It is known that Apple does not neglect the small or the big in its products and pays attention to the smallest details, and those who visited Apple stores find this same attention to details and notice that they provide the best experience for their visitors so that the visitor feels as if they own their devices. What is the secret?
Everything is organized and tidy
You always find the Apple Store organized and tidy, the devices are all in the same position, the distances between them are fixed and calculated, the MacBooks have the same screen corner every day and every hour, everything is organized and tidy and comfortable for the eye.
Visitors can test the devices completely freely
Apple's philosophy inside the store is to convey the feeling of owning the devices to the user inside its stores and make him feel that the device in your hands is really his own and is confident that if you try it you will buy it, so there are strict orders for Apple employees not to approach any visitor while using the devices and therefore you can do what On the device you want, you can download games, read books, listen to audio clips, browse your Facebook account, or even open your personal email and respond to your emails. Apple has provided fast internet and comfortable seats that you can sit on and try the product as you like, and the company has dispensed with glass boxes. In the end, Apple knows that the device you try will capture your heart and mind and you will not leave the store before you buy it or at least decide to buy it one day.
Providing the latest and most popular applications in devices
In the previous point, we mentioned that the user has the freedom to experiment with the devices, and to complete this point, the company downloads a large number of the most famous applications and different games so that you can experience the device freely. If you want to use your device at work, you will find the most popular office applications, in design you will find photo editing applications, games, audio applications, books and everything. The bottom line is that Apple wants to tell you that the device in your hands is suitable for everything.
You are always right even if you are wrong
How would you feel if you entered a store to buy a product and gave its name incorrectly, and the employee interrupted you, saying that the name of the product was pronounced like this, you might feel that the employee said to you, “You don’t know anything about the product you want to buy.” This will not happen with Apple employees because they maintain a positive relationship between them and the customer and always strive to make sure that they are positive, so the customer is always right and they do not embarrass him when he pronounces the name of one of the products wrong. If you tell them “I want an S-Pad” you will not find it suitable You provide your information to prevent embarrassment and to maintain the morale of the customer.
Respect the country's culture
Note with me that the color of employee clothes in Apple China stores is red, and not blue as is the case in most Apple stores, and the reason is to respect culture, the blue color is not popular in China unlike the red color, and this does not apply to clothes only but everything, Apple always respects The culture of the place so that the visitor feels that he is always welcome.
Welcome as soon as you enter the Apple Store
After entering the Apple Store in a few seconds, you will notice a warm welcome by one of the employees, which makes the customer feel that he is important and not a fleeting curious customer, and we all know the famous Apple greeting by its employees when the store opens for a specific event such as the iPhone issuance, which concludes a wonderful impression, as it wants every customer to feel it As if you were saying to him, "Where are you, man?" We were waiting for you! ' And some Apple stores, when you exit from them during the launch or opening of devices, employees applaud you because you bought a product. This makes you feel like an important person and you may return to the Apple Store to feel it again.
Say "as is clear" and do not say "unfortunately"
This is one of Apple's commandments to its employees when they cannot solve a customer's problem. Unfortunately, the word "unfortunately" raises a bad and frustrating feeling and is replaced by a phrase as it is clear. Apple trains its employees in the language that they should speak with customers, they always strive to maintain a positive spirit, so they do not mention sentences that may leave a negative impression on the customer. Of course, the above is known in any customer service, but in Apple you will find more and strange things. For example, you will not find it saying “the advantages of the iPhone” but by saying “the benefits of the iPhone.” It is wrong to list to a person advantages that he may not need, but the best thing is to describe to him how this is The product will improve many things in your life and you will not be able to do without it, as it imposes strict control on them regarding the language they use inside the store even in ordinary matters.
Do not touch the client device before asking permission
The goal of this recommendation is to make the customer solve his problem himself with the help of an Apple expert. It is not right when someone asks about a problem to hold his device and solve it for him. Rather, it is better to train him to be able to solve his problems alone in the future. If an Apple employee finds that it is necessary to hold the device to explain to the customer, he must ask permission beforehand to prevent embarrassment, as there may be something personal inside the devices.
An Apple employee does not receive commissions
When you go to buy a product and find the seller urging you to buy this or that, you think to yourself and say, “Of course he is looking for his interest, he takes commission on sales,” so Apple does not implement this matter. Apple’s goal is for the employee to be free to deal, and his goal is the customer’s convenience and not his commission, and therefore all customers are equal for him, whether he buys a device that costs $4 or a cable at $20, in the end, he will not get money for the sale. But of course, this does not mean that Apple does not notice the hard-working employees and gives them rewards, but here it is additional and discretionary, not essential.
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