We have talked repeatedly about Apple’s entry into the field of subscription services, and the company’s strategy has varied in different ways between services, and some services have been overwhelming success since its inception, such as Music, and others have a slow start and began to accelerate later, such as TV + service, and between these two services comes the arcade game service and we have talked about it in -This article- Where Apple helps many game studios and concludes deals with other studios to publish high-quality titles on the service for a small amount per month to enjoy all the games, but Apple's strategy is not clear here and has some shortcomings, so what is missing from the arcade service to reach the success it deserves?
Game quality is not the problem
The Arcade service contains many games that are exclusive or shared with PlayStation and Xbox, all of them are of high quality designed in collaboration with studios or old popular games revived specifically for Arcade but without any additional in-app purchase or ads, just play without interruptions . There are many more examples that you can try out on your own during the month-long free trial. titles like Fantasian و World of demons و Earth night و The pathless. And many more (you can compress the names of the games to display in the store).
(The game in the picture above is Redout: Space Assault)
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There are games that attract fans of popular series, but more is missing
It is known in the gaming world that if you want a loyal customer, you have to adopt one of the famous series that many players love and keep it exclusive to you for as long as possible, such as Spider Man on Sony PlayStation or Zelda and Mario on Nintendo devices. There are those who buy these devices specifically to get them, so what about if they find what they love on a device they already own, such as the iPhone, and they only have to pay five dollars a month for the whole family?
The most famous example of what an arcade has is the Fantasian game. Which comes from the designer of the famous Final Fantasy series, and indeed the demand for this game is so great, that there are many who do not use the iPhone mainly but want to pay a special arcade subscription to play this game.
Excellent game but I think Apple should increase the number of those games coming from well-known and popular studios.
Almost zero marketing
I never thought I'd write this one day, but Apple's biggest problem with the service is marketing! While marketing is Apple's most talented thing, you won't find any effective marketing for games in the service. They are not shown at major conferences prior to their release, and many Trailers are not released.
Apple should not market the service itself with the same force, but rather focus on marketing games individually and violently, and then put the phrase “available on arcade” at the end of the ad. This will attract a lot of amateurs who are accustomed to paying exorbitant prices, and they may like the service in terms of quality and enjoyment, as well as the low price compared to what they pay for the rest of the services. After all, it is the price of a cup of coffee in many countries.
Long breath fight
Apple announced on Twitter a few days ago that the number of games has reached more than 200 games, and now they can say that there are hundreds of games in the arcade, so is Apple waiting for the service to reach a certain number to start a giant promotion campaign? Or are you waiting for a certain number of users? Or do they think that promoting the service on the App Store only to iOS users when it is opened is more than enough and they have to wait in a long battle of breath? We don't know but I would love to see a change in this strategy to support the service because I'm already enjoying it.
I don't believe in marketing, especially traditional, for products that appear to be (made on the side).
For an arcade advertisement to appear in the store is the best and cheapest way of marketing, so we do not take the number of visitors to the investigation shop, which exceeds the well-known means of marketing.
I am even surprised if I see an advertisement on the street about the iPhone. It is not befitting for the apple to be this backward advertising, which I find palatable for companies that produce refrigerators and other “consumer products” because they are accustomed to “occupying the streets” wholeheartedly.
The apple is not deceived by the mourning of Roblox and its sisters, as it is few and does not need XNUMX competitors.
The future of games, if they are on the iPhone, is what can be downloaded from the researcher.
If there is an improvement in that experience, the trend is towards multiplayer or online games.
I'm only a fan of games that were and are, like crazy birds and puzzles.
From my simple experience in playing the famous PUBG, it is a game that needs to be crammed into the arcade store, and it does not need such a way to succeed, I do not understand why the apple has waited for arcade fans and subscribers until now.
In short, the choice was miserable, and its doomed to closure forever.
Can we say that Apple Arcade is just a game for teenagers that does not get fat and does not satiate one's hunger. If Apple sits for a hundred years, it will not and will not be able to compete with the PlayStation, the darling of adults and children. Next is the Xbox. Apple has entered a market that does not have the security of its specialty. Undoubtedly, the failure is clear and announced.
I'm waiting for an Android one to come in and say Apple is over after Steve's death 😂😂
Yes 😂 but Steve was a marketing genius and I think his approach would have been a little different if he had believed in the project. It was to fill the world with ads.
The article is beautiful
the problem
I am afraid to download games on iPhone and iPad
Because of the battery
The ipad battery can handle anything bro 😃
My current problem is with them
The family subscription to “Apple One” saves only 200 GB in iCloud!
200 gigs is barely enough for my files on iPhone and Mac.. How can I get back if I share them with family members!?
Often this pricing is because the subscription includes several services at a price that is not relatively large. Apple considers the space included in it only as an initial space and then you have to pay more specifically if you want more.
I am not a fan of these games, but Apple's policy is to overconfidence in its product, as it has contracts with many programs and games, and even governments in many countries.
Thank you for helping people
I enjoyed reading the article
Thank you