements during the 2016 presidential election. During their meeting, Zuckerberg reportedly asked Cook how he would handle the situation. It is reported that Facebook should delete the user information it has collected from third-party applications.

According to people with first-hand knowledge of the meeting, Zuckerberg was "stunned" by Cook's answer due to the fact that Facebook's business model consists of user data and the use of data to provide more personalized ads.

The tension between the two will likely peak in the coming days after iOS 14.5 and the App Tracking Transparency feature.


Complaints against monopoly in Germany regarding transparency requirements

Nine industry associations representing companies such as Facebook and Axel Springer Publishing and Distribution in Germany have filed an anti-monopoly complaint with Germany's competition regulator regarding transparency requirements for tracking applications from Apple. This comes on the heels of a similar complaint filed by advertisers in France last year. Industry federations are reported to have expected a 60% reduction in ad revenue for app developers, as they believe this requirement will make it difficult for third parties to collect the data they need to place ads.


In a new advertisement, Microsoft mocks the MacBook Air

https://www.youtube.com/watch?v=HyliB3OYMlc

Microsoft came out with another announcement highlighting the new Surface 4 laptop, but instead of focusing primarily on the device's features, it chose to place it in comparison with Apple's MacBook Air. For example, a Microsoft touch device works while the MacBook Air does not work, and how do you not have a touch screen? After describing the ports on the Surface Laptop, which contain USB-C and USB-A, she said, “It is best to bring your own dongle to provide your device with additional functions, etc. You can watch the video above.


Hands-free voice control feature gets support for more languages ​​in iOS 14.5

The Voice Control feature was first introduced in iOS 13 and macOS Catalina, and it allows users to navigate and interact with an iPhone, iPad, or Mac device, using voice commands to click, scroll, type, close and unlock the iPhone, and more. To use this function, open Settings, go to Accessibility, then Voice Control, then set up Voice Control, and follow the on-screen instructions. Alternatively, you can say "Hey Siri, open Voice Control Settings." Unfortunately, the Arabic language is not yet supported.


Statement from Craig Fedrigi on transparency of application tracking

With Apple's application now for transparency rules to track applications with IOS 14.5 versionJoanna Stern of the Wall Street Journal interviewed Chief Software Engineering, Craig Fedrigi, to talk about Apple's goal of this feature and how it works.

According to Craig, Apple wanted users to have a choice about when and how they would be tracked and how their data would be used. These devices are a very close part of our lives and contain a lot of what we think about, where we have been and who we have been, however, the users deserve and need to control that information. "Violations can range from frightening to serious," he added.


Apple bans apps that reward users for enabling app tracking

Apple says it will ban and reject applications on its store that try to provide financial or other incentives to users to enable tracking through transparency of application tracking, which is one of the many measures that the company takes to ensure that developers follow the new framework they are required to follow as Apple wants. It seems that the story is in it! Will Apple proceed to profit from behind this matter? Or is it to preserve privacy purely and purely?


Apple is on TIME's list of the 100 Most Influential Companies for 2021

During the holiday season, Apple raked in a record $ 111 billion, thanks in part to a slight rise in remote work and education which led to an increase in sales on Macs and iPads. And that's just one way that unlike its competitors, the company has managed to challenge the current situation since last year. Among other moves, it launched a new batch of Mac computers with a plan to phase out its use of Intel processors as well as devices supporting 5G, and add services such as Apple Fitness Plus and other services.

Apple ranked the fourth largest American company. It is expected to continue to dominate, especially after its future entry into various markets such as cars and augmented reality.


Apple fined $ 12 million in Russia

The Russian Federal Antitrust Service (FAS) imposed a fine of $ 12 million on Apple for alleged misuse of its dominance in the mobile app market, i.e. for violating antitrust rules with the App Store. According to FAS, Apple's distribution of apps via iOS gives its products a competitive edge. Apple was collected 906.3 million rubles, equivalent to $ 12.1 million. The fine stemmed from an August ruling that said Apple had misused its dominant position in the app store and limited competition in the iOS app market when it began blocking parental control apps again in 2019 for using configuration profiles. Apple responded that it did not agree with the FAS decision and planned to appeal.


AirPods production cut due to lower sales

Apple has reduced its production of the highly popular AirPods by about 25% to 30% due to lower sales due to increased competition in the wireless earbuds industry, according to the report, citing sources familiar with production plans, Apple plans to produce approximately 75 to 85 million units. Only AirPods for the remainder of this year. It was initially planned to target 110 million units.

One of the people familiar with the matter said that stock levels of AirPods are currently high and demand is not as strong as expected, so Apple made this decision.


Miscellaneous news

◉ Today, Apple released the first beta version of the iOS 14.6 update and the watchOS 7.5 update for developers for testing purposes.

Apple is launching a program that will provide COVID-19 vaccines to its employees in its offices. It is collaborating with the Walgreens Boots Alliance to provide vaccines, and employees will be able to register on a website Apple will soon launch.

Apple has announced an investment of $ 430 billion to create 20000 American jobs over the next five years, an increase from its previous $ 350 billion investment announced in 2018.

◉ The famous 11-inch iPad Pro‌, which features a faster M1‌ processor and improved cameras compared to the previous model, will be shipped on May 22, a well-known leaked, John Prosser. The larger 12.9-inch model, which features the M1‌ chip, better cameras and a new small LED display, will be shipped the day before, on May 21.

◉ iCloud Mail experienced an outage for a few hours, and some users had intermittent problems accessing their inbox as a result, then Apple resolved the problem and things returned to normal.

◉ Apple confirmed to TechCrunch that a recently released macOS 11.3 software update patches a security flaw that is said to allow a hacker to remotely access sensitive user data.

◉ Now that iOS 14.5 is available, app tracking transparency is being implemented. Developers will no longer be able to access the Advertising ID of your iPhone, iPad, or Apple TV without your explicit permission, which will prevent developers from tracking you across apps and websites for your ad targeting preferences. And if that sounds confusing, Apple has created a video of App Tracking Transparency and it's now available on YouTube, to learn what the changes mean.

◉ This week, the European Commission will file charges against Apple over concerns that its app store rules violate competition law in the European Union, according to the Financial Times. The charges relate to a two-year antitrust dispute with Spotify.

◉ Twelve South announced the launch of the Forté, a charging stand compatible with MagSafe charger.

◉ In a report related to an ongoing investigation into the dominance of Apple and Google in the app market, the Australian Consumer Watch Authority warned both companies that they want consumers to have more options when it comes to pre-installed apps on Apple and Android devices. Especially the default apps.

◉ The Consumer Technology Association (CTA) announced that CES 2022 will return to Las Vegas next year as a personal event, but the digital option will remain. The conference will take place from January 5th to January 8th.

◉ In partnership with AT&T and Apple, America's Delta Air will provide each of the more than 19000 flight attendants with an iPhone 12 "to enhance the travel experience for all passengers," it announced. This is to be able to use augmented reality to more accurately evaluate in-cabin inventory, to receive more training on mission-critical, and more.

◉ Just one week after Apple unveiled AirTags, T-Mobile announced the launch of SyncUP TRACKER, an LTE-based tracking device designed to attach easily lost items.

◉ Apple has released a new firmware update 3E751 for the second generation AirPods and AirPods Pro, to update it from the previous firmware 3A283 released in September. How to update follow this article - Link.


This is not all the news that is on the sidelines, but we have brought you the most important of them, and it is not necessary for a non-specialist to occupy himself with every oddity and incidence,
There are more important things that you do in your life, do not let the devices distract you or distract you from your life and your duties, and know that technology is there to facilitate life and help you in it, and if it robs you of your life and preoccupies you, then there is no need for it.

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