According to recent reports, Apple will reduce production of the new third-generation iPhone SE just weeks after its launch, claiming the impact of the current global conflict and allegedly low demand for it, according to a new report issued by Nikkei Asia, citing unnamed sources. One analyst points to the fact that the iPhone SE 3 is still available without any delay in shipping as evidence that its sales are not what Apple expected, so shipping estimates have been reduced by 10 million units as a result, and for other details and reasons behind this complete the article.
Did the iPhone SE 3 fail early?
Although similar to its predecessor, and at an additional $30, the iPhone SE 3 is a rather convincing upgrade, it came with the latest A15 Bionic processor, just like the iPhone 13, in addition to improved battery life and advanced camera performance. However, it seems that these changes are not enough for some consumers, so Apple is said to have reduced production by 20% due to lack of sales.
According to the report, Apple told suppliers to reduce iPhone SE 3 production for this quarter by up to two million to three million units, citing “weaker-than-expected demand,” meaning 20% less in the next quarter than originally planned. Blame the war in Ukraine and looming inflation for weak demand.
In contrast to the reduction in iPhone SE production caused in part by lower demand, Apple is also reducing production of the iPhone 13 series, but informed sources told Nikkei Asia that this reduction is due to changing seasonal demand. According to the report, Apple is also reducing production of AirPods, but the site did not know exactly which model or models will be reduced.
Coinciding with the report, the famous analyst Ming Chi Kuo said in a new tweet, in which he said that the demand for the iPhone 3 SE is less than expected, and its availability in stores is one of the evidence that it is not selling well.
He said he expects the new iPhone SE shipping estimates to be reduced to 15-20 million units, compared to 25-30 million units previously, for the remainder of 2022 in response.
Nikkei Asia also said iPhone 13 production has fallen, but that's normal for this time of year.
What happened to the iPhone SE 3?
It's hard to pinpoint the reason for the weaker-than-expected demand for the iPhone 3 SE, if Apple actually cuts production, many different factors could affect manufacturing numbers soon after the device's launch.
But Apple may not be able to ignore the fact that consumers are starting to get bored of the old design of the iPhone SE, which the company has continued to produce since the debut of the iPhone 8 in 2017.
Describing it as a “tired” design, some reviewers said it felt like it wanted to zoom in on the screen to get rid of the top and bottom edges and that it reminded it of YouTube’s black bars that distract and make viewers uncomfortable, while most agreed it was time for Apple to finally give it up. In favor of something more modern, even peers from any company no longer have a home button on their phones.
It is worth noting that Apple launched the new iPhone SE earlier this month with the same 4.7-inch design as the previous model but with the addition of 5G, and it still has a physical home button and Touch ID, but it now benefits from the faster and more efficient A15 Bionic chip. In energy use, it starts at $429 with 64GB of storage.
Source:
By God, they deserve a difference between the iPhone SE, the first generation, the second generation, about five years to four years, so the second generation succeeded, not because of the shape and design.
This is the beauty of these devices. For example, you have the iPhone SE first generation, suddenly moving to the second generation. This is a big thing. There is a difference between the processor and the battery difference, and a difference even in design because the years were enough. As for the iPhone SE, the second and third generation, unfortunately, the difference between them is only two years, knowing that the second generation will sit more Almost six or five years ago, I think that if an economist buys an iPhone SE, he doesn't care about the design and shape, regardless of the processor, continuous updates, the battery that suffices for the whole day, and some light features who are not a fan of photography. The funny thing about this is that someone with iPhone 12 or iPhone 13 criticizes iPhone SE, please be satisfied, and thank God that you have the latest Apple models. The one who buys the iPhone SE has an old phone, not iPhone 12 or iPhone 13, because everyone has the right to use Apple devices, whether he is poor or rich, and poverty is not a defect. I finish
Honestly, if the battery size was XNUMX% larger, we could say that it was worth buying, but frankly, all its specifications are old except for the processor and it is not worth buying. Everyone who thought of buying it from those I know thought that buying an iPhone XNUMX was better for them.
If Apple reduced the thickness of the edges, increased the battery capacity, increased the screen resolution and the quality of the speakers, it would raise sales fantastically, but this would be at the expense of sales of the iPhone 13 series, and this is what Apple does not want and the additional problem is the relatively high phone price in Arab countries, for example, the iPhone SE with the lowest capacity sold At about 577 dollars in my country
The real problem is that a giant company like Apple all these years did not come up with anything new in design in its most important device, the iPhone
The design of the notch appeared from XNUMX, and it is still used and has not been modified except in the iPhone XNUMX, and in my opinion, it was not a change for the better
As well as the design of the iPhone se3 from the iPhone XNUMX released in XNUMX
Designs that are XNUMX years old, how will you increase sales?
The reason for not being in demand is its high price
Its price should start at $XNUMX
Or 350$ as a lot, with the addition of the night mood feature to the camera
The problem is that in our Arab world, mobile phones are sold for the equivalent of $800, especially in Egypt and Iraq
I expect that the reason for the failure is that as a lover of the Se series, and therefore a lover of device life, stability on devices, I moved from the first SE to the second without any device in between!
It is expected that I need at least three years to pass before I switch to a new device with low specifications - as they call it - and these are the specifications I need!!
It is normal for sales to decrease!!
Regardless of the development that happened to him!!
It often does not matter who prefers this device 👍🏼
This failure is expected, in 2022
Yes, I see that it failed, and unfortunately, at a lower price than it, the buyer gets better screens, better headphones, and a better battery, but Apple always plays on the processor and system.