Apple has participated in a new study on the App Store, once again highlighting the success of third-party apps on its App Store. The study, which was funded by Apple, concluded that third-party apps are experiencing broad regional and global success on the App Store. The study comes as Apple faces concerns about its app prioritization and dominance of the App Store as well as regulatory pressures to open up iOS to alternative sideloading and App Store options.
Apple aims to provide facts about the App Store environment and the content developers create for it, and the first part of the study focuses on the many ways developers can reach users outside the App Store, through non-iOS devices such as smartphones, computers and devices Other control and through other digital marketplaces.
The second part of the study focuses on the growth of the App Store over time, as there are now 1.8 million apps, 99.9% of which are third-party apps, and that Apple has only 60 apps that compete with third-party apps.
The final part of the study focuses on the range of third-party apps that are available as alternatives to apps created by Apple, and indicates that for many categories such as social networking, food, travel planning, and others, it is the only option for users, because Apple does not compete in these categories.
Compared to many apps, Apple's own apps account for a relatively small share of app usage among iPhone users. This is the case even though some Apple apps are pre-installed to enable basic functions of the device.
For example, the best apps in each App Store category are listed and compared to Apple's apps. In the US, Spotify is 1.6 times more popular than Apple Music among Apple device users in terms of daily active users or time spent in the app, and Netflix is 17 times more popular than Apple TV+, and Apple’s share has not exceeded Among the TV applications 4%, in the countries covered by the study.
According to the study, Apple's share in most app categories is less than 40%, and often even less. When it comes to communication applications such as phone, messages, and others, Apple owns a 41% share in the United States because it competes with WhatsApp, Messenger, Instagram, and others, and for the maps category, it has a 36% share. In the television category, its share is 3%, and in the reading category, it is 8%.
The study takes an in-depth look at the many categories of apps where Apple competes, including calling, reading, streaming music, mapping, streaming TV and video, gaming, health and fitness, and news.
Apple highlights some of the conclusions from the report:
◉ Third-party apps are consumers' only choices for entire types of apps, including social networking, travel planning, food and drink, and more.
◉ Developers often differ in application types across countries, with many regional developers outperforming their globally competitive peers.
◉ Third-party apps are the most popular among iPhone users in most regions for major app types, including music and TV streaming, movie streaming, reading, communication and mapping.
◉ iPhone users often use multiple apps under one category, especially apps for communication, reading news, watching videos or traveling, which underscores how easy it is to switch between apps and the breadth of opportunities for developers.
◉ Compared to many types of apps, Apple's own apps account for a relatively small share of app usage among iPhone users, although some Apple apps are pre-installed to enable basic device functions.
◉ Apple said it does not explicitly plan to provide this data to regulators, such as those developing the law on digital markets in Europe, but it is a general study and the company hopes regulators will note this data and the available facts.
All data used in the study were obtained from the . website Data.Ai (App Annie), and I looked at metrics like active users, time a user spent on apps, and the total number of downloads.
Although the data was obtained from a third-party measuring tool because Apple has its own limited data, the company said it was participating in the study.