Have you ever heard of the attention economy, in short, it means treating your interest as a unique good because your brain can't comprehend the amount of content scattered all over the place while browsing the Internet, so whoever offers the commodity filters the content based on Your interests, and therefore competition is fierce on the Internet in order to know your interests and get your attention towards a commodity or product, and it seems that the interest economy has been reflected in the application stores and it is no longer difficult for an application or game to top the list and compete with the most famous applications.


Apple Store

Apple App Store

The economy of interest appears to have significantly affected the smartphone application market, as the research and analytics company revealed Sensor Tower That the developer now needs approximately 156 downloads in one day in order for his application to reach the first position in the list of the highest downloads on the planet. App Store America, and this number represents an increase of 37% compared to 2019, when the application needed 114 thousand downloads per day to top the iPhone store.

On the contrary, for the first time, the games category witnessed a decrease in the number of downloads that it needs to reach the first place by 46%, and for this reason the game needs 93 thousand installs in just one day to become the first in the App Store, compared to 171 thousand downloads in 2019.

According to Sensor Tower, in order to compete for the top ten in the App Store, the app needs 52 daily downloads, and the game needs 26 downloads to get into the top download list.


Google Play Store

iPhone games were the most downloaded by users compared to other applications, but the situation turned, as you can see, and the same happened with the Google Play Store America, where the developer needs 56 thousand downloads for his application in a day to reach the lead, compared to about 83 thousand installations during 2019.

Three years ago, games on the Google Play Store were the most popular and downloaded games, and in order for any game to compete for the top spot, it needed 114 downloads, but now it only needs 37 installs just to reach the top.

The application needs 29 downloads, while the game needs at least 16 daily downloads to occupy the tenth place in the list of highest downloads.


Top competition categories

Apple Store VS Google Store

There are certain categories of applications in which competition is almost impossible, shopping, social networks, travel and finance in the Apple Store, shopping, tools, finance and communications in the Google Store, and perhaps the difficulty of competing or breaking into the top ten is due to the fact that the application will compete with technology giants such as Amazon, Google, Meta or Facebook along with other powerful applications.

In the end, the possibility of competition and distinction within the iPhone and Android store in the United States, China or even India is very difficult, but if you have an application or game and want to be top, you should look to other markets that are not saturated until you have the opportunity to compete for the top ten.

From your point of view, why did you prefer apps over games at that time, tell us in the comments

Source:

sensortower

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