It's not surprising that this year's iPhone lineup gets some great camera improvements. IPhone 13 It would get a larger and more prominent square in the camera area, but it wasn't entirely clear how Apple would use that extra space. However, Mark Gorman, a famous analyst from Bloomberg, appears to have some ideas based on what he's heard from inside sources. Gorman says that the new iPhone lineup will get at least three major new features for the camera and video recording, and Apple hopes that these features will encourage users to upgrade, so what are they?

Video in portrait mode

Confirming an earlier rumor, Gorman notes that Apple will add a Portrait mode video capture feature, allowing videographers to take advantage of bokeh or background blur effects like those used in photos before.

Apple first used portrait mode on the iPhone 7 Plus in 2016, and did it with the iOS 10.1 update later, after the iPhone was launched. Since then, it has become one of the most popular photography features.

Apple has greatly improved it over the years, adding the ability to adjust image depth in Portrait mode after the iOS 11 update, as well as a new Portrait Lighting feature with the 8 iPhone X and iPhone 2017 lineups. Depth in real-time on the 2019 iPhone XS and XR, and brought limited portrait mode to the single-lens iPhone XR, eliminating the need for a second lens for the first time.

In all this time, portrait mode was limited to taking pictures only. During the unveiling of this year's iOS 15 update, we received a hint that Apple was expanding it to include video when it announced Portrait Mode for FaceTime calls, and you'll only need an iPhone with an A12 Bionic chip to take advantage of this feature.

And if Gurman's information is correct, this feature will not be in the iOS 15 update only, but will be an exclusive feature for iPhone 13 devices and may only be for the Pro versions as a major selling point for those devices.

ProRes . video

ProRes is a high-quality video format developed by Apple similar to ProRAW for photos. After Dolby Vision HDR imaging technology on the iPhone 12, Apple this year will go even further, raising the bar for professional videographers with support This format called ProRes is superior quality.

Professional video editors use ProRes, the original format favored by Apple's Final Cut Pro video editing suite, and much like RAW capture, it gives video editors more control during post-production.

The downside, however, is that it results in very large files, as one minute 60fps video in HD 422 in ProRes format comes in at 2.2GB, while 4K video at 60fps comes in at 9.5GB per minute. The lower quality ProRes 422 LT resolution reduces these numbers by only about 30%.

Something like this most people will not want to use, but it targets a very small group of photography professionals and this will prompt Apple to produce iPhone with storage capacities of up to 1 TB, because the largest capacity now in the iPhone 12 Pro Max will not last even an hour of ProRes video shooting 4K resolution at 60 frames per second.

ProRes for videographers will do what ProRAW did to photographers on the iPhone 12 Pro last year. We believe this will also be exclusive to Pro models only.

smart filters

The iPhone 13 is also expected to gain powerful AI-based filters that will precisely apply changes to objects and people in photos, rather than just generally covering the entire image.

Information indicates that the filters themselves will in fact be similar to what has been available since 2013. Users will be able to use filters for warmer and cooler color temperatures, a more dramatic look with deeper shadows and more contrast, as well as a more balanced pattern to display realistic shadows and colors with a more realistic look brighter

AI has a big role here, filters or filters will produce much more natural looks than before. For example, temperature filters will adjust colors while keeping white neutral, and the focus will be on adjusting subjects rather than backgrounds.

Other than what we mentioned, there will be modest improvements, and Apple may surprise us with what was not expected.

Do you think those new camera features will be the primary selling point? Or are there other selling points? What do you think of these new features? Tell us in the comments.



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