Cinema Mode is one of the amazing features that came with IPhone 13 However, every time you see a review of the new iPhone, we feel as if the reviewers don't know how they feel about the new feature, is it just a gimmick by Apple or a revolution in portable cameras, where Apple came with the idea and how it managed to build this The feature and whether it is actually useful, the answer comes from Cayenne Drans, vice president of iPhone Marketing, and Johnny Manzari, who works as a designer on the user interface team at Apple.

Cinema Mode

Apple is constantly working on modifications Camera In the iPhone, improving the lenses and adding great new features, the iPhone 13 is no exception. One of the display features added to the new iPhone is known as Cinema Mode, through which the focus of video is intelligently adjusted from object to object based on the context of the scene.

How does the new mode work?

Cinematic Mode is a set of functions in a new section of the Camera app that uses the new Apple chip, GPU and Neural Engine for machine learning processes, accelerometers for tracking and movement, and an updated sensor-mounted wide-angle lens that can automatically identify the subject, focus on the new subject, and move the focus point on him.

Where did the idea come from?

According to Drance and Manzari, Apple did not choose Cinematic Mode as its primary feature but the idea developed naturally as Apple's design team explored the craft of filmmaking.

“When you look at the design process, we begin with a deep respect for image and filmmaking throughout history,” says Manzari. We are intrigued by questions like what are the principles of timeless photography and filmmaking.” So the Apple team spoke with cinematographers, camera operators, and other video professionals, and then realized that depth of focus was an important tool for storytelling where the shift in focus draws the eye from One object to another and this is what happens with the viewer where the focus is on the elements that the artist wants others to notice, and this is not the first time that Apple has launched a new feature that was not taken into account, the “Portrait Lighting” feature, which became available starting with the iPhone X, Apple's design team visited classic portrait artists, illustrators, and even Chinese brush painting professionals, and then repeatedly tried the feature and developed it until it appeared in the form we know today, where it can create brightness and lighting effects comparable to what photography studios do.

What is the purpose of the new situation?

The company's goal in adding the new cinematic mode to the iPhone 13 family was to turn something that only professionals can do and make it simple for the average user, and this is what Apple masters, taking something complex and hard to learn and doing traditionally and then turning it into something automatic and simple.

How did the new situation work?

It is not surprising that the task of manipulating depth of field relies heavily on Apple's new A15 processor and its neural engine to perform difficult and tedious tasks. This means that we will need higher quality image depth data for Cinematic Mode to work across subjects, people, pets, and objects and we have needed this depth data constantly to keep up with every frame so displaying these AF changes in real time is a heavy burden on the device and that's where it comes in The new Apple chip and Neural Engine.

What do you think of the Cinema Mode feature, tell us in the comments



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