You may be familiar with Apple's iPhone Exchange Program. Where you can give your phone to the Apple Store and get a discount on a new device. This program began in 2013 and spread until one third of new iPhone buyers became beneficiaries. Why does the company provide it? And what does the company do with old devices?

First loss in 2013

The program started in 2013 in particular. When the company recorded a sales decline in the first quarter of the year, which was the first sales decline in ten years. So the program began, which encouraged old iPhone users to buy a new iPhone, and this has already contributed to increasing the company's profits.

A severe need with the iPhone 10

In 2017, Apple strongly promoted the switch program with the announcement of the iPhone 10. It was the company's first device, which starts at a price of a thousand dollars. So it had to lure users with discount deals to convince them to buy a more expensive device than usual.

A solution to the update cycle problem

It is well known that iPhone users keep their device longer than before. Especially since beautiful modern devices are powerful enough and Apple provides them with updates for years, there is no permanent need to update. But with trade-in programs, Apple may tempt users, especially those who are tech-savvy or trendy, to talk faster when there is a good discount on the price of the devices.

Reuse your old iPhone

If the old iPhone is in good condition, Apple polishes it, repairs any defect, repacks it and sells it again with a full warranty like new. These devices are known as refurbished. It is a good deal for the money and helps Apple sell devices at competitive prices in markets such as the African and Asian market where the user wants devices at a better price.

Disassemble and reuse components

If the device is not fit for resale after repair, Apple dismantles it to use its basic components to make new devices. Where Apple has built a robot for this process can dismantle 200 iPhone devices per hour with the recovery of components and essential metals from it, which can be recycled. This device even has a name, daisy, meaning daisy flower. You can watch the loudspeaker in action in the video above.

With this, Apple hopes that in the future, most of the new devices will be made from materials retrieved from old devices without the need to extract new metals and components from the earth. Preserving the environment.

Have you used the exchange program before? And do exchange programs give you better value than reselling at the regular stores where you live? Share with us your experience

Source:

appleexplained

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