Apple's advertising department has grown so much that it is preparing to display more ads in its store and applications, but this seems to have raised concerns and concerns within the company, and according to The Information, the company's employees are not satisfied with the large expansion of ads and some have expressed concerns that Apple is focusing on advertising more and this will damage the reputation of the brand, whose goal has always been to provide a distinct experience when using the iPhone and its other products.
This is not the first time that employees have criticized what Apple is trying to do in the field of advertising, as the report revealed that in 2018, Apple had plans to display ads to users in the Spotlight search on the iPhone operating system, but Apple decided to abandon the idea after responses An internal act on command.
Apple's advertising division
According to a new report, there is a blacklist of words that the Apple advertising team is prohibited from ever uttering in front of customers. Instead of using the term “algorithm” to describe its methods for delivering ads, the company advises using the term “platform.” It is strictly forbidden to use the word “takeover”, which in the field of advertising means an advertiser's attempt to buy ads that appear when users search for competing brands, to replace them with words such as “competitor keywords” and “brand defense”.
While all taboo terms are commonly used throughout the advertising industry, this is not the case with Apple because it is not an advertising company. It has built its brand around products that are meticulously designed to deliver a seamless user experience with a strong commitment to protecting users' privacy.
In response to those forbidden words, an Apple spokesperson said, “The company wants its employees to use appropriate language for its offers, and terms such as “targeting” cannot be used because Apple does not allow advertisers to target specific users with ads, and one of the company’s policies is not to allow advertisers to target a demographic group less than 5000 people to protect their privacy.
Google or Facebook competition
Sources indicate that Apple is determined to expand in advertising and will offer new places within its store for ads in addition to providing ads in its own applications. Perhaps there is criticism due to Apple's attempt to expand its advertising activity within its store and applications, but the report indicates that No intention now or in the future To create an advertising network through which the Google or Facebook advertising network competes, and it will not significantly increase the number of ads so that it does not affect the wonderful experience it provides to its users, but Apple's goal is to grow its advertising revenue a little more, and instead of achieving 4 billion dollars now, The company wants to reach $10 billion annually from the advertising division.
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I bought the device from Apple, and it is now mine, and it is a personal need. Facebook when it is an advertising platform, I did not pay it money, and I can delete the account. Either the iPhone turns into an advertising screen. Apple ads are the place for applications, and also Apple will make a search engine to eliminate Google, and I am waiting for the Apple search engine because I miss something completely new from Apple
We are not satisfied
Thank you for this article. I also love any advertising content because it is a failed company
Thank you for the important article. I also do not like advertising terminology, and I hope that Apple will not decline because ads are more than content and their density is greater than people's purchasing power.
Damn them, and if they flood the consumer with advertisements, you will have solutions, God willing
The same ads that once you open this article cover it completely instead of reading the article
I have already referred to this topic before, but without any correction of this error
Placing ads between the articles can be accepted, but if the advertisement covers the entire article, this is not acceptable
I hope this issue will be dealt with
As long as Apple looked at the ads and kept track of privacy in secrecy. It may be the beginning of the end of the company and there is always something new
Apple is no longer interested in me like before!
And fanaticism is a terrible mistake, the biggest mistake I ever committed in my life! One now defends a company or a soccer team instead of defending religion, values, and morals!
Indeed, the large number of ads may exhaust customers when someone searches for a useful program that intercepts ads and works to get rid of what causes inconveniences. Thank God, Apple has very good profits and its brand value is above all.
You have to visit controld.com and win your head
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