In a phenomenon that may seem strange, many application developers have accused Apple of doing a cunning ploy that prevents these developers from getting profits from their applications and even incurring them millions of dollars and winning a lot of money on their account.

Apple trick

Apple secretly buys advertising space from Google to promote apps that offer in-app purchases or paid, and here begins the trick. Apple is guaranteed to get its commission, which ranges from 15 to 30%.

google ads

Google's policies state that ads may use other companies' trademarks if they are primarily intended to sell or facilitate the sale of products, services, components, parts, or products or services that are compatible with the trademark. When someone searches on the Google search engine, the Google Ads system starts displaying the highest-priced ads in the foreground.

The result

Main effect: Maximize Apple's revenue by increasing in-app purchases through its store, and this helps it make more money from these developers when purchases are made in the App Store and not on those app sites.

Secondary effect: What Apple is doing is creating competition for ads on websites and this increases the cost of those ads for app developers and instead of paying the usual price, they will pay a lot more.

The quality of targeted applications from Apple

The apps that were said to be affected are Babbel, Bumble, HBO, Masterclass, Plenty of Fish, Tinder and all the apps with higher subscriptions because this makes it very profitable for Apple and some subscriptions are worth hundreds of dollars a year. These subscriptions may be for training classes, education, fitness or dating apps and the cost to run an ad for Apple may range from $5-10 per successful subscription and earnings can easily reach $50 or more.

Finally, developers say the cost to them isn't just financial. When people buy access to a service via an iPhone app subscription, they're essentially Apple customers and for privacy reasons, the company doesn't provide much information about them to the apps or companies that run those apps. This means that it is difficult to provide customer service or even address any issues.

Apple responded

Why does Apple want to scan your veins?

Apple confirmed that it was running these ads, told that it was nothing illegal and that it had been placing these ads for non-proprietary apps in the App Store for more than five years and that it was nothing new. The ads are simply designed to promote products distributed via their owned app store. Apple refuted the idea that it was running these ads “secretly” or “quietly,” as stated in the original report. She says she regularly communicates with developers about these ads. The ads are said to be clearly labeled as from the App Store, and are allowed to do so under the Apple Developer Program Agreement.

What do you think of Apple's strategy to increase the revenue of its App Store, and did you know that you can get a better price if you subscribe to some applications through their site directly, tell us in the comments



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