It is known that Apple does not neglect the small or the big in its products and pays attention to the smallest details, and those who visited Apple stores find this same attention to details and notice that they provide the best experience for their visitors so that the visitor feels as if they own their devices. What is the secret?
Everything is organized and tidy
You always find the Apple Store organized and tidy, the devices are all in the same position, the distances between them are fixed and calculated, the MacBooks have the same screen corner every day and every hour, everything is organized and tidy and comfortable for the eye.
Visitors can test the devices completely freely
Apple's philosophy inside the store is to convey the feeling of owning the devices to the user inside its stores and make him feel that the device in your hands is really his own and is confident that if you try it you will buy it, so there are strict orders for Apple employees not to approach any visitor while using the devices and therefore you can do what On the device you want, you can download games, read books, listen to audio clips, browse your Facebook account, or even open your personal email and respond to your emails. Apple has provided fast internet and comfortable seats that you can sit on and try the product as you like, and the company has dispensed with glass boxes. In the end, Apple knows that the device you try will capture your heart and mind and you will not leave the store before you buy it or at least decide to buy it one day.
Providing the latest and most popular applications in devices
In the previous point, we mentioned that the user has the freedom to experiment with the devices, and to complete this point, the company downloads a large number of the most famous applications and different games so that you can experience the device freely. If you want to use your device at work, you will find the most popular office applications, in design you will find photo editing applications, games, audio applications, books and everything. The bottom line is that Apple wants to tell you that the device in your hands is suitable for everything.
You are always right even if you are wrong
How would you feel if you entered a store to buy a product and gave its name incorrectly, and the employee interrupted you, saying that the name of the product was pronounced like this, you might feel that the employee said to you, “You don’t know anything about the product you want to buy.” This will not happen with Apple employees because they maintain a positive relationship between them and the customer and always strive to make sure that they are positive, so the customer is always right and they do not embarrass him when he pronounces the name of one of the products wrong. If you tell them “I want an S-Pad” you will not find it suitable You provide your information to prevent embarrassment and to maintain the morale of the customer.
Respect the country's culture
Note with me that the color of employee clothes in Apple China stores is red, and not blue as is the case in most Apple stores, and the reason is to respect culture, the blue color is not popular in China unlike the red color, and this does not apply to clothes only but everything, Apple always respects The culture of the place so that the visitor feels that he is always welcome.
Welcome as soon as you enter the Apple Store
After entering the Apple Store in a few seconds, you will notice a warm welcome by one of the employees, which makes the customer feel that he is important and not a fleeting curious customer, and we all know the famous Apple greeting by its employees when the store opens for a specific event such as the iPhone issuance, which concludes a wonderful impression, as it wants every customer to feel it As if you were saying to him, "Where are you, man?" We were waiting for you! ' And some Apple stores, when you exit from them during the launch or opening of devices, employees applaud you because you bought a product. This makes you feel like an important person and you may return to the Apple Store to feel it again.
Say "as is clear" and do not say "unfortunately"
This is one of Apple's commandments to its employees when they cannot solve a customer's problem. Unfortunately, the word "unfortunately" raises a bad and frustrating feeling and is replaced by a phrase as it is clear. Apple trains its employees in the language that they should speak with customers, they always strive to maintain a positive spirit, so they do not mention sentences that may leave a negative impression on the customer. Of course, the above is known in any customer service, but in Apple you will find more and strange things. For example, you will not find it saying “the advantages of the iPhone” but by saying “the benefits of the iPhone.” It is wrong to list to a person advantages that he may not need, but the best thing is to describe to him how this is The product will improve many things in your life and you will not be able to do without it, as it imposes strict control on them regarding the language they use inside the store even in ordinary matters.
Do not touch the client device before asking permission
The goal of this recommendation is to make the customer solve his problem himself with the help of an Apple expert. It is not right when someone asks about a problem to hold his device and solve it for him. Rather, it is better to train him to be able to solve his problems alone in the future. If an Apple employee finds that it is necessary to hold the device to explain to the customer, he must ask permission beforehand to prevent embarrassment, as there may be something personal inside the devices.
An Apple employee does not receive commissions
When you go to buy a product and find the seller urging you to buy this or that, you think to yourself and say, “Of course he is looking for his interest, he takes commission on sales,” so Apple does not implement this matter. Apple’s goal is for the employee to be free to deal, and his goal is the customer’s convenience and not his commission, and therefore all customers are equal for him, whether he buys a device that costs $4 or a cable at $20, in the end, he will not get money for the sale. But of course, this does not mean that Apple does not notice the hard-working employees and gives them rewards, but here it is additional and discretionary, not essential.
Well done
professional minds
Thank you for this nice topic
Excellent article that clarifies many things whether the shop implements these guidelines or not
But the purpose of the article is to clarify these important points that I mentioned, and I think that the customer can communicate with Apple or an Apple consultant for any observation.
Thank you so much
Unfortunately, not everything in the article is correct. Once, in a Delaware store, on the first day of the 5s issue, I called the police into the store, and after more than XNUMX hours of arguing and calling the store managers, my request was accepted after the police threatened them that I had the right to file a compensation case.
Excellent article
Honestly, I would like to enter a store from apple, but unfortunately in Iraq there is no official store
In Apple stores, there is a “daily” welcome for visitors when the store opens at XNUMX am
Where employees line up on both sides and welcome visitors, clapping and cheering
I am impatiently waiting for the opening of a branch in Saudi Arabia 😭 but God knows when my dream will come true 🤔
A very, very wonderful article as we are used to from you... All the love and appreciation 🌷🌷🌷
From a personal experience in the Apple Store in Zorro Mall in Istanbul, their treatment is not good and they always try to escape from the problem in a smart way so that they do not have to replace the device in the manual. Dodgy professionals.
We are afflicted with apple disease, and we have no cure
From the article it means
in tests
or courses
To know the style الا
As well as the form of the employee
as well as his voice
and his expectations
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About a personal experience and also heard it from more than one person; Some of the employees of the Apple Store in the Dubai Mall deal loose and lofty, especially the American Arabs!
Whereas, all of the people I dealt with through Apple's phone service were highly knowledgeable and polite.
Really the experience of the Apple Store in Amsterdam is exceptional
How old is the author of the article? Definitely under adolescence
Sebek from decoration and appearances
We talk about the customer's suffering
There are no comfortable chairs
In the event that you wish to verify the information of the article, I invite you to visit the official Apple store in Abu Dhabi (Yas Mall). Indeed, all of what was mentioned in the article I noticed in the store, and you will also notice that among all the stores in the mall, the Apple store is distinguished in terms of glass decoration and attention to detail. Details This is different from the crowding in front of the store, and it is only rivaled by the (Virgin) store in crowding.
Apple branch in Egypt
He was treated badly
And I only tried to unlock the iPhone after it was turned off, they said this iPhone is from China, not the Middle East, and they can never open it. I mean, how do I take a plane to East Asia to open the device??! In the end, I went to a normal maintenance and opened it while an Apple employee considered the matter impossible
This is not a branch of Apple. It has no branches in Egypt. This is just a distributor of products nothing more. Official Apple Stores in the Middle East only in Dubai and Abu Dhabi
Some stores are agents of Apple and an Apple support employee tries to send you to one of these stores to find that this store is nothing but a delivery company 🚚 to the main Apple store and to solve your problem you have to wait two weeks to solve a problem with your phone, you must have another phone to wait for two weeks
All the information mentioned about the death is correct
Only once, I went to the Apple store and explained to him about my need for an Apple phone with XNUMX SIMs, and he said that it does not exist, but his experience is that I brought it from China
He told me indirectly that I am stupid and that there is no insurance on my device........etc
And I tried to convince him that his words were wrong
He put his hand on the Apple logo and that he knows more than me
At that time I asked the supervisor and told him about the stupidity of his employee and I opened my phone and it had an Apple Car on it and with XNUMX SIMs 😂😂😂😂😂😂😂
(The seats are comfortable in the Apple store) is a completely incorrect statement and it is a project to break the customer's back, we were and are still sitting on a wooden pallet in their store
Taking an appointment to solve the phone problem takes a long time, and if the Apple support employee makes a mistake in recording your data, you will be refused entry to the store and you will bear his mistake. So get an appointment to solve a problem
The customer's time is the last of Apple's worries
I emphasize their superior treatment and consider all people less intelligent than them
With a personal experience in their store in Washington, Dubai and other stores..They always respond to customers like robots without thinking..and if you complain about a product, you must send a mail explaining your problem and then make an appointment. this is!!!!
If you are asked about a feature in a device that they do not know, it will take you to enter online and read the pdf
Oh man, minus countries punish the one that he bought from them...
BADIE GONG
In response to what you mentioned about the superiority of Apple employees, especially those in the store, honestly when I mention to them some features on the Apple Watch, for example, they were not aware of it
Some owners of Apple devices own them and have experience with them when they were some Apple employees in the sixth grade
Great article, but I hope to see an Apple store in Egypt soon
Oh, I swear by God
God willing, when we open a store for them, I will be one of the first 🥰