Apple launches “Photographed on iPhone” macro photography challenge

Apple invites iPhone 13 Pro, iPhone 13 Pro Max users to take pictures of small things with the wonderful macro photography style and participate in the “Photographed on iPhone” challenge. The challenge runs from today until February 16, 2022. Winners will be announced in April.

Macro style

iPhone 13 Pro phones feature the most advanced camera system ever in an iPhone, where users for the first time can take clear and stunning photos with a focus distance of 2cm.

To celebrate macro photography, Apple is inviting users to share their favorite macro photos captured on iPhone 13 Pro and iPhone 13 Pro Max on Instagram and Twitter with the hashtags #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge.

Submitted photos from around the world will be judged by a panel of judges with extensive experience in photography and from the Apple team, and 10 photos will be selected to win prizes. The winning photos will be celebrated in an exhibition on the Apple Newsroom website, on Apple's Instagram account and on other official Apple accounts. They may also appear in digital campaigns, in Apple Stores around the world, on billboards, or in a public photo gallery.

Macro photography tips

Some of the most interesting examples of macro photography are shots of everyday objects such as a hairbrush, an item of food, or an object in nature such as ice, snow, feathers, flowers, insects, or pets. The beauty of macro photography is its ability to turn the familiar into the extraordinary.

Tips for Shooting Macro with iPhone 13 Pro:

• Make sure to get close to what you want to photograph, as you can get as close as 2cm.

• Keep the primary focus point close to the center of the frame, which is where the focus is most obvious when using macro photography on the iPhone.

• Tap an area in the field of view to select a specific focus point.

• Shoot at 5x to capture the wide field of view of the Ultra Wide camera, or try shooting at 1x for a closer framing option, and the iPhone will automatically switch cameras when you get close while maintaining the 1x framing option.

Submit your macro shots

Share the best macro photos captured on iPhone 13 Pro, iPhone 13 Pro Max on Instagram and Twitter using the hashtag #ShotoniPhone and #iPhonemacrochallenge to participate in the challenge. With mentioning the model used in the description of the image. You can also email your photos in their highest resolution to [email protected], using the file format “firstname_lastname_macro_iPhonemodel.” The title line should read: “Request for a challenge shot on iPhone with macro photography.” Photos can be sent directly after they've been taken from the camera, or edited with Apple's editing tools in the Photos app or using third-party software. Acceptance of photo submissions begins at 6:01 AM PST on January 25, 2022 and ends at 11:59 PM PST on February 16, 2022. You must be 18 or older to participate, and this challenge is not open to Apple employees or their family members. the direct ones.

The winning photos will be celebrated in an exhibition on the Apple Newsroom website, on Apple's Instagram account and on other official Apple accounts. They may also appear in digital campaigns, in Apple Stores around the world, on billboards, or in a public photo gallery. Winners will be notified on or around 12 April 2022.

If you choose to submit your photos via social media, you must make your photos public. Unqualified submissions include images that infringe another person's rights, including without limitation, copyright, trademark, privacy, publicity, or other intellectual property or civil rights; contains sexually explicit, nude, obscene, violent or otherwise objectionable or inappropriate content; or detract in any way from Apple or any other person or party.

Apple strongly believes that artists should be paid for their work, and photographers who take the five winning photos will receive a licensing fee for the use of those images in Apple's marketing channels. You retain your rights to your image; By submitting your Image, however, you grant Apple a royalty-free, worldwide, irrevocable, one-year, non-exclusive license to use, modify, publish, display, distribute and create derivative works from the Image. Any reproduced image will include the photographer's name, and if your image is selected to appear on an advertising banner, you also agree to allow Apple the exclusive commercial use of the image for the term of the license.

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